Members

• Aashish Gupta
• Nirav Gada
• Praveen Kushwaha
• Ketan Chauhan
• Rahul Shankar
Retail - A Booming
Industry
 From Salesman to king of sales…………………

" WINNING DOESEN'T ALWAYS MEAN BEING FIRST,

WINNING MEANS YOU'RE DOING BETTER THAN YOU'VE DONE BEFORE
 Emergence of Vijay sales
Came to mumbai in 1966.

Started working as a salesman in an electronics store.

Opened first electronics shop in mahim in 1967.

Initial capital invested 10,000.

Named the first shop after his younger brother Vijay.

It sold sewing machines, fans and black-and-white TV sets.

 Four best things
Best products- thrill customers with technology

Best price- Price drives customers and sales

Best service- service is what makes the customer come

again & again.

Honesty

“Risk is everything”- biggest showroom in Goregoan in 1996

 Vijay sales-2010
one of Mumbai's leading chain of electronic superstores

9000 products across eleven categories.

four decades of successful operation.

25 branches in Mumbai, 5 branches in Gujarat, 5 branches in Pune

and 2 branches in Delhi.

Employed staff- more than 1500.

technology-based solutions to improve management efficiencies

 Software
• Wings software
• The company chose Wings Retail Solution
consisting of
 Wings Retail Appliances
 Wings Accounting
 Wings Asset and
 Wings Payroll
• The implementation was completed by April 1,
2008 and all systems are live on Wings.
Purchase
Deliveries
Competitors
 Branch Discription
• Branch Manager – Chandan Kharat
• Branches – 35
• No of employee – 60(Goregaon hub branch)
• Employee entry & exit timings:
 11:15 am & 9:45 pm
• Turnover – 7 cr or above(Goregaon Hub
Branch)
3P’S
 Products
• TV
• Washing Machine
• Laptops
• Mobiles
• Kitchen electronic items
• Freeze
• Dvd players
• Music Systems etc
 Ordering Process
• Branch manager pass the order to the head office

• Order according to the availability of the

products

• Bring products directly from warehouse

• Twice in a weak

• Bring products through contractor

 Supply Chain

Branches- Vijay
Company Ware house
sales
 Warehouse
• Location:
 Shivnari
 Vanduk
 Bhiwandi
• Reason for choosing these location:
 Because of octroi
 Because of low cost of land
Warehouse Location
 Merchandising
• Arrange the products segment wise

• Same category products on the same self

• Arrange according to the size also

• Keeps new products at the front

• Design keeps on changing

 HOME APPLIANCE SECTION

ENTR
ANCE

ENT
RA
NCE

CONSUMER DURABLES- ELECTRONICS

next
 TV Self

LED

TV
Self Cash

Mobile & Cameras

Count
er

Baggag Freez
e Entr
counter anc Other Electronics
e
 Washing
Cooker Chimney Water Purifier
Machine

Cash

Dryers
Refrigera Small
tor Appliances
Fan

Counter

Baggag
Oven Mixer Microwave Entr e
ance Counter
 Customers
• Volume of customers:

 300 for window shopping

 200 confirmed customer

• Most customers belongs to age of 18-35

• More sales of laptop, lcd & mobile

 HR Process
• Most of them are:
 Graduate &
 Undergraduate
• These are sales executive
• Training
• Work is being allotted according to the
knowledge of employee
• HR person select the best person according to
their skill
 Porters - 5 forces
Potential
entrants
(FDI)

Existing Buyers
Suppliers bargaining
competitors:
power (Croma, next, ezone) power
(brands: (various
Nike, Nikon) options)

Substitutes
(Local retailers)
 3 Generic Strategies

UNIQUENESS PERCEIVED LOW COST

BY CUSTOMERS LEADERSHIP

Existing
market differentiation Overall cost
leadership

New
market focus
 Future Plans
• Planning to open more outlets

• Planning to open more braches outside Mumbai

• Also planning to increase the capacity of

warehouse

• These all shows their sales is increasing

Thank You