Escolar Documentos
Profissional Documentos
Cultura Documentos
(Qualitative Research)
NATURE OF RESEARCH
3
IMPORTANCE OF RESEARCH
▫ Research gathers knowledge or information on
subjects or phenomena we lack or have little
knowledge about.
▫ Research corrects perceptions as well as
expands them.
9
IMPORTANCE OF RESEARCH
IMPORTANCE OF RESEARCH
▫ Research provides hard facts which serve as
bases for planning, decision-making, project-
implementation and evaluation.
CHARACTERISTICS OF
RESEARCH
12
CHARACTERISTICS OF RESEARCH
▫ ACCURACY – It must give correct or accurate
data.
▫ OBJECTIVENESS – It must deal with facts, not
with opinions arising from assumptions,
generalizations, predictions, or conclusions.
13
CHARACTERISTICS OF RESEARCH
CHARACTERISTICS OF RESEARCH
▫ CLARITY – It must succeed in expressing its
central point or discoveries by using simple,
direct, concise, and correct language.
▫ SYSTEMATIC – It must take place in an
organized or orderly manner.
CHARACTERISTICS OF A
SUCCESSFUL
RESEARCHER
16
CHARACTERISTICS OF A RESEARCHER
▫ CURIOUS ACTIVE
▫ EFFICIENT PRACTICAL
▫ EFFECTIVE INVENTIVE
▫ LOGICAL HONEST
TYPES OF RESEARCH
based on Application of Research Method
18
TYPES OF DATA
▫ PRIMARY DATA – are obtained through direct
observation or contact with people, objects,
artifacts, paintings, etc.
▫ Primary data are new and original information
resulting from your sensory experience.
32
TYPES OF DATA
ETHICS OF RESEARCH
▫ Honesty Respect for Intellectual Property
▫ Objectivity Confidentiality
▫ Integrity Responsible Publication
▫ Carefulness Responsible Mentoring
▫ Openness Respect for Colleagues
38
ETHICS OF RESEARCH
HAPPY
RESEARCHING!