Highlights

Company Name
Asianet Satellite
Communications Ltd

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 Table of contents
 Executive Summary  Operational Profile
Highlights  Background  Products /Services /Solutions
 History, Year of Incorporation  Business Lines
& other details  Shareholding Pattern
 Demographics  Financial Summary
 Location, Branches, Employee  Risks & Concerns
details  Key Success Factors
 Legal structure  SWOT Analysis
 Corporate Structure
 Organizational Structure
 Leadership, Organizational
chart

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 Executive summary
Asianet Satellite Communications Ltd is the major cable service provider in Kerala.
The organisation has a flat structure with different functional units. Its business
Highlights revovles around 54 centres in south and has a manpower of 1232.

The company operates in diverse products and services. The major being digital, web
and media service. There has been a trend of growth in terms of the financial
elements and also with the products and services. The company has managed to
increase its market share substantially but still has a huge scope for it.

Apart from the field level competition provided by the existing local cable operator,
the company has to equip itself to face the challenges thrown open by major players
in communication and broadband services and also DTH. But on the positive side, the
adoption of the new technologies/developments would help your company to
effectively market its own digital services.

Research and development is the only area which needs slightly more attention so as
to keep up with the competitors.

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 Background
Year of Incorporation & Other details

• Asianet Communications Ltd. was formed in 1991 and headquartered in the city of
Thiruvananthapuram in the south Indian state of Kerala, the company owns several
Highlights television channels including Asianet, the first privately-owned satellite channel
broadcasting in the south Indian language of Malayalam.

• ACL was originally incorporated as a private limited company named “Asianet

Communications Private Limited” in New Delhi on March 5, 1991. The company
began operations in 1991 with the promotion of Asianet, the group's flagship
Malayalam language television channel by K. Sasikumar and his uncle Dr. Reji
Menon. At the time, satellite television broadcasting in India was at its nascent
stage. ACL undertook the cable distribution of the channel as its own wholly-owned
subsidiary, ensuring maximum coverage across Kerala.

• Asianet commenced operations by the end of 1992 and started transmission by

August 1993, at a time when the only Malayalam language television channel
available was the government-owned Doordarshan.

• In 2003, the franchise started a second channel 'Asianet Global' targeting the huge
expatriate Malayalee population in the Middle East region.

• The registered office of the company was shifted to Chennai on December 3, 1997.

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 Demographics
Location, Branches, Employee details

Corporate Office :

Asianet Satellite Communications Ltd.

2nd Floor, Leela Infopark, Technopark Campus
Highlights Trivandrum, Kerala, India

Centres : 54 Centres
Manpower : 1232 employees. 

President & CEO : R Mahesh Kumar

Executive Vice President Vinod Panicker

(Finance & Accounts)  :

Senior Vice President S.Satish Kumar

(Asianet Dataline)  :

Executive Vice President S Rajeev

(Asianet Cable Vision)  :

Executive Vice President  G. Sankaranarayana

(Asianet Cable Service)  :

Senior Vice President Wg Cdr M. Narayanan

:
(HRD & Administration)

Chief Technical Officer : A. K. Sekhar

Project Advisor : B.F. Vincent

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Sasikanthan M V
Company Secretary :
 Legal structure
Joint Ventures / Acquisition / Subsidiaries

Asianet Communications Limited (ACL) is an Indian media conglomerate

jointly owned by STAR TV and Jupiter Entertainment.
Highlights
Asianet Satellite Communications Limited (ASCL) owns the Asianet cable
network, the group's cable channels (like Asianet Cable Vision) and the
internet service provider Asianet Data Line.

In May 1999, the company decided to exit from ASCL and sold off its
balance holding to Hathway Group.

Asianet FZ LLC, Dubai, is a wholly owned subsidiary of Asianet and owns

a majority stake in Asianet USA LLC.

