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› Introduction
› Sony Electronics & Games
› Consumer Products
› Global Presence
› Distribution
› Financial position
› Main Competitors
› Strategyǯs.
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9

› In 1946 the company was established as

Tokyo Tsushin kogyo Corporation
› It started with 500$ as a telecommunication
research Labs
› The Co. entered into consumer electronics
market in 1950 with its Tape Recorder
› It purchased first transistor technology from
AT&T in 1953
› In 1958 it was renamed as

› The stock was made available to public in

August 1955
› In Dec.1958 it got listed on (TSE) Tokyo Stock
Exchange
› And in Sep.1970 it got listed on NYSE
› Sony Corporation is the electronic business unit
and the parent company of the SONY GROUP
› The company is engaged in five operating
segments.
Those are:
Sony Electronics & Games
Sony Pictures Entertainment
Sony Computer Entertainment
Sony Music Entertainment
Sony Ericsson &
Sony Financial
 Ú

Ú
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› The Company entered into Electronics
segmentation in early 1950ǯs
› It 1st came up with tape recorder and later on
expanded its product line.
› Then got into product designing ,development, &
innovation.
› Then the company got into Gaming segmentation
in 1994
› With the so called and most catchy product Dz Sony
PLAY STATION Dz
› And went on with developing new products
› Ú(buzz. perodics)·
M A notable example is: The Sony-created
PlayStation Network, which has been
operational since the November 2006 launch of
PS3.
M This service is used by 24 million customers till
date
M Going forward, they are expanding these
network services to a variety of Sony consumer
electronics products.
M They are continuing with efforts to reduce costs
and rationalize operations across all divisions of
the company.
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› Sony has assigned managers to coordinate customer support
operation in markets around the world.

› To ensure its ability to provide high-level services worldwide,

Sony conducts extensive, global training programs for all Sony
employees.

› Ú


› Currently, there are more than 6,200 Sony service locations

worldwide, including Sony service stations and those of
authorized repair agents.
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› À#$%& 'À# #
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M Sony is wholeheartedly committed to improving product
and service quality from the customer's viewpoint with
the aim of maintaining and enhancing customers' trust,
confidence and satisfaction.

› Sony has a world wide operating chain

› It is involved in, in-house production and has out sourced

some to its product production to its joint venture
partner DzTektronicsdz in Japan.
› Financial Position of the Company:
The restructuring measures and cost reduction technique
reduced their costs by 300 million yens.
Before and after prices $59 $89 Sales generated $767
$979 Increase in profit is 43.6%
› '##Ú'#  ()**+,
7,730,000 million yen
for fiscal year ending March, 2009:
Ú': $79,456.6M
: (10.7%)

!: ($1,017.0)M
› $# ('##,171,300 (as of March 31,
2009).