Social Media 101

Simply put…

 Social media is an interactive way of

sharing information on the web.
Types of Social Media
 Social Networking  Photo Sharing
 Professional  Video Sharing
Networking  File Sharing
 Social Book Marking  RSS Feeds
 Social News  Forums
 Blogs  Wikis
 Microblogs
Social Networking Sites
 Uses:
 Connect to other people
 Share information such as videos, photos,
news stories, etc.
 Examples:
 Facebook
 MySpace
 103 million users  Capabilities:
 Gender:  Connecting with peers
 55% female  Posting on “walls”
 45% male  Sharing photos
 Age:  Sharing video
 18-24= 25%
 Blogging (notes)
 25-34 =25%  Messaging and
 35-54= 29% Chatting
 21% are below 18 and
 Sharing interests
above 54  Different Applications
Typical Facebook home page
Typical Facebook page
AAA Facebook (national)
AAA Facebook Page Screen Shots
AAA Facebook Page Screen Shots
Forums/Discussion Boards
Forums/Discussion Boards
Professional Networking Sites
 Uses:
 Connect with people in the professional world
 Upload a virtual resume
 E-mail
 Give/receive recommendations
 Examples:
 LinkedIn
 Plaxo
 Number of Users: 75,000,000
 Demographics:
 Average Age: 43
 Users in Upper Management Positions:
32%
 Men: 45%
 Women: 46%
LinkedIn
Social Bookmarking
 Uses:
 “bookmark” links to share with other
internet users
 Examples:
 Digg
 Delicious
 Yahoo Buzz
 Google Reader
 13.5 million users per  Capabilities:
month  Share cool links with
 Gender: friends/other online
 50% female users
 50% male
 Age:
 <18= 12%
 18-34= 39%
 35-49= 30%
 ≥50= 19%
RSS Feeds
 Uses:
 Track changes in websites you visit often
 Examples:
 Google Reader
 Some web browsers
 RSS Owl
 Shrook
 NewsFire
 Feed Demon
 In use since September, 2007
 Gender:
 58% female
 42% male
 Age:
 <18= 20%
 18-34= 36%
 35-49= 26%
 ≥50= 18%
On Your Screen
Blogs – “isn’t everything news
to somebody?”
 Over 400 million “active” blog
 Uses:
 Share interests and “news”
 Post pictures, videos, etc.
 Examples:
 Blogger
 WordPress
 ProBlogger
 Type Pad
 About 600 million blog  Capabilities:
“users”  Give ordinary people
 Gender: the opportunity to
 49% female post news
 51% male  Citizen journalism
 Age:  Sharing photos
 <18= 8%  Sharing video
 18-34= 41%  Comments
 35-49= 31%
 ≥50= 20%
On Your Screen
Microblogs
 Uses:
 Short snippets of information
 Similar to a Facebook “status”
 Examples:
 Twitter
 Tumblr
 50 million tweets per  Capabilities:
day  Post “short” news snippets
 Gender:  140 character limit per
 55% female post
 45% male  Citizen journalism
 Sharing photos, video,
 Age: links, news
 <18= 18%  “follow” celebrities
 18-34= 45%  “re-tweet”
 35-49= 24%  Direct tweeting
 ≥50= 14% capabilities
 2.4 million accounts  Capabilities:
 Gender:  Post “short” news
 50% female snippets
 50% male
 Citizen journalism
 Share interests
 Age:
 Posting photos,
 <18= 17%
video, links
 18-34= 38%
 35-49= 31%
 ≥50= 15%
Information Sharing
 Types of  Examples:
Information:  YouTube
 Video  iMemories
 Photos  Flickr
 Files  Photobucket
 Slideshare
 Scribd
 Issuu
Other Types of Social Media
and Social Media Plug-ins
 Wikis  Buttons/Icons
 Wikipedia.com
 Facebook “like”
 Connect to other sites
 Wikispaces.com
 Applications
 Forums  Farmville
 Answers.yahoo.com  Events
 Podcasts  Templates
 Apple.com (iTunes)  Personalize your space
 Mini URL’s  Gadgets
 Tiny.cc  Slide shows
 Bit.ly  Search bars
And finally…
The best way to learn about social media
is to USE IT!!
Make yourself Facebook and Twitter
accounts. Start a blog.
Play with the different sites while you have
a free minute (or while procrastinating).
Hey, it works for college students!
Great “Social Media 101”
resources (and PR tools)
 http://www.interactiveinsightsgroup.com/blog1/social
mediabeginnersguide/social-media-tools-101/
 http://www.pr-squared.com/
 http://traffikd.com/social-media-websites/
 http://onbloggingwell.com/23-types-of-social-media-
sites/http://www.cybermarkintl.com/seo-blog/the-
types-of-social-media/
 http://socialmediaroadtrip.com/
 http://tradesmeninsights.com/2009/08/26/social-
media-who-uses-it-and-why/
 Resources
 Blogger.com
 digg.com
 facebook.com
 http://advertising.linkedin.com/audience/
 http://kevinmcintosh.com/social-media-marketing/different-types-of-social-media
 http://www.cyberjournalist.net/news/003674.ph
 http://www.ehow.com/how_4473422_use-professional-networking-websites.html
 http://www.interactiveinsightsgroup.com/blog1/socialmediabeginnersguide/social-media-tools-101/
 http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-
growth-in-1-year/
 http://www.quantcast.com/
 linkedin.com
 Reader.google.com
 Tumblr.com
 Twitter.com