CASE STUDY ON

AI TO TRIGGER GLOBAL
BUSINESS VALUE OF
$2.9 TRILLION IN 2021:
GARTNER
Description of the issue
Data Sources
 AGE GROUP

7%
7%
18-28 years
15% 43% 28-38 years
38-48 years
48-58 years
58-68 years
28%
 GENDER
40
35
30
No.of Persons

25
20
15
10
5
0
Based on Survey Based on Observation
Male 14 35
Female 0 12
 CULTURAL FACTORS
Culture(Western Culture)
Affects the Buying Behaviour Not Affects the Buying Behaviour

29%

71%
 Sub-Culture
Affects the Buying Behaviour

Not Affect The Buying Behaviour

29%
Social Classes

High Social Class Medium Class Low Class

71%
21%
36%

43%
 SOCIAL FACTORS

12

10

0
Family Reference Groups Roles and Income Level
Statuses
Affects the Buyers Behaviour Not affects the Buyer Behaviour
 PERSONAL FACTORS
12

10

0
Occupation Economic Circumstances Self Concept
Affects the Buyer Behaviour Not Affects the Buyer Behaviour
 Problems faced while
conducting the survey
•Unwillingness of customers to respond.

•Lack of time given for us by the manager.

•Respondents covered by us could not give the accurate result

it only provide some idea.
 CONCLUSION

Our Survey made us reach the conclusion that –

The Consumer Buying Behavior of Liquor is affected by Cultural factors.

And Social Factors will also affect the Buying Behavior of the customer for liquor.

In Tonique, The Personal Factors of the consumer will not affects his buying behavior
of liquor

And as well as the Psychological Factors will also not affects the consumer
behavior for liquor

Only thing the customers expect from liquor is more and more new varieties
which they didn’t tasted or experienced before.
THANK YOU