Sivani Salet

Enrollment Number: 91800425079

BBA (H) Sem 4- B
Introduction
• Facebook was founded in 2004 by Harvard
student Mark E. Zuckerberg with help from his
roommates Dustin Moskovitz and Chris Hughes.
• Facebook was originally for Harvard students
then expanded to other colleges then to anyone
over the age of 18, and now currently to anyone
13 years of age or older.
• Company Overview:
“ Facebook’s mission is to give people the power
to share and make the world more open and
connected. “
Characteristics
• News Feed
• Wall
• Photos
• Videos
• Notes
• Gifts
• Status
• Events
MARKETING MIX
Product
• It goes without saying that Facebook is in
service industry, and as a service it is a
brand name itself.
• The main products of Facebook are
Facebook itself, Instagram, Messenger,
WhatsApp, and Oculus. Messenger and
WhatsApp are instant messaging services,
while Oculus is a virtual reality technology
business. Both Facebook and Instagram are
social networking services.
Price
• Opening both a personal account and a
business account on Facebook is free. 
• The main source of Facebook revenue is
advertisement.
• Advertisers have different options to choose to
advertise through Facebook. For instance, a post
or a page can be promoted with as little as $2.00.
• If someone decides to advertise on Facebook on
the basis of CPC (cost per click), the average
cost per click would be around $0.27. If CPM
(cost per thousand impressions) is chosen, then
the average CPM cost is approximately $7.19
Place
• It is now available virtually everywhere in
the world.
• Users can access their Facebook accounts
from devices such as computers, tablets, and
smart-phones with the Internet connectivity. 
• Social networking service of Facebook is
available on mobile apps and on its websites
such as Facebook and Instagram.
• Advertisers can use these websites for their
advertising campaigns.
Promotion
• While Facebook is a tech company, it has used
word of mouth (one of the oldest methods of
promotion) very effectively.
• In addition to word of mouth, Facebook also
uses many other methods of promotion. For
instance, it directly recommends advertising
campaigns to Facebook business page owners.
• It also uses TV, billboards, newspapers, and
many other traditional methods of advertising
in some countries to take its name to its target
audience.
People
• The social network had 44,942 full-time
employees as of December 2019, up from
just 150 people in 2006.
•  Facebook has 2.27 billion monthly active
users as of October 2018.
• March 2019, Instagram has 1.1 billion active
monthly users. Interestingly, 500 million out
of 1.1 billion users use Instagram everyday.
Process
• Process usually refers to a set of actions
sequentially conducted in order to achieve
something. Different business functions may
have different processes.
•  the process of creating business pages with
Facebook is that the users must sign up and
create a personal page first and then they
can create a business page.
Physical Evidence
• Physical evidence usually refers to everything
customers see when interacting with a
business. Though the physical evidence is
very limited for a website, it can be said that
the Facebook website looks nice and has a
number of features to engage users well and
provide them with very good experience.
• Facebook has offices and data centres around
the world, which have state of the art facilities
and have a friendly and fresh ambience to the
workplace.