MAHINDRA

TRACTOR
COMPETITION ANALYSIS
Brand logos here
KUBOTA TRACTOR
BRAND Feb 2018 March 2018 Aug 2018 Sept 2018

CAMPAIGN

POSITION Not an ordinary tractor Kubota stands for the land A strong built just like a sumo Kubota’s engines cannot be
company. they plow in. wrestler’s. compared to any other. It is
one of a kind.

KEY MESSAGE Kubota tractors do not need
eye pleasing commercials to
sell their tractors, they
believe their products speak
for themselves.
Kubota solves problems and Kubota is a well built tractor Kubota’s unmatchable engine
gets things done. They are ready to face any with Japanese technology
over achievers. circumstances. makes it stand out.

TAGLINE - We are Kubota. - Technique Japanese, dil

For earth, for life. Hindustani
RTB/ HIGHLIGHT - Central direct inject system 4 valve engine, less vibration,
Egr cooler, ceramic double unmatched power and good
clutch, adjustable front axel. mileage. Japanese
etc technology.
BRAND Feb 2019 April 2019 July 2019 Aug 2019
CAMPAIGN

POSITION Kubota’s future envisioned. Kubota tractors for a Genuine parts for your Nothing is impossible for
comfortable ride. confidence and satisfaction. Kubota

KEY MESSAGE Kubota would be a fully
automated brand by the year
2024 in the field of farming.
Delivers a high level of Kubota’s parts and services In the toughest of situation of
performance with low are something we can rely heavy rains, when it is
vibration and operator on. difficult for other tractors to
comfort. perform, especially in the
spraying operation- Kubota's
B2741 (27HP) is the right
solution.

TAGLINE - Technique Japanese, Dil Reliability for the job ahead Technique Japanese, Dil
Hindustani. Hindustani.
RTB/ HIGHLIGHT - Low vibrations Quality, Reliability & Japanese technology,
Durability.
DIGITAL PRESENCE
BRAND Aug 2019 Aug 2019 (Gif) July 2019 June 2019
CAMPAIGN

BODY COPY Kubota wishes you Happy Raksha

Bandhan..!
Just as a brother cares for sister, Kubota
cares for it's tractor customers with 5 year
"Super warranty".
Kubota wishes you happy
Independence Day....!
We value our customers
Now India's Narrowest tractor NeoStar
A211N comes with 5 year super warranty.
Join the campaign to save environment
June,the Kubota Environment Month..
Let's work together to reduce the plastic
waste..

KEY MESSAGE/ Kubota takes care of their Independence Day campaign India’s narrowest tractor. Environmental month
POSITIONING customers like their own. campaign.
Raksha bandhan campaign

TAGLINE - - - -

RTB/ HIGHLIGHT 5 year warranty Performance, efficiency and 5 year warranty. -

reliability.
BRAND May 2019 April 2019 March 2019 Dec 2018
CAMPAIGN

BODY COPY Har Baar Dumdaar NeoStar.. Congratulations to all customers and
channel partners for making Kubota,
India's No.1 Fastest Growing* Tractor
Brand
*Source: TMA Domestic Sales data (FY
2018-19)
Win exciting prizes!!
Tell us "What you like the most in your
कक बबोटटा ककी और ससे सभभी ककसटान भटाईययों कबो
ककसटान कदवस ककी शकभ कटामनटायसे 
Kubota Tractor" and upload video/Image
on your own Facebook Account with
#MyPridemyKubota

KEY MESSAGE/ Shows the strength of the India’s fastest growing tractor Audience engagement Kisaan divas campaign
tractor brand. campaign
POSITIONING

TAGLINE - - - -

RTB/ HIGHLIGHT - - Win exciting prizes -

BRAND Nov 2018 Oct 2018 (video) Oct 2018 Sep 2018 (video)
CAMPAIGN

BODY COPY Try out Kubota No vibration challenge,

upload Vibration test video with Kubota
Kubota wishes all Happy and Delightful
Dussehra
A Customer is the most important visitor
on our premises,
Kubota NeoStar 24 HP (B2441) Tractor -
Powerful engine easily operates a majority
MU5501 in the comment section and get he is not dependent on us we are of implements, Kubota 24 HP (B2441)
chance to win exciting prizes. (Use dependent on him. deliver the best performance with
Pen,Transparent water glass or water - Mahatma Gandhi comfort,
bottle on front bonnet with ignition On.) ✔Performance
Use #Kubotanovibration while uploading ✔Efficiency
video ✔Reliability

