Escolar Documentos
Profissional Documentos
Cultura Documentos
c Introduction
c Marketing objective
c Services
c SLEPT ANALYSIS
c SWOT ANALYSIS
c STP
c Marketing process
c Market Mix
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c
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c
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c In September 2002, the Tourism Department unveiled
a new campaign called J
to promote
Indian tourism globally.
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Attractions
Accomodation
Restaurants
Transportation
Recreation
Shopping
Set prices in line with the quality of service offered
Pricing decisions are influenced by external and internal
factors
c
c Advertising
c Publicity
c Sales Promotion
c Website Promotion
c
c It is concentrated on two things Ȃ Availability and
Accessibility
c Selling through travel agents or direct selling
c Transportation plays key role
g
c India was unanimously elected chairman of the
executive council of the UNWTO ºUnited Nations
World Tourism Organisation for the next one year.