ETHICS IN DESKTOP

PUBLISHING

ICT - 12
 ETHICS IN
DESKTOP
PUBLISHING
ICT – 12
Resources: I.C. Topia (ICT Training for the Future)

DESKTOP PRODUCTIVITY
Second Edition
 PUBLISHING ETHICS

• Serve the interest of your readers.

• Preserve your integrity.
• Be transparent.
• Preserve and uphold a free press.
• Respect the intellectual property
rights of others.
 PUBLISHING ETHICS

• Keep your copyrights.

• Be fair in your business dealings.
• Never publish misleading content.
• Sell your publication on its own
merit.
• Be responsible.
 PUBLISHING ETHICS

• Serve the interest of your readers.

- You are publishing your material
because you are filling a demand for
information. Make your material worth
your reader’s time and money. When you
have done that, you can be sure that the
interests of advertisers in your
publication have been served as well.
 PUBLISHING ETHICS
• Preserve your integrity.
- Keep your distance from outside
influences like government and advertisers.
Never let financial contributions,
advertising considerations, or politics affect
your content. Your readers deserve nothing
less than an objective point of view form
you, the publisher. Otherwise, make it
known to all that you are a publishing a
propaganda material.
 PUBLISHING ETHICS
• Be transparent.
- Avoid making the impression that an
advertisement is an editorial material by
using a misleading style and format. If you
must present it in such a way, then clearly
mark it as a paid advertisement. Indicate
who or what group paid for it.
 PUBLISHING ETHICS
• Preserve and uphold a free press.
- As a publisher, however small-scale the
publishing activity you are engaged in is,
you are a part of community whose welfare
is best advanced in a democratic
environment. Do your part in safeguarding
the basic rights of publishers as well as the
readers.
 PUBLISHING ETHICS
• Respect the intellectual property rights
of others.
- Never use trademarks or violate the
copyrights of others without their explicit
permission. Cite your sources. Give credit
where credit is due. You certainly would
expect the same treatment from other
publishers.
 PUBLISHING ETHICS
• Keep your copyrights.
- Unfortunately, it is not enough to expect
others to respect your rights because you
respect theirs. Do not be ignorant of your
rights. Know what is happening around you.
 PUBLISHING ETHICS
• Be fair in your business dealings.
- Charge your advertisers reasonably.
Ensure that your pricing conforms to all
applicable laws.
 PUBLISHING ETHICS
• Never publish misleading content.
- If you agree to publish anything-
advertisements included- that you know to
be untrue or deceptive, you allow yourself
to be the instrument of wrongdoing. You
are accountable for any harm it may cause.
 PUBLISHING ETHICS
• Sell your publication on its own merit.
- If you have good material, people will read
it. Do not badmouth other publications.
Instead of gossiping about them, learn from
your competitor’s mistake and improve
your own publication.
 PUBLISHING ETHICS
• Be responsible.
- What you publish can influence the way
your readers view the world. However, you
cannot always control how they are
affected by your publication. Always check
your information. If something in your
content cannot be verified but still needs to
be printed, let the readers know.
 PLAGIARISM,
PIRACY AND
CYBERCRIME
ICT – 12
Resources: I.C. Topia (ICT Training for the Future)

