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SERVICES
About the Business
IZON Accounting and Tax Services is an outsourced service company that provides
accounting and bookkeeping, tax, payroll, and business registration services to micro,
small, and medium enterprises (mSMEs) and practitioners in Quezon City.
The business name “IZON” meaning reliance represents the business as a reliable
provider of high quality accounting and tax services.
Vision, Mission and Core Values
Mission
To have a strong connection with the clients by providing services with utmost professionalism and
integrity.
Vision
To become the primary provider of high quality outsourced accounting and tax services that leads to
ultimate client satisfaction.
Core Values
I – Integrity
Z – Zealous (Exhibiting strong enthusiasm or passion)
O – Objectivity
N – Nobility
Keys to Success
Building trust with clients
Maintaining up-to-date CPA certification and education on accounting practices and
laws
Going beyond saving clients money to proposing how they can increase their
revenues
Legal and ethical practices when it comes to transparency, reporting, and taxes
Description of the Logo
Our business came up with this logo from a Japanese word “izon” which means
reliance.
The green arrow symbolizes growth and is associated with wealth and stability. This is to
signify that our clients can rely on us on their business development whenever we
provide them high quality outsourced accounting and tax services.
Brief Description of the Project
This feasibility study is conducted by the proponents to know the degree of target
market’s acceptance with regards to the proposed business of outsourcing accounting
and tax services.
Furthermore, this will provide a concrete plan that will assist on starting the proposed
business.
General Objectives of the Project
to be able to change the perception of people regarding outsourcing accounting and tax
services,
to increase the level of awareness of clients on the different ways accounting and tax
services are provided,
to line up with other competitors using our unique approach in providing accounting and
tax services, and
Objectives:
to analyze the market demand and supply of the business,
to analyze the market share and projected sale,
to define the target customer of the business through market segmentation,
to determine the marketing strategies to be applied in the business,
to determine the range of the business,
to analyze and understand the complexities of the outsourced accounting and tax
services business,
to determine the feasibility of the business.
Target Market
LEVEL OF INCOME 2015 2016 2017 2018 2019 2020 2021 2021 2023 2024
Php 500,000 and less 11,556.93 35,021 36,661 39,040 51,923 69,058 91,847 122,156 162,468 216,083
Php 20,000 to 35,000 1,116.06 3,382 4,153 4,784 6,363 8,462 11,255 14,969 19,909 26,479
Php 27,941 to Php 104,949 1,236.51 3,747 1,724 1,800 2,394 3,184 4,235 5,632 7,491 9,963
Php 21,000 (Civil,
Mechanical, Chemical
5,535.75 16,775 18,162 18,693 24,862 33,066 43,978 58,491 77,792 103,464
Electrical) – Php 101,000
(Aerononautical)
20,000 and Above 2,711.28 8,216 7,900 6,459 8,590 11,425 15,196 20,210 26,880 35,750
32,934.33 99,801.00 102,506.00 106,065.00 141,066.00 187,618.00 249,533.00 331,878.00 441,397.00 587,061.00
IZON Accounting MPM Consulting RDE CPA Consultancy "The BIG FOUR" (PWC,
Services
and Tax Services Services Services SGV, Deloitte, KPMG)
Accounting and
2,000-3,000 2,500-5,000 2,500-5,000 3,000-10,000
Bookkeeping
Payroll 2,500-4,000 3,000-5,000 3,000-5,000 3,500-15,000
Tax Compliance 2,000-3,000 2,500-3,000 2,500-3,000 3,000-10,000
Business Registration 2,500-3,000 2,500-3,500 2,500-3,500 3,000-5,000
Note: Amounts in Philippine Peso
Projected Service Revenue for the Year 2020 Projected Service Revenue for the Year 2021