KEY MESSAGE/ No vibration challenge- Dussehra celebrated by Gandhi Jayanti campaign- Delivers best performance
POSITIONING customer engagement post. eliminating problems faced by Valuing their customers. with comfort.
other tractors.

TAGLINE - - - -

RTB/ HIGHLIGHT No vibration. Japanese technology. - Performance, Efficiency ,

Reliability
BRAND Aug 2018 June 2018 June 2018
CAMPAIGN

BODY COPY #India is the largest producer of Bananas

with around 30 million tonnes of
production a year, most bananas
cultivated in south Indian states, Kubota
Neostar Tractor series works efficiently
with rotavator application in Banana
Farm, thanks to the Japanese Technology.
Be ready for good #monsoon this year,
The India Meteorological Department
Kubota MU5501 delivers high
performance with low fuel consumption.
(IMD) published forecast of good rainfall ✔Low Vibration ✔Efficiency
in #India for 2018. Kubota NeoStar series ✔Reliability ✔Performance
delivers high performance with ✔4 Valves System ✔Balancer Shaft
comfortable 4 wheel drive and Superdraft
control technology which is available in
21HP, 24HP, 27HP models

KEY MESSAGE/ Highlighting the cultivation Monsoon campaigns. High performing tractor.
POSITIONING production of India.

TAGLINE - - -

RTB/ HIGHLIGHT Japanese Technology Superdraft control technology Low Vibration ,Efficiency
,Reliability ,Performance
,4 Valves System ,Balancer
Shaft.
CSR ACTIVITY

https://www.kubota
.co.in/company/csr
/index.html
NEWS CLIPPINGS
June 2019
SONALIKA TRACTOR
BRAND June 2017 Oct 2017 (CSR activity) Nov 2017 Jan 2018 (CSR activity)

CAMPAIGN

POSITION Sonalika tractors represents Taking a stand and using art All Languages, One Expression Through our division of Sonalika
Corporate Social Responibility, the
strength. as a tool to talk about the Sonalika group is deeply committed to
environment. contributing to society. We have
partnered with numerous NGO's and
other groups to help promote change.

KEY MESSAGE The reason for good harvest
for the year is because of
Sonalika tractors.
Nature Connect is an initiative -
of Arts for All, which talks
about environment using art
as a tool. Here is a quick look
into the 3 day Art Fest on
Nature art, touching the
environmental issues that
aren't really talked about and
ignored conveniently by all.

TAGLINE Heavy duty, jese aap. - Passion for farming -

RTB/ HIGHLIGHT Heavy duty - - -

DIGITAL PRESENCE
BRAND Aug 2019 Aug 2019 Aug 2019 Aug 2019
CAMPAIGN

BODY COPY May the blessings of Lord Krishna bring

happiness, prosperity and success to your
homes. Sonalika Tractors wishes you all a
Happy Krishna Janmashtami
We are happy to share that Sonalika
Tractors is 1,50,000+ followers strong on
Facebook now. Thank you for all the
support and we shall continue to bring
prosperity and happiness to the farms
globally
May this new year be filled with
happiness, prosperity and success for
everyone. Sonalika Tractors wishes you all
a Happy Navroz.
Sugarcane has been a major source for
sugar in the world. In this Sonalika
Knowledge series #CropFacts, we bring to
you some useful sugarcane farming tips.

