Escolar Documentos
Profissional Documentos
Cultura Documentos
With the increasing amount of Internet usage it is easier to find information regarding our target customers
their interests, aspiration ,societal standing, affiliations etc. This information can be leveraged to target
individual groups with more specific content which has a higher appeal to a specific group
This model ensures that Wildstone reaches out to each subgroup in a more persuasive manner
hence increasing the involvement level towards an ad campaign
Suggestive User Profiling to Determine
Strategic Sub Segments for affiliate tie ups
As depicted below, internet users can be classified into sub segments based on their interests through their online activities
Arts &Entertainment
Romance & Relationships
Religion & Beliefs
Recreation & Sports
Music
Recreation Hobbies & Crafts
Games
Food, Drink & Wine
Fashion & Beauty
Family & Home 18-24
Cultures & Community
Countries & Regional
24-35
Computers & Internet
Education
Science & History
Schools & Education
Company
Profession Business /Professional Community
Alumni & School
0% 10% 20% 30% 40% 50% 60% 70% 80%
• The above graph gives us an idea of which genre of websites to target for tie-ups
The graph above illustrates the registration to online communities by the target segment
Source: India Online 2008, Juxt Consult
Strategic Alliances and Partners: Recreation
Biking Enthusiasts
Techno Geeks
Cricket
Photography