Table 5.1 Table 5.2
Services per Client Service Fee Monthly Services per Client Service Fee Monthly
Accounting and Accounting and
5 2,500.00 12,500.00 7 2,500.00 17,500.00
Bookkeeping Bookkeeping
Payroll 2 3,500.00 7,000.00 Payroll 3 3,500.00 10,500.00
Tax Compliance 5 2,500.00 12,500.00 Tax Compliance 7 2,500.00 17,500.00
Business
5 3,000.00 15,000.00 Business Registration 5 3,000.00 15,000.00
Registration
Monthly 47,000.00 Monthly 60,500.00
Yearly 564,000.00 Yearly 726,000.00
Note: Amounts in Philippine Peso
Projected Service Revenue for the Year 2022 Projected Service Revenue for the Year 2023
Table 5.3 Table 5.4
Services per Client Service Fee Monthly Services per Client Service Fee Monthly
Accounting and Accounting and
8 2,500.00 20,000.00 10 2,500.00 25,000.00
Bookkeeping Bookkeeping
Payroll 3 3,500.00 10,500.00 Payroll 4 3,500.00 14,000.00
Tax Compliance 8 2,500.00 20,000.00 Tax Compliance 10 2,500.00 25,000.00
Business
5 3,000.00 15,000.00 Business Registration 5 3,000.00 15,000.00
Registration
Monthly 65,500.00 Monthly 79,000.00
Yearly 786,000.00 Yearly 948,000.00
Note: Amounts in Philippine Peso
Projected Service Revenue for the Year 2024
Table 5.5
Services per Client Service Fee Monthly
Accounting and
11 2,500.00 27,500.00
Bookkeeping
Payroll 4 3,500.00 14,000.00
Tax Compliance 11 2,500.00 27,500.00
Business
5 3,000.00 15,000.00
Registration
Monthly 84,000.00
Yearly 1,008,000.00
Note: Amounts in Philippine Peso
Market Share Analysis for the Year 2020 Market Share Analysis for the Year 2021
Table 6.1 Table 6.2
SERVICE
BUSINESS PERCENTAGE BUSINESS SERVICE REVENUE PERCENTAGE
REVENUE
IZON Accounting IZON Accounting
564,000.00 36% 726,000.00 36%
and Tax Services and Tax Services
Direct Direct
Competitors: Competitors:
MPM Consulting MPM Consulting
595,333.33 38% 766,333.33 38%
Services Services
RDE CPA RDE CPA
Consultancy 235,000.00 15% Consultancy 302,500.00 15%
Services Services
Indirect Indirect
Competitors: Competitors:
"The BIG FOUR" "The BIG FOUR"
(PWC, SGV, 172,333.33 11% (PWC, SGV, 221,833.33 11%
Deloitte, KPMG) Deloitte, KPMG)
Total Sales 1,566,666.67 100% Total Sales 2,016,666.67 100%
Note: Amounts in Philippine Peso Note: Amounts in Philippine Peso
Market Share Analysis for the Year 2022 Market Share Analysis for the Year 2023
Table 6.3 Table 6.4
SERVICE
BUSINESS PERCENTAGE BUSINESS SERVICE REVENUE PERCENTAGE
REVENUE
IZON Accounting IZON Accounting
786,000.00 36% 948,000.00 36%
and Tax Services and Tax Services
Direct Direct
Competitors: Competitors:
MPM Consulting MPM Consulting
829,666.67 38% 1,000,666.67 38%
Services Services
RDE CPA RDE CPA
Consultancy 327,500.00 15% Consultancy 395,000.00 15%
Services Services
Indirect Indirect
Competitors: Competitors:
"The BIG FOUR" "The BIG FOUR"
(PWC, SGV, 240,166.67 11% (PWC, SGV, 289,666.67 11%
Deloitte, KPMG) Deloitte, KPMG)
Total Sales 2,183,333.33 100% Total Sales 2,633,333.33 100%
Note: Amounts in Philippine Peso Note: Amounts in Philippine Peso
Market Share Analysis for the Year 2024
Table 6.5
SERVICE
BUSINESS PERCENTAGE
REVENUE
IZON Accounting
1,008,000.00 36%
and Tax Services
Direct
Competitors:
MPM Consulting
1,064,000.00 38%
Services
RDE CPA
Consultancy 420,000.00 15%
Services
Indirect
Competitors:
"The BIG FOUR"
(PWC, SGV, 308,000.00 11%
Deloitte, KPMG)
Total Sales 2,800,000.00 100%
Note: Amounts in Philippine Peso
Market Situation and Analysis
Direct Competitors
• MPM Consulting Services: a business process outsourcing company that provides
outsourced services on bookkeeping, tax payroll, business registration services and
training services.
• RDE CPA Consultancy Services: a full-service provider of Accounting System
Automation, Internal Audit & Reporting Automation, Outsourced Accounting &
Bookkeeping, Audit & Assurance, Taxation, consulting, and other business solutions.
