Team Members

Chethan Krishnan
Srudeep K.U
Shinaj E.K
Rajeesh .N
Haris Hameed Ali
Shamna .K
Sreepriya T.P
Abhaya .P
 mpany Pr
e

The Mavericks International Private Limited is an

international manufacturer of Digital Watches since 2001. The Group is active
in practically of all watch industry. The customer is the focus of all activities of
the company. The Group's customer oriented approach is supported by the
extensive range of products - both in types and sizes - that it handles and the
comprehensive service package it offers.

Mavericks has built up a wealth of knowledge and

expertise in products and their applications, markets, suppliers and
distribution. Mavericks technology is helping to bring the convenience of
internet to people in the world around the globe. Under the slogan "The
Miracles of Science" we remain committed to unrelenting innovation and
development of new products and processes, including normal as well as
innovated watch is undertaken with a goal of improving our products and
services.
4rganat n

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Unt N : 216, 2nd F r, Deta B  , Sgma S
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Ramag ndanaa , Vartr R ad , 4pp. Vrtr Lae, Banga re, Karnataa
P : 080 - 41694213w, 080 ʹ 41769943 , Fax : 080 41694214
Webste K ïïï.maversp. m

Man
atrng Unt
#2 , M.S.R Indstra Estate , G a Extens n P.4 ,Banga re 560 054 ,
Karnataa , P : 080 - 41562433 , 080 - 41578876 , Fax : 080 - 41323455
Mss n & Vs n

Mss n

To be Six-Sigma company with the largest outreach worldwide,

recognized as a unique source for components loved by our clients and staff
and showered with accolades globally.

Vs n

To achieve global dominance in the field of watch manufacturers,

providing customer satisfaction with unique, cost effective solutions , just-in-
time.
Management
4ur Company has a partnership business structure and our
partners are the owners. We have 8 partners Chethan Krishnan, Shamna .K,
Shinaj E.K, Sreepriya T. P, Srudeep K. U, Rajeesh.N , Harris Hameedali and
Abhaya .P. All the partners have equal 4wnership.The product we are
offering is a multipurpose digital watch ͞SHARCS͟which has a ͞Internet
Modem͟ that will avail internet connection and a Medical Diagnoser
attached to it.
Strtre
4rganat n
B ard
Dret rs

Î Mavericks Board of Directors consists of eight distinguished members

with a great breadth of technology, businesses and management
experience. Under the leadership of Chairman Chethan Krishnan,
Mavericks Board of Directors takes a serious and forthright approach
to its duties and is a serious, competent and independent Board.

Î Board of director͛s primary duty is to supervise. The board should

supervise the Company'sK compliance with relevant laws and
regulations; financial transparency; timely disclose of material
information, and maintaining of highest integrity within the company
2dt  mmttee

The Audit Committee assists the Board in carrying out its financial oversight
responsibilities and other duties as set forth in the Company Act, the
Securities and Exchange Act, and other applicable laws and regulations.

 mpensat n  mmttee

The Compensation Committee assists the Board in discharging its

responsibilities related to Mavericks͛s compensation and benefits policies,
plans and programs, and in the evaluation and compensation of the company
executives.
Bsness
Î Mavericks International is a top consumer electronics company that
produces ͞Sharcs͟ watches.

Î We want to focus on their timepieces or watches. Sharcs watches may not

be as flashy as designer watches from Tag Heuer or Gucci, but they are
durable, work fine, and are stylish in other fields besides fashion.

Î The Current collection of Sharcs watches includes their Internet Modem,

Medical Diagnoser, Databank, World time, Temperature, Sports
Timer.Sharcs makes watches for formal occasions, sporting and outdoor
lifestyles, and calculator and scheduling watches for the efficient business
minded individual and for the men suffering from metabolic disorders.

Î The New Sharcs series from Mavericks prove that they are willing to be
innovative with designs and create stylish timepieces for the younger
generation that otherwise may not be wearing a watch.
Î We have selected our plant location at Bangalore since it is one of the
best Metro which a newly introduced product can diffuse into the
market.

Î And there are more 200 outlets for Sharcs watches all over India in the
main cities like Delhi, Mumbai,Kolkatta,Hyderabad etc and also moving
the brand to the Middle East like Dubai, Sharjah, Abu Dhabi etc.
Pr dt Pr
e

Î The first Mavericks͛s watch was produced in December 22nd 2010 by the
Mavericks International Pvt. Ltd.

Î The in house designer behind the concept was Harshwardhan and the very
first model that they produced was known as the X5-90.

Î The concept behind the Sharcs range was to produce a digital watch that was
very hard wearing and resistant to strong vibrations and hard knocks, they
were initially marketed to businessmen and those who favoured outdoor
pursuits such as mountaineering and winter sports, the vast majority of the
first watches produced all featured stopwatches, lights, and water resistance
to ensure they met the demands of modern day athletes.

Î The durability of Sharcs is rated so highly that both Indian special forces use
the watches in the field.
Î In 2010 december 25th Mavericks is planning to introduce a new
Innovative product to Indian market.

