m International tourists arrival in India was 2.

66 mn according to published
statistics, growing at 4% CAGR over the past decade but stagnated somewhat
over the last 4 years.
m Though 6
  
 
   
terms, they  
  

 

m In India, growing income over the years has led to an increase in consumption
expenditure on recreation, education and cultural services, transport and
communication increasing from 24% to 28%. This and the growth in disposable
income has resulted in the total domestic tourist movement in India to more than
double over a period of 7 years.
m á 
   


  
    
 

6

number of outbound tourists will increase further, especially due to lack of
availability of well developed and reasonably priced tourist destinations within
the country.
m   



 
   ! 
 automotive, chemicals, fuels and every other sector.
m R  "  
#!!
"   ! 



m $    
  


   



 



m 
%% 


  
  "
&Asia gets a very small share.
m 
  6
á$'


   
 
m a(6
  
) 

*
  
(
m G Inadequate Promotion & Marketing
m G Poor Infrastructure
m G Restrictive Policies
m G ther bstacles
m £ (6
    
) 

*
  
(
m G Inadequate Magnets to attract business groups and facilities for
business conventions
m G Attitude towards potential business investors
m G Inadequate Promotion & Marketing
m G Poor Infrastructure
m G Restrictive Policies
m Put Tourism on the Concurrent List of the Constitution of India
m ‡ Government should declare Tourism as a µPriority Industry¶ like
Information Technology
m ‡ Government should increase outlay on Tourism G India spends
only 0.9% of GDP on Tourism compared to
m 4G9% in most other countries.
m ‡ Lay down a master plan to implement planned and phased
development/ upgradation of infrastructure and
m areas of tourism potential with private sector participation
m ‡ Policy initiatives for the same
m ‡ Aimed at improving the operational efficiency by focussing on
infrastructural constraints and optimising
m existing infrastructure with the available resources
m ÿocus on   ! 


 




m tourism expenditure e.g. UK, USA, Germany, Japan, ÿrance, & Italy
m ‡ Need to have detailed +

 
,
 
! 
!
m ‡ ÿor these countries deploy a country specific PushGPull Strategy to
influence their choice of holiday
m destination
m ‡  - R
 6
 )-R6*   
 
 
   ,
m Indians to visit India
m ‡ '   &  
 
 !  

m Indian restaurants, airlines to creation of an interactive website for
Indian tourism
m Indian Tourism needs Branding G Several countries have specific themes to attract tourists and their
entire marketing
m strategy and offerings are in sync with the theme. e.g. Land of Smiles (Thailand), 1% water, 99% fun
(Mauritius), etc. The
m º" 6
  
 
 

m ‡ Develop º- a   
 
   

 
m ‡ Introduce the concept of º$ .
+
' 


 
m ‡ º6  
 


 



 
m ‡ Quality 
 
       
  &6

m restaurants in target markets, airlines and other channels.
m ‡ .,+ /.,& +
m ‡ Œ  
+  
  

 

m ‡ 
 

 
 + 


      


m industry participants in the value chain must coGordinate their efforts to provide a seamless and
consistent experience which
m is congruent with the theme.
m ‰isa procedures are seen as a hindrance. Countries competing with
India for tourists provide visa on arrival
m (SriLanka, Maldives, Thailand, Nepal, Seychelles, etc.). India too
should 
 

m   
/


 
m ‡ Reputed inbound travel operators to be permitted to bring in group of
tourists without any visa, subject to
m submission of guarantee by concerned operator
m ‡ By categorising the countries, 6


/

0 
  
m ‡ Upgrade 6





  ) 
!!  !
m cleanliness, hygiene quality of tour guides, etc.) in order to make the
tourists¶ experience memorable
m ‡ Eliminate various irritants eg.
    



 
m The Government does not have adequate finance for the upkeep of the 3700 protected monuments and
m 10,000 unprotected monuments. The annual budget of Rs.156 crores amounts to a paltry sum of
Rs.7600
m per year per monument. Suggestions:
m G involve 
 
 
   +  
 
12
m have been identified. The Government need not spend money at all on these, e.g. The Indian
m Hotels Group has adopted the Taj Mahal
m G use Government funds to upgrade other protected monuments
m ‡ Remove procedural bottlenecks for creation of tourism infrastructure. This has restricted the supply of
m facilities, reduced competition and made India a more expensive tourist destination than several places
in
m S. E. Asia which offer superior facilities
m ‡ Since the infrastructure in the whole country cannot be upgraded simultaneously, identify and develop
m certain areas as µ&.  

 




m +
! 
m . 
  


  

º-&&.Œ 
 
º- 
m  
' )-'RŒ*
. 
º-'RŒ
 

m senior representatives of associations of all the tourism related
industries.
m µNATPR ¶, can coGordinate and act as prime catalyst to promote the
interest of the tourism and related
m industry.
m µNATPR ¶ would act as the advisory, consultative and coGordination
body for the tourism industry through
m representatives in various committees of the Government of India
including various Ministries like Ministry of
m Tourism, Ministry of ÿinance, Ministry of External Affairs etc. µNATPR ¶
will be a private sector initiative with
m Government support.