EXPLOITING NETWORKS

TOPIC 10
 INNOVATION IS NOT A SOLO ACT
• It’s a multi-player game
• Making innovation happen depends on working
with many different players.
• Team working, bringing the different people
together in productive & creative ways inside
organization, links between organization,
developing and making use of increasingly wide
networks.
• Smart organization always recognize the
importance of linkages/connections
• Getting closer to customers, working with
suppliers, linking with collaborators, research
centers & competitors to build open innovation
system.
THE IMPORTANCE OF NETWORKING
Important at the innovation process from finding
opportunities, through pulling together the resources to
develop the venture and capture the value.
THE SPAGHETTI MODEL OF
INNOVATION
 CONT…

• Knowledge exist because of the complex

interaction – the ways it flows and is combined
and deployed to make innovation happen.
• Ideas- involve building and running knowledge
network.
• Comprise of many different players – living
inside or outside organization.
 TYPES OF INNOVATION
NETWORKS.
• Network – a complex, interconnected group or system.
• networking – using network to accomplish particular
tasks.
• Innovation network is about of “emergent properties” –
the whole is greater than the sum of the parts.
• Network helps companies-
• Bump into new ideas & creative combination.
• Sharing the scare resources.
• Providing support for shared learning.
• Helping to spread the risks.
• Extend the range of things which might be tried.
 NETWORKS AT THE START-UP

• A great idea and an interesting invention

required an extensive network of finance,
logistics, marketing, and manufacturing to
enable it to come to scale and sustainability.
• Begin with a process of network building,
linking up with key players able to provide
complementary skills and resources to get the
innovation established.
 NETWORKS ON THE INSIDE.

• Inside – a lot of people with a lot of ideas and

how the organization could explore and exploit
those ideas.
• Let them be connected – knowledge
management.
• But, it is not an easy task.
 NETWORK ON THE OUTSIDE.

• Let looks back to the previous chapter – open

innovation.
 MAKING NETWORKS HAPPEN

• Networks support the establishment of

invention. – building up network must be based
on agenda.
• Different types of network have different issues
to resolve.
• The types of networks is position in term of:
 How radical the innovation target is with respect to
current innovation activity.
 The similarity of the participating companies.
 HOW TO MANAGE NETWORK.
1. Set-up stage.
• To set up network.
• Providing momentum for bringing the network together
and clearly defining its purpose.
• Crisis may happen.
2. Operate stage.
• Set up operating procedures – and mission.
3. Sustain stage.
• Network need not last for ever.
• Sometimes it should be disbanded if mission
accomplished.
THE END