Artificial intelligence is the field of study of computer science which we also called it as( AI). Artificial intelligence (AI) is the simulation model of human intelligence. which works like humans. These AI machines work intelligently to over come the problems of humans. It becomes the essential part for today's era in industries. Artificial intelligence importance AI adds intelligence and accuracy in work as there is less chances of human error. For example In Japan Coca-Cola uses AI in their vending machines as customers can access the vending machine through their phones by installing coke app and using this app to redeem point for future purchases. THE AI vending machine in Japan This will help people to access this vending machines through their phone and access what ever they want with the credit in it and also redeem points for future purchases for customer loyalty and also works as their loyalty program . Artificial intelligence pros and cons The advantages and disadvantages of AI are advantages disadvantages 1) less chances of error 1) Expensive( high cost) 2) Easy to do difficult jobs 2) Unemployment 3) Assistance in digital 3) no creativity and 4) Multi tasking and continuous enhancement in work until work updated version have to be 5) No breaks and time saving released 4) No improvement with continuous work 5) Cant be same like humans Social media forums Social media term means where people can communicate through web as social media is used for online communications which is based on various things for example content sharing collaborations and the sharing of information's and messages. Social media is widely used for interactions with community as much people are using social media portal for their businesses to cover wide range of community across their condensed regions. The conversation prism This allows and divides the different types of social media platforms around you as it categorized them in different platforms. Merit and demerits of social media merit demerits ease of access to in Information about you is communicating easily available to hackers and Within a single click every spy's information is available Fraud in online payments Time saving and person can No physical attachment to quickly access at difficult families time to their families and Malicious lies and work misinformation Distance dose matter for the conferences in businesses Importance of social media Social media can be majorly beneficial for business as the most world population are on the internet which cover huge amount of people for their business promotion and also help people to connect to people at any where in the world how ever you information is not private as internet is full of hackers. there are many fake information , websites , products and people which may cause damage to you in terms of monetary or non monetary. Pros and cons of social media This diagram explain the pros and cons of social media as it way beneficial but there is also disadvantages which the user may take precautions to tackle it. Web publishing It is the process of publishing content on internet through websites , pages and posting blogs for publishing the content on internet you may need three things the web developing software the internet connection and the web server where your information need to be stored The cost of web publishing is nothing as it dose not require any physical material but mostly servers need payment to publish content on their sites. Web publishing This diagram define the web publishing steps . Steps required for web publishing These are the steps required for web publishing 1) planning a website In this you will plan about which kind of website you Need. 2) Identify the purpose In this phase you will indentify the purpose of your website is it for your business or for your information sharing Steps required for web publishing 3)Designing a website Which kind of software you need to use and which kind of layout and information you want to put in 4)Creating a website You will need the html codes and java, php scripting to create a website 5)Composing the website Using different software to modify it for the server uploading. Steps required for web publishing 6)Finding a relevant server This will took time to find a server to upload your web Site as many of servers need payment and many of them are not available as they are already been used 7) Uploading on a server When you upload the website on the server it will be available to the internet users to access it but for the better results SEO is used. Importance of web publishing This will allow other internet users to access your website for the information they need to know or to place order which may result in your revenue generating Google will pay you as their ads will run on your website The information is easily accessible at any time references https://searchenterpriseai.techtarget.com/definition/AI-Artificial- Intelligence https://www.techopedia.com/definition/190/artificial-intelligence-ai https://www.sas.com/en_us/insights/analytics/what-is-artificial- intelligence.html https://foodandbeverage.wbresearch.com/coca-cola-artificial- intelligence-ai-omnichannel-strategy-ty-u https://content.wisestep.com/advantages-disadvantages-artificial- intelligence/ https://whatis.techtarget.com/definition/social-media https://jarvee.com/merits-demerits-social-media/ https://techterms.com/definition/web_publishing https://ccthciifproject.wordpress.com/2014/04/03/steps-required-for- web-publishing/