Creative Department Training’18

mercadeo
 ABOUT THE DEPARTMENT

Content Department, which is primarily concerned with geneartion

and propagation of written and pictoral content, is part if the
Creative Department, which entails Design And Technology ,
which deals with the art of making posters and templates for all the
matters of the society.

Content personnel work around the clock, throughout the year

whereas some departments are only active around the events. Our
tasks are of the “work from home” sort of work, so there's a certain
level of comfort here. We need to be pro-active and on our toes
whenever there's something worth writing about around the
corner.
 Contributions of an OC
Content- Bringing social media
written+pictorial campaings ( Year in a
Flashback, Shortcomings
of Indian
Facebook posts, Advertisements,etc.) and
Instagram captions, writing about them,
LinkedIn contacts, diffferent marketing
Pinterest ideas, etc. advertisments

Fabricating and editing MOUs, Pitch-

docs, or anything that goes on the
Mercadeo template or letterhead.
RULES ; THINGS TO KEEP IN MIND

• Always type everything on MS Word.

• Never write content in first person, conclusions should be written

with a comprehensive overview, free of personal bias.

• Punctuations can make or break your content; so use them

judiciously .

• Have literary devices on your finger tips and play with your
vocabulary as often as possible.

• Attending meetings is mandatory, and punctuality is an absolute

necessity. Reminders and asking for acknowledgements is not
our forte, so adhere to the deadlines and your task with utmost
specificity.
 How do you know you’re getting better ?

Growth takes time, you will realize about how better you’ve gotten
in due course of your time in this department. You can always
compare your work with bloggers, writers or even your own previous
writings. We share content encancements techniques as well.
Why is content important ?
No matter who you are, be it an individual or a society,
professional communication in terms of the written word is of
utmost importance .

Be it writing about an upcoming seminar,posts on different social

media campaigns, drafting MOUs, pitch documents or even
descriptive posts about your own fests, good content writing is
sacrosanct.

No matter how big the company , the content never goes out of
style .You could always hire people to write down your experience
for you buy then , nobody knows your story like you do .
IMPORTANCE

This depatment is mercadeo’s voice, and we ‘re

the one who’re going to make people read and
listen.
We're the medium of professional communication,
not only to other societies, but to other colleges,
convenors, teachers, professionals and corporate
sponsors.
 FIRST TASK- #1

FOCUS
• SOCIAL MEDIA CAMPAIGN COVERING THE LANDMARKS
JUDGEMENT OF THE SUPREME COURT.
• “Know Your Council” series will also start shortly.
THANK YOU