INTERNATIONAL SCHOOL OF

INFORMATICS & MANAGEMENT

A project report on :-
“Green Marketing”

Presented
By:-
Anoop Kumar Sharma
PGDM Sem 1st
 Objective of study

• To know about the awareness of green

marketing.
• To know the effectiveness of green
marketing product.
What is Green Marketing ?
 Introduction
• All activities designed
to generate and
facilitate any
exchanges intended to
satisfy human needs
or wants with minimal
detrimental impact on
the natural
environment.

'I'll go out for a breath of fresh air‘

 Why Green Marketing
• Social responsibilities.
• Opportunities or competitive
advantage.
• Government pressure.
• Productivity gains leverage significant.
• Higher retail sales
• High brand recognition
• Larger customer base
• Better investor relations
• Reduced risk, and future-proofing to avoid
 Social Responsibility

• Coca-Cola have • Britain based

invested in various
recycling activities and HSBC became the
modified their packaging world's first bank to
to minimize its go carbon neutral
environmental impact.
 OPPORTUNITIES OR COMPETITIVE
ADVANTAGE

• McDonald's replaced
its clam shell
packaging with waxed
paper because of
increased consumer
concern relating to
polystyrene production
and Ozone depletion.
 Government pressure

• New Delhi, Supreme

Court of India forced a
change of fuel In 2002, a
directive was issued to
completely adopt CNG in
all public transport
systems to curb pollution.
• Government made the
use of bicycle compulsory
some places in ITALY
 Profit Issue
• Lenovo wins in the
environmentally
responsible category,
with nods from 25
percent of consumers.
• Apple beats its
competitors, having
convinced 30 percent of
consumers to view it as
a socially responsible
company
 Green Products

• Chevrolet & Toyota's fuel efficient cars are a

step in the right direction
 Facts of Green Marketing
•Recently Purchased by Luxury
Consumers
•Majority are willing to pay more for green
goods
•Hydrogen car unveiled in UK
•BMW Goes Electric
•Biofuel cuts airline emissions 'by 65%
•Importance of company's environmental
practices in making consumer decisions
 Research methodology
1. Primary Data
2. Secondary Data

• In primary Data :-
Questionnaire is conducted ,I have taken 10 questions, and
survey on a sample size of 50 people.

• Secondary data :-
Internet articles
Books
Magazines
 Facts & Findings
Q.1 Have you heard of any campaign related to
green marketing?

80

70

60

50

40 Series1

30

20

10

0
Yes No
Q.2 Do you think that Green marketing activities are good at
addressing environmental issues ?

90
80
70
60
50 Series1
40 Series2
30
20
10
0
Yes No
Q.3 Do you thing green marketing activities result in better
products?

80
70
60
50
40
30
20
10
0
yes no
Q.4 Have you campagin been part of any such campagin?

60

50

40
East
30
West
20 North

10

0
yes no
Q.5 Do you thing that green marketing and advertising are
good sources of information about green product and
services ?
70

60

50

40 East
West
30
North
20

10

0
 Challenges Ahead
• Green products require renewable and
recyclable material, which is costly.
• Requires a technology, which requires huge
investment in R & D.
• Water treatment technology, which is too
costly.
• Majority of the people are not aware of
green products and their uses.
• consumers are not willing to pay a premium
for green products.
 Conclusion
• Green marketing should not neglect the
economic aspect of marketing. Marketers need
to understand the implications of green
marketing.

• Green marketing is still in its infancy and a lot

of research is to be done
on green marketing to fully
explore its potential.
 Recommendations
• Peoples should have awareness about the
green marketing.
• We should use eco friendly products.
• The companies should made recycled
products to reduce waste.
• People should take initiative in green
products and should reduce waste.
 Bibliography
• http://
sbinfocanada.about.com/od/marketing/g/gr
eenmarketing.htm

• www.greenmarketing.com/ - Cached -
Similar
Thank
You