DESKTOP PRODUCTIVITY
Second Edition
 PLAGIARISM
• Plagiarism is a crime, particularly in
the world of research, writing and
publishing. In academic world,
anyone caught in the act of
plagiarizing will be heavily
punished.
• Students have already been
dismissed from universities and
denied their degree because of
plagiarism.
 PLAGIARISM
• Professors and researches who have
been accused of plagiarism have been
suspended or fired from their respective
institutions.
 EXAMPLES OF PLAGIARISM
• A writer decides that he wants to create
an Internet website to generate ad
revenue. Instead of writing his own
articles, he visits twenty other websites
that have articles on the topic in which
he is interested. He copies each of the
articles, changes the titles and the
authors' names to his name and posts
the articles on his own website.
 EXAMPLES OF PLAGIARISM
• An academic is expected to publish
papers but he doesn't have time to
research because of family obligations.
He looks through old professional
journals in another country and he
copies a 10-year-old article from
someone else in the field. He submits the
article as his own and hopes that no one
finds the article from which he copied.
 EXAMPLES OF PLAGIARISM
• A student is expected to write a research
paper on a topic in his history class. The
student had a friend who took a similar
class five years ago. The student asks his
older friend for a copy of his paper and
then takes the paper and passes it off as
his own, turning it in to the teacher with
his name on it.
 PLAGIARISM
Most cases of plagiarism are considered
misdemeanors, punishable by fines of
anywhere between $100 and $50,000 —
and up to one year in jail. Plagiarism can
also be considered a felony under certain
state and federal laws. For example, if a
plagiarist copies and earns more than
$2,500 from copyrighted material, he or
she may face up to $250,000 in fines and up
to ten years in jail.
 THINGS TO REMEMBER:
• When you use the ideas, words,
statistics, pictures or diagrams of others
without crediting the source material
you are
• PLAGIARIZING.
• It is important that you cite your
resources and give credit to those
whose works you quoted, copied or
used.
 THINGS TO REMEMBER:
• Plagiarism may come in many forms:
copying word-for-word someone’s else
research paper, downloading available
articles/images on the Internet and
passing them as your own, or claiming
that you are the creator of a creative
work that is actually credited to
someone else, among others.
 THINGS TO REMEMBER:
• You should know that when all things
are considered, it is never an excuse to
plagiarize.
• To steal other people’s ideas is
• CHEATING
• Cheating is the original creator of the
idea- because he was the one who
thought about it in the first place, and
cheating yourself- you lose the
opportunity to think for yourself.
 PLAGIARISM
• Plagiarism is a grave offense.
• Schools, universities and educational
institutions all give priority to
intellectual freedom and discussion of
ideas, and to copy someone else’s ideas
and claim them as your own is enough
for the academic authorities to
investigate you. In the student
handbooks of most schools, if not all,
are guidelines and sanctions for
plagiarism.
 PIRACY
• Piracy is one of the foremost challenges
that we face. It is costing industries
worldwide billions of dollars in losses.
• Despite the combined and unrelenting
efforts by the Movie and Television
Review and Classification Board
(MTRCB), the Optical Media Board
(OMB), and the National Bureau of
Investigation (NBI) pirated copies of
movies, songs, and software continue to
proliferate in the streets.
 CYBERCRIME

• Sometimes, serious crimes are

commited by computer programmers
who use the Internet to commit
electronic crimes.
• These individuals are commonly called
• HACKERS
 CYBERCRIME

• Even individuals who are not experts in

computers can steal money from others
using electronic media. They simply post
false advertisements that mislead
people into giving up their account
numbers and other personal
information for the purposes of stealing
money from them.
 CYBERCRIME
• The proliferation of false or unsolicited
advertising (like spam) and the assumption of
impostors claiming to be identified with
legitimate organizations like the Philippine
Charity Sweepstakes Office (PCSO), has caused
much confusion and anger among the Internet
users. The makers of unwanted
advertisements capitalize on the tendency of
people to respond to promos encountered in
websites, e-mails and text messages.
 CYBERCRIME
• Philippine lawmakers have seen the
changes in society owing to the use of
ICT devices and Internet. Administrative
measures are now being endorsed by
the National Information Technology
Council (NITC) to effectively enforce the
existing laws on IPR, especially those
that concern local ICT products and
services.
 CYBERCRIME
• New computer laws are now being
appropriated for the improved
reliability of networks and local internet
use that involve improved security of
information transfer for economic
purposes.
• One such law is the Electronic
Commerce Act (ECA), otherwise known
as Republic Act No. 8792 enacted in
June 2002.
 CYBERCRIME
• The ECA applies to any kind of electronic
data message or electronic document
used in the context of commercial and
non-commercial activities.
• Since DTP uses computers, it is under
these laws. Know these laws
• “Ignoratia legis non excusat”
• Ignorance of the law is not an excuse.