OXY-MASK

TEAM TAURUS
Executive summary
We at TAURUS, have come up with a product called OXY-MASK.
Taurus was established in the year 1990. Our Company with the
advanced Research and Development team invented a new product
called Oxy-Mask.
Oxy-mask
Features:
o Converts carbon-dioxide into oxygen
o Compact, lightweight and flexible design
o Large central non-return valve which allows for a reduction
of the user’s breathing resistance and moisture build-up
inside the mask to a minimum
o Adapts perfectly to the face and offers a full range of vision
without interfering with other eye or ear protections
o Priced at Rs. 5000/-
STP
Segmentation: Players of researcher
Targeting: All space station like NASA, ROSCOMOS and ISRO
Positioning: Futuristic 2024
 Organisational structure
CEO

GENERAL
MANAGER

MARKETI RESEARCH
HR FINANCE
NG AND
MANAGER MANAGER
MANAGER DEVELEPMENT

DIGITAL HR
SALES DEPARTMENT ACCOUNTANTS
EXICUTIVE

MARKETING
AND SALES
STAFF
Man power requirement
CEO 1
GENERAL MANAGER 1
MARKETING MANAGER 2
DIGITAL MANAGER 2
SALES MANAGER 1
MARKETING & SALES 35
STAFF
HR MANAGER 1
HR DEPARTMENT 20
FINANCE MANAGER 1
ACCOUNTANTS 4
RESEARCH AND 7
DEVELOPMENT
Salary structure
Approximate salary structure for the beginning of the firm

oGeneral manager - 4.5 lakh per annum.

oAll managers - 3.2 lakh per annum.
oStaff – 2.5 lakh per annum.
oR & D department – 3.5 lakh per annum.
Compensation benefits
oOver time benefit.
oCompensation benefit for ZERO absenteeism.
oMonthly benefit for completing the task early.
Revenue Generation
• Sales
• Exporting
• Return on investment
• PPC
Projected income and expenditure
INCOME 1ST YEAR Expenditure 1st year
Sales 6,00,000 Raw materials 3,80,000
Exporting 3,00,000 Salary 13,70,000
Return on investment 3,00,000 Miscellaneous expenses 50,000
Other income 8,00,000 Interest on loan 50,000
- - Transportation cost 50,000
- - Power expenses 50,000
- - Other expenses 50,000
Total 20,00,000 Total 20,00,000
Financial plan
Start up cost: 20,00,000
Sources of fund:
1. Self financing
2. Loan
3. Creditors
4. Public investors
MARKETING STRATEGIES
• Digital Marketing
• Tie-ups with space agencies
• Display of Company name at the night with drones