The company has over 2000 business associates for its cable services.
These associates are franchisees, licensees, agencies and special
agencies involved in various marketing and maintenance functions
pertaining to the network and the customer connections.

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 Legal structure (Cont)
Joint Ventures / Acquisition / Subsidiaries

Global Partners
Highlights CISCO, USA : CMTS, Routers, Switches and
Networking Products

GI, USA : Broadband amplifiers, Head-

end equipment, Cable modems

SINGTEL, Singapore : Internet Gateway

PAN ASIAN SYSTEMS, Hong
Kong : Network Technology

SUN MICROSYSTEMS, USA : Servers

COMMSCOPE, USA : Fibre Optic / Coaxial cables
PHILIPS INDIA : Amplifiers
HCL-COMNET : Gateway Equipments
WIPRO : Systems Integration
CDAC, Trivandrum : Technical Consultancy

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 Organizational Structure
Leadership

Asianet Satellite Communications Ltd has an overall flat function

structure.
Highlights
Leadership positions are:

• President & CEO

• Executive Vice President
• Senior Vice President
• Chief Technical Officer
• Project Advisor
• Company Secretary

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 Organizational Structure
Management Hierarchy

Highlights The structure being functionally flat in nature, all

the different units of ASCL has the same
leadership designations. They all individually
report to their respective leaders and get
reported by the employees under them.

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 Operational Profile
Major Products/ Business Lines

Asianet is the largest Malayalam satellite television channel. ‡The

signals of Asianet covers the entire Indian Sub-continental, Srilanka,
Highlights China, south east Asia, the entire Persian Gulf, The UK, Europe USA and
the lower half of the former soviet union.
Cable Services: Cable TV, Dataline, Digital TV

Web Sevices: ACV

Media Services

Major Business Lines are:

Asianet Dataline
Asianet Globaltalk
Asianet India
Asianet Web
Asianet Digital TV
Asianet Fiesta
Asianet Games
ADL Jukebox
RoseBowl
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 Shareholding as on 31-03-2010
ACL's majority share was then acquired by Jupiter
Highlights Entertainment Ventures Private Limited, owned by
Rajeev Chandrashekar. In 2008, the News
Corporation-owned Star TV became a majority
shareholder in ACL.

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 Financial Summary

Highlights

Particulars 2006 (Rs in Lacs) 2005 (Rs in Lacs)

Income from operations 13566.92 11081.72
Total Revenue 13625.50 11149.27
PBT 2392.89 2070.26
PAT 2432.51 2070.26

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 Risks and Concerns
The future of cable TV services lies in digitalization and subsequent
Highlights additional facilities that can be provided through STBs.

The possibility of using the STBs for entertainment, Broadband,

telephony, education etc. will provide vast opportunities for the
three divisions of your company in the near future.

The prospect of competition arising from DTH services, which are

now being offered by the Doordarshan, ZEE, Tata-Sky with several
others to follow can to an extent be hedged by the convergence
application of STBs.

Apart from the field level competition provided by the existing local
cable operator, the company has to equip itself to face the
challenges thrown open by major players in communication and
broadband services and also DTH. But on the positive side, the
adoption of the new technologies/developments would help your
company to effectively market its own digital services.

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 Key Success Factors
 Apart from Cable TV, High Speed Internet access, Net Telephony,
Highlights Portal Services and local area content, your Company has set upon
itself the task of digital transmission of signals to its customers
offering 100+ channels of digital quality at affordable cost.

 With the introduction of digital services and other value added

services, company increased its presence in the State of Kerala.

 Able to recruit and retain talented personnel at key levels and

believes in involving young executives in its decision-making
processes

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 SWOT Analysis
STRENGTH: Superior general administration and sales and
Highlights marketing team than the competitors, diversification

WEAKNESS: Research and development is weak as

compared to the diversified portfolio of the company

Opportunities: Expansion in the rural markets and a few

more cities of the South-India

Threats: Rapid change in technology with a weak R&D

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Highlights

Thank You

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