Indirect Competitors
• The “BIG FOUR”: composed of the top accounting firms in the Philippines namely PWC,
SGV, Deloitte, and KPMG. These are considered indirect competitors for they are also
engaged in providing accounting and tax services in Quezon City.
• For bookkeeping services, the business also must compete indirectly against the
prospect of businesses hiring their own part-time bookkeepers. This gives businesses
the advantage of greater control and perhaps development of a future full-time
employee.
Competitive Edge
combination of CPA oversight with lower-level, inexpensive labor
extensive target market in Quezon City is
Marketing Strategies
Expand its Web presence through website development and marketing
Initiate a systematic client referral program to prospect within existing clients and
their contacts
Use print ads in local business publications to target small business readers
5-year Marketing Program Budget
Table 7
PROMOTION AND ADVERTISING 2020 2021 2022 2023 2024
Flyers and Posters 4,500 4,635 4,774 4,917 5,065
Website and Social Media 7,500 7,725 7,957 8,195 8,441
Transit Media 2,250 2,318 2,387 2,459 2,532
Other 750 773 796 820 844
Total 15,000 15,450 15,914 16,391 16,883
Note: Amounts in Philippine Peso, annual increase of 3%
TECHNICAL STUDY
Objectives:
to identify the kind of service the proposed business have including its description and
procedure,
to determine the process to be used in rendering services and how to distribute or
deliver it to the market,
to describe the geographical location of the business,
to illustrate the store size and store layout of the business,
to determine the supplies needed and all necessary technologies and/or machineries
and equipment to be used in the operation of the business,
to determine where to acquire the supplies and necessary utilities for the operation of
the business,
to define the human requirements and regulations of the business,
to know the methods of waste disposal for the maintenance of the business office.
Service Description
Table 8
SERVICES Description
Government Agencies
• Department of Trade and Industries (DTI)
• Securities and Exchange Commission (SEC)
• Local Government Units (LGUs) – such as Barangay and Mayor’s Office
• Bureau of Internal Revenue (BIR)
• Social Security System (SSS)
• Philippine Health Insurance Corporation (PhilHealth)
• Home Development Mutual Fund (HDMF/Pag-IBIG)
Business Location
2
156.00
980.00
312.00
1,960.00
Tissue paper 2 330.00 660.00
File folders 2 445.00 890.00
Pocket folders
Calendars
2
2
299.00
80.00
598.00
160.00
TOTAL 4,071.00
Planner refills 2 250.00 500.00
Time cards (per pack)
Staples and staplers (per
1
2
399.00
599.00
399.00
1,198.00
Emergency Supplies
set)
Pens (blue, black and
red ink), pencils,
highlighters, markers
1 924.00 924.00 Description Quantity Unit Cost Total Cost
(assorted sets)
Erasers 2 55.00 110.00 First Aid Kit (Complete
Push pins 2 72.00 144.00
1 625.00 625.00
Paperclips
Clamps and fasteners
2
2
137.00
67.00
274.00
134.00
Set)
Rubber bands 1 200.00 200.00
Tape – assorted
Schedule board
2
1
270.00
135.00
540.00
135.00
TOTAL 625.00
Office-chair mats or floor
protectors
TOTAL
4 2,766.00 11,064.00
33,921.00
Total Supplies 38,617.00
Utilities
Utilities
Table 12
Utilities 2020 2021 2022 2023 2024
Electricity (Meralco) 48,600 54,432 60,964 68,280 76,473
Telephone (PLDT) 429,072 480,561 538,228 602,815 675,153
Water (Maynilad) 14,520 16,262 18,214 20,400 22,848
Total 492,192 551,255 617,406 691,494 774,474
Corporate Attire
Waste Disposal
to identify requirements and qualification, duties and responsibilities and salaries and
benefits of the business manpower,
to illustrate and clearly discuss the flow of authority and the policies that will serve as
guide of the entire business.
Form of Ownership
The type of business is a partnership.
It is to be registered with the Securities and Exchange Commission (SEC) for the
contract called articles of co-partnership.
By the contract of partnership, two or more persons bind themselves to contribute
money, property and industry with the intension of dividing the profits among
themselves.
Vision, Mission, Core Values
Vision
To become the primary provider of high quality accounting and tax services that leads to
ultimate client satisfaction.
Mission
To have a strong connection with the clients by providing services with utmost
professionalism and integrity.
