Submitted To: YOUSAF MALIK Sb.

Submitted By : M.Faisal Razzaq

Registration # 2016-ag-2652
Section : A
Executive summary:
We are starting a business of manufacturing
chocolates. Name of our product is “Abrosial
chocolate”. Our target market is whole punjab. The
customers to whom our product will be supplied are
retailers,wholesalers and traders in all areas of this
province.The location of our manufacturing plant
would be in Faisalabad surrounding.
We would be targeting the consumers of
all age groups. The core competencies on which our
company would be competing are taste, quality and
scent of chocolates.
Table of contents:
 Vision & Mission Statement
 Situation Analysis:
1- Internal environment
2-External environment
 Marketing strategy and objectives
 Financial projections
(Budget allocation and its performance analysis)
 Implementation
 Maintenance or post implementation tactics.
 Vision and Mission
VISION:
Our vision is to be A leading manufacturer of
chocolates in all over the pakistan.
MISSION:
We seek to produce high quality product at very
competitive price using modern technology to provide
high satisfaction to our consumers.
Situation Analysis:
We will analyse situation inside as well as outside of the
organization.
Internal Environment:
 Financial condition of the company
 No. of people require to fulfill the task.
External environment:
 Customers
 Competitors
 people interested in chocolates
Marketing strategy & Marketing
Objectives:
Target Market:
 All age groups
 Especially Children and youngsters
Marketing Strategy:
1- product( High quality,exceptional taste and attractive
packing)
2-Price( very competitive price)
3-place( To move in all areas of punjab steadily)
4-promotion:
 Through pages and account on social networking
sites.
 Local Newspaper
 Local TV channels
Marketing Objectives:
To be a leading brand of chocolates in pakistan.
 To have maximum shares in the market
 Ethically responsible by CSR
Financial
projections:

We will make such

financial plan which
can help our product
growing day by day.
Total estimated Investment:
 we’ll get land on lease (20 lac)
 we will buy our manufacturing plant in normal
range(18 lack and 50 thousand)
 promotions cost(9 lac & 35 thousand)
 Miscellaneous Expenses ( 2 lac)
 Shipping cost (8 lac)
 Total estimated budget = 5785000
Implementation:
 Ultimately, we’ll launch our product in well manner
applying above mentioned methodologies so that we
can achieve our tasks as we’re expecting.
Post implementation tactics.
 For maintenance after implementation
 Forecast changes
 For any unusual condition