KEY MESSAGE/ Krishna Janmashtami 1,50,000+ followers Navroz campaigns. Sugarcane farming tips
campaign
POSITIONING

TAGLINE - - - #cropfacts

RTB/ HIGHLIGHT - - - -
BRAND Aug 2019 July 2019 July 2019 July 2019
CAMPAIGN

BODY COPY The unbreakable and long-lasting bond of

farmer and Sonalika Tractors brings
happiness and prosperity to your home.
We wish you all a Happy friendships day.
This World Nature Conservation Day, let’s
pledge to be eco-friendly, spread
prosperity and protect our mother nature
for a greener and better future.
With world class technology and providing
customized farming solutions to it's
This Guru Purnima, may the blessings of
Guru bestow upon you and your path be
farmers, Sonalika Tractors has proudly enlightened with wisdom & prosperity.
expanded its presence to over 120 We wish you a Happy Guru Purnima
countries across the globe.

KEY MESSAGE/ Emphasizes on how important Sonalika takes a stand to Expansion of the brand Sonalika being a source of
POSITIONING a tractor is for a farmer. protect the nature by telling Sonalika in over 120 light in farming.
Friendship Day the farmers to reduce the use countries. Guru Purnima campaign.
of chemical fertilizers. World
Nature conservation Day.

TAGLINE - - - -

RTB/ HIGHLIGHT - - Presence in over 120 -

countries.
BRAND July 2019 July 2019 June 2019 June 2019
CAMPAIGN

BODY COPY Sonalika group is proud to be conferred

with the prestigious Innovations
Leadership Award at the Agriculture
Leadership Conclave'19.
Hon’ble Executive Director, ITL Group, Mr.
Raman Mittal receiving the award.
Sonalika Sikander’s Exso sensing
hydraulics with finger touch control makes
it a powerful performer to haul all your
farm loads.
In this week's Sonalika Knowledge series #
CropFacts, here are a few simple tips to
Identify the right Sonalika tractor which
fits perfectly in the outline and post the
increase the quality and productivity of screenshots in the comments below
the cotton crop.

KEY MESSAGE/ Innovations Leadership Award Sonalika makes powerful Sonalika’s knowledge series Consumer engaging post to
at the Agriculture Leadership tractors to make farming easy. know how much they know
POSITIONING Conclave'19. about Sonalika.

TAGLINE - - #cropfacts -

RTB/ HIGHLIGHT - Exso sensing hydraulics with - -

finger touch control
BRAND May 2019 May 2019 May 2019 April 2019 (video)
CAMPAIGN

BODY COPY The names of heavy duty sonalika tractors

series are jumbled in this puzzle. We have
made it easy for you by finding one-
Sikander.
Answer the puzzle in the comments below
May we spread prosperity and truth in the
world by imbibing the values and beliefs
of Lord Buddha. Wish you a blessed
Buddha Purnima
Sonalika Sikander WT90 offers powerful
performance with less diesel
consumption, making it best suited for all
your farm needs.
For more information visit our website
www.sonalika.com or give a missed call on
9266601639
#DoYouKnow that the gears manufactured
in the World No.1 plant withstand the
toughest loads without any failures even
during rugged usage?
Watch the video and walk through the
making of HDM(heavy duty mileage)
tractors in the World’s no.1 tractor
manufacturing plant.

KEY MESSAGE/ Consumer engaging post. Buddha Purnima Sonalika tractors are suited Sonalika withstands toughest
POSITIONING for all farm needs. load without failures.

TAGLINE - - - -

RTB/ HIGHLIGHT - - Less diesel consumption Heavy duty mileage tractors.

BRAND March 2019 (video) March 2019 Feb 2019 Dec 2018
CAMPAIGN

BODY COPY Sonalika sikander DI 745 III promises

'Sabse kam diesel me sabse jyada taqat
aur raftar'
It's advanced features like HDM engine,
maximum torque and fingertip control
hydraulics ensure uniform depth and
better yield.
On the eve of International Women’s Day,
Sonalika stands with #BalanceForBetter as
we believe better the balance, better the
world.
Sonalika opens its doors for women who
wish to be a part of a company that is the
fastest growing in the country.
Interested women candidates may send
their CV to Careers@sonalika.com
With a roll out time of just 2 minutes per
tractor, Sonalika’s Hoshiarpur plant stands
as the World’s No.1 largest integrated
tractor manufacturing plant.
Look out this space for more such
interesting facts on ‘What makes our plant
the WORLD’S NO.1’
“Let us not forget that the cultivation of
the earth is the most important labor of
man. When tillage begins, other arts will
follow. The farmers, therefore, are the
founders of cultivation.”
This Farmer’s Day, Sonalika salutes each &
every farmer for their invaluable
contribution!!

