Justyna Dubrawska

Grzegorz Nowakowski
Michal Kowalczyk
Hjalti Freyr Halldorsson
Ozren Petrovic

AN OVERVIEW OF
“FACEBOOK” AS
AN
ENTREPRENEURIAL
FIRM
Table of Content
 Introduction to the company’s activities
 Facts & Figures
 Analysis of company’s strategy
 SWOT analysis
 Success vs. Failure
 Facebook’s lessons for other
Entrepreneurs
 Future of Facebook – bright or dim?

A brief overview
 Facebook, Inc.
 Social network – allowing users to join a
community with a personal profile
 Name stemming from books given to
students in USA – to get to know each
other (widely known)
 Anyone age 13+ can be a user

Back in the day…
 Founder: Mark Zuckenberg, computer
science student from Harvard
 Started off as a home business –
Launched in 2004 from his dorm room
 Month later expansion to other
Universities
 HQ – Palo Alto, California, USA
Number of users
(millions)
Yearly Revenue (USD
millions)
Main Shareholders Today
Summary of today’s
situation
 Half a billion active users

 Over 1700 employees in 12 countries

 Value: $41bn (slightly more than e-BAY)

 135.1 million monthly unique U.S. visitors

Milestones of the firm’s
strategy
 Increase user base!
 Increase wallet share!
 Maintain and grow leadership in social
media/network Industry
 Be innovative, forecast users demands!
 Broaden influence all over the Internet!

SWOT Analysis
Steps to success!
 How to succeed in an industry where
MySpace is enjoying a monopolistic-
style lead?


Mommy?
The Owner
 Clear vision of the owner - not an art
network (as for example MySpace), but
communication network.
 Self confidence of the owner -
Zuckerberg - he was always sure that
his idea will eventually succeed.
 Contagious passion of the owner
 Great co-workers, experienced and
professional

The Market
 Huge market - enormous amount of
young people
 Designed by college students for college
students
 Privacy - good enough for most of the
users

The Idea
 Allows user search for new and old friends
 Makes it less awkward when communicating
with strangers or people you are not familiar
with
 Love attraction - can be used as a dating
service system
 Makes it easier to join groups having similar
likes and dislikes
 Allows members to check students who are
taking the same class, living within the same
area, or coming from the same academy
 Simplicity and speed of its interface

What else can Facebook’s
example teach us?

 Do not limit the market in any way

 Do not neglect the importance of
socioeconomic aspects

 Do not forget about the low-involvement
communication

The Future Outlook
 New competitors

 More emphasis on the photo sharing – key
attribute of Facebook

 Constant Innovation to keep competitive
advantage

 Introduce new services to existing offer (e-
mail, mobile phone interface)
Long-term predictions
 Over-saturation of the market

 Can be compared to what Microsoft
faces

 Going Public!

 Dr. Jeffrey Cole’s predictions


Conclusion
 Think Long-Term

 Have the confidence to dream big

 Let go of existing traditions

 Have a vision

 Be honest and transparent


 Thank you for your attention !
 Σας ευχαριστώ για την προσοχή σας !
 Dziękuję za uwagę !
 Þakka þér fyrir athyglina !
 Kiitos huomiota !
 Je vous remercie de votre attention !
 Gracias por su atención !
 Dank u voor uw aandacht !
 Хвала вам на пажњи !

