Escolar Documentos
Profissional Documentos
Cultura Documentos
Product differentiation….
SDM- Ch 10 Tata McGraw Hill Publishing 30
Product Differentiation
• Feature exclusive national brands not
available in competing retailers – unlikely
• Exclusivity of products – specialty stores
• Mostly private labels – Westside
• Feature, big, specially planned merchandising
events – Kemp Fashion sows
• Introduce new products before competition -
-again unlikely
Performance measures…
Electronic channels…
FDI in retail….
SDM- Ch 10 Tata McGraw Hill Publishing 37
Key Learnings
• Any business selling / renting a product or
service to a consumer is retailing
• A consumer selects a retailer based on price,
location, merchandise selection, fairness in
dealings, helpful sales people and other services
• Organized retail is growing strong and
negotiating better terms from producer suppliers
• In India, upto 51% foreign investment is
permitted in single brand businesses