Escolar Documentos
Profissional Documentos
Cultura Documentos
Group Members :
Kishor Singh(070)
Parul Ranjan(102)
Pooja Mishra(105)
Poorva(107)
Pragya Pandey(108)
Introduction
Customer relationship management (CRM) is a broadly
recognized, widely-implemented strategy for managing a
company’s interactions with customers, clients and sales
prospects.
The overall goals are to find, attract, and win new clients,
nurture and retain those the company already has and reduce
the costs of marketing and client service.
Selected Boutiques
Satya Paul Fab India
SATYA PAUL
Mission: The Satya Paul label’s mission is to serve its
muse, the Satya Paul customer.
The label answers her sartorial needs with the Satya Paul
product line - sarees, fusion and western clothing; scarves,
stoles, bags, accessories and fabric.
BRAND STRATEGY
AWARDS:
Kingfisher Award for the Fashion Brand of the Year, 2003
Designer of the Year Award by Indian Academy of Art,
Culture & Industries, 2004.
CRM Practices
The nature of Satya Paul’s luxury brand makes a strong case
for pampering customers and providing them with the little
extra.
Vision:
Fabindia’s vision is to expand to 200 stores & grow its
revenue to Rs. 8.6
Area of Operations:
Garments
Home
Furniture
Organic Foods
Jewellery
COMPETITOR ANALYSIS
Retail Stores (Shopper’s Stop, Pantaloons, Globus, etc)
Strengths:- Weaknesses:-
1. Strong Pan-India presence 1. Product diversity lacking
and awareness. 2. Stock as per running trends
2. Man-power expertise . and serve to fads- inconsistency
3. Competitive Pricing. towards churning out quality
offerings in hand crafts
4. Robust supply chains and 3.Authenticity of handcrafts-
short product development life No craftsmark present to
cycles. validate the crafts as against the
5. High marketing Fabindia offerings which have
communications spend. the same imprinted on them.
Quality consciousness and
adherence to standards
COMPETITOR ANALYSIS
Designer Boutiques(Satya Paul, Ritu Kumar)
Strengths:- Weaknesses:-