INDIAN BUSINESS LEADER

Dhirubhai Ambani
V.N.K.Pradeep
Ramprasad
F.Richards
 history
• Born- Dec 28th 1932, Gujarat
• Father - Hirachand Gordhandhas Ambani-
Teacher
• Mother - Jamnaben.
• Modest hindu family.
 School
• He has just finished his schoolings from an
matriculation school
• Onion potato fry- he choose work which used
his physical ability to maximum rather than
cramming school lessons.
• Why do you keep screaming for money? I will
make heaps of money one day.
 Life in Aden
• Age 16- he moved to aden, yemen.
• Besse and Co. for salary of rupees 300
• He was married to Kokilaben.
• He melted yemeni rials which was pure silver
and sold it to bullion traders in london.
Reliance Commercial corporation I
• When he returned to India, he started reliance
with Champaklal damani, his second cousin.
• He started his business with just Rupees
15000.
• Import polyester yarn and export species to
yemen.
• 1965-partnership ended and started his own.
• 1968-moved to an up market appartment.
Reliance Commercial corporation II
• 1970-Ambani wealth was estimated at Rs 10
lakh.
• Ambani competitors – he bought officials and
had legislations rewritten to suit him.
 Way of making profit
• Byzantine control of system
• The time when rayon was on demand, he
exported species at loss and imported rayon.
• Later when rayon started to manufacture in
india, he exported rayon and imported nylon.
• With imported items being heavily in demand,
his profit margins were rarely under 300%.
 Reliance Textiles
• He always had a future vision- Sensing a good
opportunities in textile business, dhirubhai
started his first textile mill at naroda in the
year 1977.
• Manufactured using polyester fiber yarn
• Brand name – Vimal.
• “Excellent driven by developed country
standards”.
 Initial Public Offering
• Ambani is awarded with starting the equity
culture in India.
• More than 15000 investors in 1977.
• Dhirubhai was able to convince even people
from rural Gujarat.
• First private sector company – annual
meetings held in stadium in 1986.
• Ambani’s net worth was about 1 billion-1980.
 Challenges and Difficulties
• Tussle with Nusli Wadia – Bombay dyeing.
• The Indian express article – Ramnath Goenka
and Guru Murthy.
• Dhirubhai and V.P.Singh.
 strategies
• Dhirubaism 1-Silent benefactor-”Expect the
unexpected”.
• Dhirubaism 2-Dream big but dream with your
eyes open.
• No is no answer.
• Dhirubaism 3-His orbit theory
• Dhirubaism 4-Ideas are no one’s monopoly.
• Dhirubaism 5-For him his people were most
important asset.
• Hire the best people and pay them well.
 Control over stock exchange
• Bear cartel planned to short sell Reliance
shares which was bought at Rs 152/share
• As demand increased and share price went up
to Rs 180, Ambani made a huge profit.
• BSE was closed for 3 working days.
• RBI did not find any unethical or illegal activity.
 leadership
• A known risk taker, building inventories,
anticipating price rise.
• He was very helpful.
• He followed an open door policy.
• A leader with a vision who has a clear, vivid
picture of where to go.
• A leader with a firm grasp on what success
looks like and how to achieve it.
 Quality Traits
• Getting something out of nothing.
• Thinking outside the box.
• Very hard worker.
• Never give up attitude.
• Not resting on the laurels(Unlike Nokia).
 quotes
• “I was a manipulator. a very good manipulator.
But I don’t believe in taking opportunities.”
• “If you are born poor, its not your fault. But if you
die poor its your fault”.
• “Don’t give up courage is my conviction”.
• “Meeting the deadlines is not good enough.
Beating my deadlines is my expectation”.
• “Think big, Think fast, Think ahead. Idea’s are no
one monopoly”.
 awards
• Man of the Century
• Power 50 – the most powerful people in Asia
by AsiaWeek magazine.
• Economic times Lifetime achievement award.
• Man of 20th century by FICCI.
• The greatest creator of wealth in the
centuries-poll by times of India.
 Products
• Petroleum Refining.
• Petroleum Marketing.
• Petro Chemicals.
• OIL and GAS exploration.
• Reliance Powers.
• Reliance Communication.
• Reliance Insurance.
• Reliance Energy.
 Death
• Died in July 6, 2002.
• 2nd major stroke and suffered coma for more
than a week.
• As a mark of respect, Mumbai textile
merchant decided to keep the markets closed
on July 8.
• At the time of his death, annual turnover – Rs
75000 crores.