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Marketing Strategy for a Perpetual

machine
A Presentation on Perpetual
machine

Group-2

1. Sadiqur Rahman Pallab


2. Md. Mahboobul Hoque
3. ShamS Arefin
4. Khaleda parvin Ruma
5. Monowara Rumjhum
6. Sharmin Tamanna
7. Sonia Sultana
8. Mridha Md.Arifuzzaman

An Outline of the
Presentation
• The Product itself – considering the Market,
customers, context and competitors
• Exploring the features of the product exploring
the company's scope and its objectives
• Strategies for Marketing the Product (specifying
market potential, segmenting market,
positioning i.e distribution, AD etc)
• Describing challenges and threats with strengths
and opportunities
• A visual Presentation
• Conclusion
• References
The Perpetual Motion
 The Encyclopedia
Britannica describes
perpetual motion as "the
action of a device that,
once set in motion, would
continue in motion
forever, with no additional
energy required to
maintain it."
 The production of a machine
which, being once set in
motion, shall go on, without
stopping, without any power
until it is worn out.
Water Mill-As a Perpetual Motion
Machine
 A common water wheel, that will continue to move until
worn out. If the river into which it dips afford a due supply of
water.
 It uses a wheel to drive a mechanical process such as flour,
lumber or textile production, or metal shaping (rolling,
grinding or wire drawing).

 A watermill that generates electricity is usually called a
hydroelectric plant.


How it works

 water energy is used


to produce electricity
and the electricity is
used to run different
machinery
 Since the flow of
water is seasonal,
dams are made to
control the water flow
and produce
electricity all year
long. With dams,
storing water is
How it works Cont .

 Hydropower is one of the easiest as well as cheapest
sources of producing electricity. According to the survey
reports of a number of organizations, nearly one fourth of
the total electricity produced in the world, is produced by
the hydropower plants.

 The moving or falling water can be used to do work.


Energy
 Hydroelectric power uses the kinetic energy of moving
water to make electricity. Dams can be built to stop the flow
of a river. Water behind a dam often forms a reservoir
 Dams are also built across larger rivers but no reservoir is
made. The river is simply sent through a hydroelectric
power plant or powerhouse

 Hydro power today can be found in the mountainous areas


of states where there are lakes and reservoirs and along
rivers
Making Strategy for Marketing of Water Mill-
as a Power Generator
Since the electricity is scarce in it’s production,

Scope-

this is an attempt to encourage people in urban
and rural areas to generate electricity using
natural resources

 The target market is the both urban and rural


dwellers

 The objective is to establish a unique


competitive position using innovation and design
to appeal people and upscale customers across
the country.
Scopes of this Machine
 Sustainable
 Dependence on local
resources
 Cost effectiveness
 Durability
 Flexibility
 Simplicity
 Ability to fix into existing
system
 Accessibility to isolated rural
community and
 Ability to meet multiple
purposes
MARKET

DEVELOPMENT
üTarget Market
Selection
üMarketing Strategy
üConnecting with
customer
üMarketing with
competitive
advantage The
Encyclopedia Britannica describes
perpetual motion as "the action of a
device that, once set in motion,
would continue in motion forever,
with no additional energy required to
maintain it."
Marketing Strategy

ØBusiness Strategy
ØFocus
ØIntroduce New Product
Introducing new product

 Pricing
Strategy
 HIGH MEDIUM LOW
 Premium Strategy High Level Strategy Super Value
Strategy HIGH

Over Charging Medium Value Good Value

Strategy strategy Strategy MEDIUM
Product Rip Off Strategy False Economy Economy Strategy

Quality Strategy
 LOW


Price
CONNECTING
WITH

CONSUMERS

ØMarket
Communication

ØOccupy Mind space


MARKETING STRATEGIES
FOR COMPETITIVE
ADVANTAGE

ØPromotion
ØBranding
ØCelebrity
MARKET POSITIONING
MARKETING
STRATEGY
and
Customer Value & Relationships
MARKETING
MIX
Meeting up 6Ps
1.Product
2.People
3.Price
4.Place
5.Production
6.Promotion
SWOT Analysis
Conclusion
 “Our plan is to lead the public with NEW
products rather than ask them what kind
of products they want. The public does not
know what is possible, but we do. So,
instead of doing a lot of marketing
research, we refine our thinking on a
product and its use and try to create a
market for it by educating and
communicating with the people.”

 - Akio Morito, a late


CEO of Sony
References
1. The factor proportion problem in underdeveloped countries.
American Economic Review, 45, 539–565
2. 1980. Small hydroelectric power plants: An information exchange on
problems, methodologies, and development. NRECA, Washington,
DC, USA. Mimeo
3. 1991. Appropriate technology for small industry. In Thomas, H. et al., Small-
scale production. IT Publication, London, UK.
4. 1990. A case study of small hydro and grid extension for rural
electrification: Alternatives and complements.
5. White, L.J. 1978. The evidence of appropriate factor proportions for
manufacturing in less developed countries: A survey.
Economic Development and Cultural Change, 27–50.
6. An Article published from “The International Development
Research Ctr. Science for Humanity” August,2003.


A Visual Presentation



 THANK YOU