Core Values
I – Integrity
Z – Zealous (Exhibiting strong enthusiasm or passion)
O – Objectivity
N – Nobility
Capitalization
Capitalization
Table 15
Partners Type of Partner Capital Souces of Capital
Industrialist-
Judy Ann L. Caubang 200,000 Personal Savings
Capitalist
Industrialist-
Claire A. Magpantay 200,000 Personal Savings
Capitalist
Industrialist-
Nichole A. Arena 200,000 Personal Savings
Capitalist
Total 1,000,000
Manpower Requirements
Legal Requirements
DTI SSS
Application for Partnership R-5
Business Name Registration Form R-1
R-1A
SEC
Articles of Partnership
Registration Data Sheet
Organizational Policies and
Procedures
Employment
All newly hired employees regardless of classification of rank and status must undergo
on orientation and indoctrination as to the Company’s vision, mission, policies, rules
and regulations, duties and responsibilities and menu familiarization.
Personnel Records
It is the responsibility of the company to update and maintain personnel records. It should
contain the following document and records:
Resume with 2x2 colored photo
Test results
Interview impressions
Mayor’s permit and health certificate (to be renewed every calendar year)
Transcript of records
TIN, SSS, PHIC, HDMF numbers
Employment contracts
Performance Evaluation forms
Certificate of trainings attended
Leave and violation records
Others
Contracts of Employment
All employees shall duly sign, execute and deliver the corresponding Contract of
Employment. All employees shall thereafter be issued a company identification card,
which must be worn at all times during working hours.
Work Schedule
It is the policy of the company to provide appropriate work hours without violating the
mandated rest days. As such, the company requires all employees to follow the six (8)
hours working shift, including one-hour break assigned to them.
Tune Keeping
The IZON Accounting and Tax Services Points Of Sales system is the official time indicator.
All employees are required to use the POS system to accurately record times of arrival and
departure.
Swipe cards will be issued to the employees on the first day of work. Swipe card will be
used to register the time of arrival, break and departure on the basis for payroll. Employees
should swipe out before taking their meal breaks and swipe in after taking their meal
breaks. Employees who forget to swipe in or out shall be charged as AWOL for the entire
shift.
Attendance
Every employee shall ask written permission from the Store Manager or Department Head, before
taking the leave of absence.
a. Unscheduled Absences
Employees must file an application for absence for at least one (1) week ahead to Store Manager or
Department Head
b. If employee incurred sickness and cannot report for work, he must call his supervisor or manager
at least two (2) hours before his duty. If no calls were received on the day of his absence or his call
came in late, this will be considered as AWOL. Upon return to work, he must file an absence slip
with medical certificate attached for signature and approval of Store Manager or Supervisor
c. Emergency Leave
If employees must go on emergency leave, he must file an absence slip immediately. Attached to
the absence slip must be documents justifying his reason for going on emergency leave.
Punctuality
It is the policy of the company to discourage tardiness as this affects the morale of the
punctual employees as well as the operations of the business.
Tardiness shall mean coming to work past the required starting time. It also means failure
to go back in the workplace immediately after break periods. Heavy traffic, oversleeping,
personal reasons, etc. do not constitute justification for late arrivals.
Only three (3) tardiness are allowed within one month. In excess of this, an employee is
subject to disciplinary action. Arrival in the workplace two hours after scheduled time will
be sufficient ground to consider an employee as absent for half day. Tardiness shall be
chargeable directly against basic pay.
Personnel Movement and Performance
Evaluation
It is management’s prerogative to assign, transfer, reclassify, promote or demote its
employees accordingly based on merit and performance. Thus, employees are
continuously evaluated as to their performance, work attitude, productivity, honesty
and diligence and may be served as bases for management’s decisions on personnel
movement.
Performance evaluation shall be done to every employee on his 3rd, 4th, and 5th month.
For regular employees, performance evaluation shall be done twice a year every May
and November of a calendar year.
Separation from Service
Voluntary Resignation
In case an employee intends to resign, he/she must give a one-month prior notice to the
management and must comply with all the clearance requirements; otherwise the
employee shall forfeit whatever remaining compensation due to him.
Termination
In all cases involving a termination of an employee’s service from the company, appropriate
notice of termination shall be furnished to the employee subject to clearances of all
accountabilities. As a matter of policy, terminated employees are not qualified for
reinstatement.
Compensation and Benefits
Overtime Pay
Employees may be required to work beyond their shift or even on rest days due to work
requirements. Every effort should be made to avoid unnecessary overtime work and to
keep work within reasonable limits. All overtime work should have prior written
approval from the Store Manager. Every employee should file their overtime slips within
the pay-period to be compensated. No overtime slip, no overtime pays.
