Business

Presentation
 WHY PRESENTATION

• To sell
• To Persuade
• To Inform
• To Create Interest
BACKSTAGE PREPARATION
• Know your Audience
• Dig deep
• Rehearse

If you fail to rehearse, you

prepare to fail.
STRUCTURING AND DESIGNING
THE PRESENTATION

• Think form the audience’s point of

view

• Decide what the audience need to

know and do at the end of the
presentation.
 STRUCTURING CONTENT
‘Musts’ ‘Shoulds’ ‘Coulds’

‘Musts’ –essential material to meet the objective(s)

‘Shoulds’- important or valuable material but not

essential

‘Coulds’- merely of interest, to be included only of

time allows
 TIMING

• 5-10% on the Introduction

• 70-75% on the Main Body
• 20% on the Conclusion
 OPENING/INTRODUCTION
Arouse the audience’s interest in the
presentation

Things to start with:

• Starling Statement
• A quote
• Even a joke ( but make sure it doesn’t hurt
anyone)
 BODY
In the main body, you will have to
decide how much or how little detail
you are going to cover.

Tailor your presentation to your

objectives and your audience’s
objectives.
 CONCLUSION
• To conclude is not to END!

• Your conclusion should let your audience feel

that their needs have been fulfilled

• You could remind them what you have

covered, or your suggestion, or call for action.

• Always ask the audience to do something

when they leave, e.g. consider a proposal,
vote you, take action against corruption etc.
 STYLE AND DELIVERY
Design of the Presentation: how you put across your message.

• The style in relation to the subject matter and the audience.

• The choice of language to suit the audience’s level of

knowledge, as well as the subject.

• The Introduction-the more intriguing, controversial or

curiosity arousing it is, the more impact it will have.

• The Development –the logic of the content

• The Conclusion- the logic of the content to ensure the

audience leaves with the desired impression on a high note.
 DELIVERING YOUR
MESSAGE

remember that 55% of your

presentation is conveyed through
body language,

38% through tonality and,

only 7% is attributed to content.

 BODY LANGUAGE
Eyes:
• Look at one person at a time.
• Look at the person in his/her face.

Voice:
• Speak naturally, clearly and crispy
• Project your voice to the back and speak slowly
• Never drop your voice at the end of the
sentence
• Give the impression of enthusiasm
• Vary the pitch of your voice
Pauses:
Don’t be afraid of pauses as they give you time to
recollect your thoughts.
Speech Pads:
Try to avoid ‘OK’, ‘right’, ‘ums’, ‘aas’ which will
distract the audience.
Mannerism:
Try to avoid any distractions, e.g. adjusting your
spectacles, rubbing your nose.
Language:
Don’t use technical jargons unless you are 100% sure
that 100% of your audience understand its
meaning.
Positivity:
Never apologies for either yourself or your subject.
 VISUAL AIDS
• As a means of communication, a good,
clear visual aid reinforced by an effective
speaker is the most powerful method of
presentation.
 VISUAL AIDS
In business presentation: Less is More

Other visual aids

• Props
• Video
• Drama, and
• YOU!
DEALING WITH PRESENTATION
NERVOUSNESS
• Be nervous
• Breathe
• Get something else to do
• Go slow

Have faith in yourself

 POWER POINT TIPS
• Make sure slides are clean, simple, uncluttered
• Make sure your slides have a consistent look and feel.
• Avoid headers, footers and background images.
• Choose color carefully.
• ‘Lively’ and ‘attention-grabbing’ are good; ‘gimmicky’
and ‘flashy’ are bad.
• Just because you can, it doesn't mean that
you should.
 HANDLING QUESTION
Anticipate and prepare for likely or possible
questions beforehand. Don’t simply prepare
answers, also practice delivering those answers.
• Be very aware of the body language during Q & A
part of your presentation.
• Show them respect and courtesy when listening
and responding.
• Listen carefully.
• Never interrupt the questioner.
• Avoid phrase like “as I said before” or “as I
showed earlier”. these could imply that you
don’t think the questioner was paying attention.
• Be aware that all questions are not posed to
seek clarification. The questioner could try to
test you or to show off their knowledge.
• If you feel provoked or nervous, take a deep
breath and gather your thoughts.
• Remember, difficult questions are not negatives,
they are merely evidence that the audience is
processing the information they have received.