KEY MESSAGE/ Sonalika tractors consume the International women’s day- Sonalika’s quick Farmer’s day campaign.
POSITIONING least diesel and is powerful. Women’s recruitment manufacturing process
campaign.

TAGLINE ‘Sabse kam diesel me sabse - - -

jyada taqat aur raftar'
RTB/ HIGHLIGHT HDM engine, maximum - Roll out time of 2 mins per -
torque and fingertip control tractor
hydraulics
BRAND Dec 2018 (video) Nov 2018 (CSR Oct 2018 June 2018 (gif)
Initiative)
CAMPAIGN

BODY COPY Sonalika's technologically advanced HDM

engines are designed to deliver powerful
performance with low maintenance cost.
To know more, give a missed call on
9266601639 or visit our website
KEY MESSAGE/ Sonalika’s tractor are low
POSITIONING maintainence and are
powerful.
Sonalika CSR under the Clean & Green
environmental initiatives, works to give
May Goddess Durga eliminate all
obstacles from your path of prosperity &
Sonalika Tractors, stands committed to the
belief of providing best agri solutions to
back to the agricultural community, which brighten your life with technology the farmers and be partner in the
the company is closely associated with by economic growth of the World. Today,
providing them with alternatives and Sonalika tractors maintains the leadership
education to avoid stubble burning. The position in 4 Countries and has marked its
stubble no longer needs to be burned extensive presence across 100 Countries.
after the crop is harvested saving air
pollution, diesel and water for the
farmers. Sonalika CSR has adopted various
Sonalika is technologically Belief of providing best agri
villages in the Haryana district.
driven. solutions to the farmers
Here’s a glimpse of the impact that has
been created on the lives of these farmers
and their contribution towards the
environment.

TAGLINE - - - -

RTB/ HIGHLIGHT Heavy duty tractor, heavy - Technology Presence across 100
duty engine. countries. Made in India
NEWS CLIPPINGS & PRINT ADS
CSR ACTIVITIES

https://sonalikacsr.com/what-we-do
JOHN DEERE TRACTOR
BRAND Feb 2016 Dec 2018 Dec 2018 Aug 2016 (CSR initiative)

CAMPAIGN

POSITION To not think twice before John Deere changes your John Deere helps in producing Empowering farmers around
buying this Tractor world. the golden crops. the world

KEY MESSAGE Buying a John Deere tractor is If you want to change your The technology used in John John Deere teaches women to
the best decision one can fortune and celebrate your Deere tractor increases faith stand on their own feet and
take. prosperity you need to own a in people and reaps good feed their family.
John Deere tractor harvest.

TAGLINE Aapki zindagi ka best decision Karo hausle buland aur Lo Technology ka vardaan, naye -
zindagi ka best decision. bharat ki shaan.
RTB/ HIGHLIGHT Kifayti, faydemand and Dumdaar hausla, atoot takat Bharosemand technology -
dumdaar
PRINT ADS
CSR INITIATIVE

https://www.deere.
co.in/en/our-compa
ny/citizenship-and
-sustainability/
MASSEY FERGUSON TRACTOR
BRAND May 2019 Dec 2018 Dec 2018 Aug 2016 (CSR initiative)

CAMPAIGN

POSITION Massey tractor rules every

terrain and every task with
ease.

KEY MESSAGE Massey Ferguson tractors

with its superior performance
and modern engineering is an
industry leader in agriculture.
Massey tractor has withstood
the test of time with an ever
burgeoning popularity that
stands testimony to their
performance.

TAGLINE Yeh Massey hai

RTB/ HIGHLIGHT Brand embassador- Akshay

Kumar.
Kadak break, High platform, 4
types of PTO
CSR INITIATIVE

https://www.ta
fe.com/citizen
ship/