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GROUP 4
ABHISHEK SONI
GARIMA MATHUR
ROHIT KUMAVAT
RAGHAV
PRIYA KHANNA
SADHANA GUPTA
SWATI SHARMA
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2 PERSONAL SELLING is preferred
because it is so effective ± but it is
expensive sometimes to contact
EVERYBODY this way.

2 Advertising is not as direct as personal

selling, but u can reach a lot of people.
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2 Market segmentation: dividing market into
distinct groups with distinct needs,
characteristics, or behaviours, who might
require separate products or marketing mixes
2 Target marketing: choosing which group(s) to
appeal to
2 Market positioning: creating a clear, distinctive,
and desirable position in the target consumer¶s
mind, relative to competition
2 INDUSTRY : Telecommunications
2 COMPANY : ZEN
2 PRODUCT : Mobiles
2 LAUNCHED BY : Teleecare Network Pvt.Ltd
2 BUSINESS SLOGAN : ³Start a following´
2 COMPANY VISION : ³Quality is timeless´
  
 


2 C Series
2 M Series
2 S Series
2 X Series
2 Z Series
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2 The motto of the company is ³Quality is
timeless´
2 Derived from the word ³Citizen´.
2 Zen is the brand name that represents the
company¶s beliefs and takes forward its vision.
2 Zen mobile products are consumer friendly.
2 Zen mobile phone range has an extensive
array of products which caters to various
segments of consumer.
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SEGMENTATION:
1.Demographic Segmentation
2 Age
2 Generation
2 Social class
2 Income

2. Geographic Segmentation
3. Behavioral Segmentation:
2 Benefits
TARGETING:
r AGE-
Ô 20-30 year people.

r INCOME-
‡ A great phone incorporating multiple features into
low price handset segment.

r GENERATION-
‡ Targeting to the young population of India
Cont
r BENEFITS-
‡ Mainly has focus on those who has low
budget and wanted the facility like dual
sim,MP3 Player,Qwerty Keypad.
r GEOGRAPHICAL-
‡ It has spread all over the world.
2 POSITIONING:
r Specially designed for youth.
r It is necessity for communication.
r Zen mobile having the position in the
market with technologically advanced
value for money product.
Cont
r Zen is looking for a long term
relationship with such reliable and
trusted brand.
r The ZEN Z 90 has ZEN orbit¶s unique
180 degree swivel mechanism.
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2 BlackBerry
2 Nokia
2 Haier
2 Samsung
2 Micromax
2 Motorola
2 Sony Ericsson
2 INDUSTRY : FMCG (Confectionaries)
2 COMPANY : Frito Lay¶s Indian division
2 PRODUCT : Namkeen snack
2 MARKETED BY: Hirani industries
corporation
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2 Created the `bridge category' between
namkeens and potato chips.
2 Kurkure is named after the Hindi word
³Crunchy´.
2 They have roped in various popular
super stars to endorse their products.
2 Symbolises light hearted fun.
2 Embodying the spirit of India, Kurkure
has found a home in the hearts & minds
of all.
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2 Masala munch
2 Green chutney rajasthani style
2 Chilli chatka
2 Tamatar hyderabadi style
2 Desi beats
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2 SEGMENTING:
r Demographic segmentation:
‡ Age
‡ Gender
‡ Generation
2 TARGETING:
r They are targeting youngsters in this
advertisement.
2 POSITIONING:
r Unique advertisements
r Launching its products in Indian flavors
and innovative flavors.
r Healthier snack.

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2 Haldirams
2 ITC Bingo
2 Balaji
2 Britannia
2 Marico
2 INDUSTRY: Insurance service
2 COMPANY: India first life insurance co.
ltd
2 SERVICE : Life insurance
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2 Xoint Venture
2 Plans for every stage of your life.
2 India first life insurance achieves fastest
run rate crosses the 1 lac policies
landmark.
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2 Individual products:
Young India plan
Life plan
Smart save plan
2 Group products
Credit life plan
Term plan
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2 SEGMENTATION:
r Demographic segmentation:
‡ Age
‡ Life stage

r Behavioral segmentation:
‡ Benefits
2 TARGETING:
‡ Age group: 20-25
30-35
‡ Generation
‡ Regular income
2 POSITIONING:
r An investor can make most of their
investments by ³Switching´ or ³Redirecting
your premium´ from one fund to another.
r Easy access to money by withdrawing
partially.
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2 ICICI prudential life insurance
2 Bajaj Allianz life insurance
2 SBI life insurance
2 Reliance life insurance
2 HDFC Standard life insurance

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2 INDUSTRY: Insurance Industry
2 COMPANY: Metlife India Insurance
Company Ltd.
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2 Incorporated as a joint venture between
Met life international holdings,Inc &
company pvt.ltd. And other private
investors.
2 It serves its customers by offering a
range of innovative products to
individuals and group customers.
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2 SEGMENTATION:
Demographic segmentation:
Income
Age
Family size
2 TARGETING:
Age- Tageting people who are earning
(more than 20 years)
Income-Targeting people with lower and
middle income or purchasing power.
Family size- Targeting people who live
with their family or joint family.
2 POSITIONING:
The Metlife monthly income plan is
beneficial to everyone.
2 INDUSTRY: Service Industry
2 COMPANY: FedEx Express
2 SERVICE: Courier/Cargo Services
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2 Established in 1973 by Frederick W.
Smith.
2 Headquarters-Memphis, USA
2 Believes in PSP philosophy.
2 Delivers more than 3.5million packages
daily.
2 More than 141000 employees.
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2 SEGMENTING:
r Geographic segmentation:
‡ Provide services in around 214
countries

2 TARGETING:
‡ Anyone who needs to send something
anywhere in the world.
2 POSITIONING:
‡ Security
‡ Loyalty
‡ Forward moving
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2 UPS
2 DHL
POP: They all ship packages
Online services
POD: 3 times as many planes
Print and ship from anywhere
Update tecnologies more
frequently.

  
2 INDUSTRY: FMCG
2 COMPANY: Xohnson & Xohnson
2 PRODUCT: Mouth Wash
2 SLOGAN: For a healthier mouth use
listerine
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2 It produces health care products.
2 It has more than 250 companies located
in 60 countries around the world.
2 World¶s largest and most diverse
medical devices and diagnostics
company.
2 8th largest pharmaceuticals company.
therroducts
2 Baby product
2 Non- irritating shampoo
2 Aveeno nourish
2 First aids kits
2 Ready made bandages
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2 SEGMENTATION:
‡ Demographic Factors:
‡ Age
‡ Generation
2 TARGETING:
r They are targeting youth in this
generation.
2 POSITIONING:
r Claims that it kills germs and helps to cure
bad breath and teeth whitening.
r The listerine bottle can be carried in
pockets.
r It has also been marketed as a cleaning
product and treatment for gonorrhea.
r Trusted breath freshener.
 
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2 This advertisement is a part of social
advertising which is used to advertise
IDEA.
2 Create awareness about POLIO
DROPS effectiveness.
2 Its issued by Ministry of Health and
Family Welfare and AB Corp. Ltd.
2 Slogan ± ³DO BOONDH ZINDAGI KI´
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2 Mr.Amitabh Bachhan - Brand Ambassador
2 Enjoy public recognition by a large share of
people.
2 Expert in his field.
2 Wide influence in public life and social domain
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2 SEGMENTATION:
r Demographic Segmentation:
‡ Lifecycle Stage

r TARGETING:
‡ Idea is to target the parents whose child is
below 5 years of age.
2 POSITIONING:
Mr. Amitabh Bachhan has great
influence on people.