SWOT: PROS

AND CONS
SWOT ANALYSIS

Strength
Green Bearings would be in name only
Divide each megafactories into three
autonomous cells – to serve a region
Local salesmen would be hired – low
salaries
Company look more international
First mover advantage in terms of brand
awareness and “green” practices
Develop global identity and global
workforce

Weakness
- Green Bearings would be in name only
Opportunities
Strategic alliances with ball bearing
companies in Brazil, China, India
Major investor = Modernize the
factories, make them environmental
friendly
Changing the name and reconfiguring
the factories to cell production (short
tem opportunity)

Threat
Changing the name and reconfiguring
the factories to cell production = cause
delay to major changes
Demographic changes in European
European labour cost = too expensive
and probably uncompromising