Cancelled Day-off/Holiday Pay
Every employee shall be provided with a rest period of twenty-four (24) hours after every
six (6) consecutive normal working days.
The following shall be considered regular holidays:
SSS/PHIC/HDMF Benefits
Benefits under SSS/PHIC/HDMF law shall be granted in accordance with applicable laws.
Implementation of procedures relative to entitlement of said benefits should be done in
accordance with the regulations to be promulgated by the management.
Hospitalization Plan
Regular employees shall be provided with hospitalization plan with a respectable Health
Maintenance Organization under terms and conditions to be solely decided by the
company.
Accident Insurance
Regular employees are enrolled by the Company under a reputable Insurance Organization.
Any accident incurred whether work-related or not shall be compensated by this Insurance
firm. This plan shall be on employer-employee participating basis.
Retirement Benefits
Retirement pay benefits as provided by law shall be given to all qualified employees upon
their retirement from the company.
Bereavement Assistance
If an immediate family member of a regular employee passed away, he shall be given a
financial assistance of P5000.00 upon complying with all the requirements of the
company and verification by its authorized representative.
to determine the amount of capital financing available and borrowings needed, including possible
source and terms,
to make complete, safe, and realistic projections of operating cost and revenues,
to determine whether the project will be able to pay its total debt with a reasonable margin of safety,
to determine the necessary financial arrangements to insure that the project will have the cash it
needs
when required,
To determine the company’s earnings performance and the soundness and liquidity of its financial
positions.
Major Assumptions
Sales increase by 5% every year.
VAT paid is for 11 months (January to February) and VAT for December is paid on the 25th of
January of the subsequent year as stated in the NIRC.
Income Tax for the current year is payable on April 15 of the subsequent year.
Working Capital
2020 2021 2022 2023 2024
Current Assets 12,150,334 20,201,346 17,791,512 20,212,069 21,590,550
Less Current Liabilities 5,210,084 5,625,042 6,007,174 6,416,607 6,854,888
Working Capital 6,940,250 14,576,304 11,784,338 13,795,462 14,735,662
Quick Ratio
2020 2021 2022 2023 2024
Quick Assets 12,150,334 20,201,346 17,791,512 20,212,069 21,590,550
Divided by Current Liabilities 5,210,084 5,625,042 6,007,174 6,416,607 6,854,888
Quick Ratio 2.33 3.59 2.96 3.15 3.15
Solvency Ratios
Debt to Total Assets Ratio
2020 2021 2022 2023 2024
Total Liabilities 5,210,084 5,625,042 6,007,174 6,416,607 6,854,888
Divided by Average Assets 18,225,501 26,276,513 27,892,185 29,107,825 31,696,585
Debt to Total Assets Ratio 0.29 0.21 0.22 0.22 0.22
Profit Margin
2020 2021 2022 2023 2024
Net Income 8,387,229 9,332,282 10,771,101 11,549,259 12,431,471
Divided by Net Sales 15,443,600 15,524,652 17,681,378 18,919,074 20,243,409
Profit Margin 0.54 0.60 0.61 0.61 0.61
Return on Equity
2020 2021 2022 2023 2024
Net Income 8,387,229 9,332,282 10,771,101 11,549,259 12,431,471
Divided by Average Partner's Equity 10,679,525 22,095,158 17,868,758 20,847,354 22,218,843
Return on Equity 0.79 0.42 0.60 0.55 0.56
Asset Turnover
2020 2021 2022 2023 2024
Net Sales 15,443,600 15,524,652 17,681,378 18,919,074 20,243,409
Divided by Average Total Assets 12,150,334 20,201,346 17,791,512 20,212,069 21,590,550
Asset Turnover 1.27 0.77 0.99 0.94 0.94
SOCIO-ECONOMIC STUDY
Objectives:
to determine the contributions of the business to the Philippine economy,
Employment Generation
The business will provide job opportunities to many individuals most especially to those people who
have great passion in accounting and tax services. Every society wants all its qualified members to
be gainfully employed.
Environment Conservation
IZON Accounting and Tax Services will be sensitive enough to our environment by means of assuring
that the processes involve in the business operations will be environmental friendly. Moreover, the
firm will apply the principle of Corporate Social Responsibility (CSR).
Legal Documents