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  • Presented By: Varun Rai Shubham Mohabe Kunal Asudani Gagan Singh

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    gagan
    109 visualizações15 páginas
    This document provides an overview of Amul's product management. Amul is the market leader in India for butter, milk powder, cheese, sweets, and chocolate drinks, with an 85% market share. Its sales turnover has grown from $355 million to $1.504 billion and net profit is $451.51 million. The document discusses Amul's major competitors and analyzes its competition for specific product categories like cheese and butter. Parameters for competition analysis include product quality, consumer awareness, pricing, product availability, advertising, and product range.

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    gagan AMUL

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    This document provides an overview of Amul's product management. Amul is the market leader in India for butter, milk powder, cheese, sweets, and chocolate drinks, with an 85% market share. Its sales turnover has grown from $355 million to $1.504 billion and net profit is $451.51 million. The document discusses Amul's major competitors and analyzes its competition for specific product categories like cheese and butter. Parameters for competition analysis include product quality, consumer awareness, pricing, product availability, advertising, and product range.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    109 visualizações15 páginas

    Presented By: Varun Rai Shubham Mohabe Kunal Asudani Gagan Singh

    Enviado por

    gagan
    This document provides an overview of Amul's product management. Amul is the market leader in India for butter, milk powder, cheese, sweets, and chocolate drinks, with an 85% market share. Its sales turnover has grown from $355 million to $1.504 billion and net profit is $451.51 million. The document discusses Amul's major competitors and analyzes its competition for specific product categories like cheese and butter. Parameters for competition analysis include product quality, consumer awareness, pricing, product availability, advertising, and product range.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 15

    PRODUCT

    MANAGEMENT

    PRESENTED BY:
    VARUN RAI

    SHUBHAM MOHABE
    KUNAL ASUDANI
    GAGAN SINGH
    Amul
    AMUL

    Market Leader in these product

    Butter,MilkPowder,Cheese,Sweets,Chocolate Drink

    market share of 85%

    Sales turnover has grown from 355 to 1504 US$

    Net profit – 451.51

    Cooperative business model


    PARAMETERS FOR COMPETITION ANALYSIS

     PRODUCT QUALITY

     CONSUMER AWARENESS

     PRICING

     PRODUCT AVALABILITY

     ADVERTISEMENT

     PRODUCT RANGE
    MAJOR COMPETITORS AMUL
     Britannia
     Nestle
     Mother dairy
     Local players- nandini,etc
     Aavni
     Sanchi
     Hul
     Sourabh
     Cadbury
    Products Major Competitors

    Britannia Cheese, Mother Dairy Cheese,


    Cheese Range Gowardhan, Kraft

    Mithaee Range (Ethnic sweets) Haldirams

    Milk Range Mother Dairy, Nestle, Aarey,Gokul

    Kwality Walls, Mother Dairy, Pastonjee,


    Amul Icecreams Vadilal

    Chocolate & Confectionery Cadbury, Nestle, Parle


    AMUL Cheese
    Amul Pasteurised Amul
    Processed Cheese Cheese Spreads
    100% Vegetarian Tasty Cheese Spreads
    Cheese made from in 3 great flavours..
    microbial rennet

    Amul Emmental Amul Pizza Mozzarel


    Cheese la Cheese
    The Great Swiss
    Cheese from Amul, Pizza cheese...makes
    has a sweet-dry great tasting pizzas!
    flavour and hazelnut
    aroma

    Gouda Cheese
    Britannia cheese range
    Competitive analysis for cheese
    Competi Produc Customer Pricing Product Advertising Product Total
    tors t Awarenes Availabilit Range
    Quality s y
    Amul 5 4 5 4 3 4 27
    Britanni 5 4 4 3 3 5 25
    a
    Mother 4 3 4 3 2 3 19
    dairy
    goward 3 2 3 2 2 3 15
    han
    Butter range
    Utterly Butterfly Delicious
    Amul butter

    Margarine
    The Delicious way to eat
    health

    Amul Lite
    Low fat, low Cholesterol Bread Spread
    COMPETITOR FOR BUTTER
     Britannia butter -Available in two pack sizes
    of 100g and 500g, Britannia Butter does not
    contain any added color and so, is the perfect
    ingredient for your meals and snacks. 
     Sanchi
     Sourabh
     Unorganized players
    Competitors analysis for Butter
    Competi Produc Customer Pricing Product Advertising Product Total
    tors t Awarenes Availabilit Range
    Quality s y
    Amul 5 5 5 4 5 5 29
    Britanni 4 4 4 2 3 3 20
    a
    Sourabh 4 3 3 3 1 2 16
    Sanchi 3 3 4 4 1 3 18
    Unorgan 2 3 3 2 1 2 13
    ized
    players
    ROLE PLAYED
     Promotions

     More of sku’s for offerings

     Push secondary accordingly such that other


    brands also gets promoted

     Concentrate on quality rather than market


    share.
    THANK YOU

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