Î The product has many unique qualities which are not yet introduced
by any other companies.

Î 4ur new Product looks like an electronic watch but it includes an

O
 O
 
 
which can be linked with the server of any
internet service providers and thus it can provide broad band
Internet facility within 50 square meters.

Î Then the other main highlight of our product is a    

which has a very vast variety of features.

Î he watch will detect and shows the current body temperature, blood
pressure, blood sugar, pulse rate and it has an artificial intelligence to
warn about the health problems which you may going to face.

Î It also has all the facilities of an electronic watch.

Bsness M de
Ten  gy

Î Digital Watch Working

Î Power Components

Î Producing the Numbers

Î Battery

Î Crystal 4scillator

Î Display
Usb M dem

Aou may have heard about mobile broadband as it is currently one

of the flagship products that has allowed mobile phone networks to grab
a piece of the broadband internet pie and its technology has made it
possible to have a truly portable internet connection that is the solution
to many of the problems with land line broadband.
Sars ʹ ͞Imagnat n at W r ͟

Î Mavericks made the innovation a bit more portable than a USB dongle
Internet with the Sharcs Watches.

Î The Internet Dongle requires a space for storing them in a pocket or Bag,
but in the case of Sharcs watches it doesn͛t need a bag to carry , but just
wear it. ͞

Î ͞Imagination at work ͟ tagline of Sharcs makes the company to diffuse

such a product in the market with ease. The modem which needs a sim to
connect the network is beneath the watch.

Î Aou need to just insert the sim and start browsing through your Mobile ,
Laptop , Desktop etc.
Meda Dagn ser

The Medical Diagnoser which is introducing first time in the digital watch
helps the people to know about their Metabolic solutions like Blood Pressure,
Cholesterol , Sugar etc. in the watch itself. So that they can take precautions on
their health or go for consultation to the Doctors. The Steel beneath the watch
which touches the body has a sensor to sense the body͛s metabolic͛s and thus
provide the results.
Resear & Deve pment

Î Mavericks is striving to realize a truly mobile society by developing micro fuel

cells that can produce electrical energy from methanol.

Î Global research in this field is highly competitive. Mavericks has developed

and recommended the Reformed Methanol Fuel Cell System, a technology
that combines the high power output and environmental friendliness
required for the mobile devices of the future.

Î The mechanism behind this technology has been known for many years, but
before Mavericks, most scientists have never thought it to be viable.
Lene & Permts

Î Dgta Rgts Management

Digital Rights Management is a generic term for access control

technologies that can be used by hardware manufacturers, publishers,
copyright holders and individuals to limit the usage of digital content and
devices.

It is used to describe any technology that inhibits uses of digital content

not desired.

The term does not generally refer to other forms of copy protection which
can be circumvented without modifying the file or device, such as serial
numbers or key files.

It can also refer to restrictions associated with specific instances of digital

works or devices. Digital rights management is used by companies such as
Son , Amazon , Apple Inc. , Microsoft, A4L and the BBC.
Fnane

Î The Mavericks Group is developing and vigorously promoting a strategy of

focusing on high-value-added and differentiated products in its watch
manufacturing business.

Î The company is focusing on ensuring stable profits and improving capital

efficiency.

Î We expect a total budget of 50 crore.The money shall be used for research

and development of the new project, marketing activities, salary for
employees and add campaigns. We are going for a bank loan.

Î A loan makes sense in order to face the increased tax base. As we are an
already established company, we are into merchandising, manufacturing and
service.
Î The Watch business will continue to pursue profitable growth through
investment in brands, sensible expansion of retail net work, making Sharcs
a premium brand, product innovation and new product collections and
other initiatives in Manufacturing and Sourcing.

Î The watch business will also continue to drive profitable growth in existing
Asian markets, focus on marketing investments in UAE.
Fnana Statement
N . Partars Rs( n r res)

1. Technology 500000000

2. Robotics 500000000

3. Employees 100000000

4. New 4utlets 700000000

5. Distribution 400000000

6. CSR 100000000

7. Advertisement 200000000

8. Machines 100000000

9. Promotion 300000000

10. Incentives 100000000

Total 300000000
Oman Res res

Î At Mavericks we have built relationships and forged lasting bonds with our
customers, employees, shareholders, network of business associates, and
suppliers.

Î With our latest designs, we created a desire in the minds of our customers and
offered them for the life ahead. ͚Customer First͛ - an initiative driven by the
company is an embodiment of the customer-focused culture that we imbibed
from the very beginning.

Î Manpower management is an integral part of the process of the management

of a business.

Î Personnel managers or human resource managers interpret the progressive

needs of the organisation and direct individual potential towards a common
goal.
The specific objectives of personnel management areK-

To build and maintain cordial relations between people working at

different levels of the organisation.

To ensure effective utilisation of the available human resources.

To provide fair working conditions, wages and amenities to the

employees.

To achieve the development of each individual employee to his/her

fullest potential.
Emp yees

Î Presently Sharcs Manufacturing unit have 117 Employees.

Î With this process almost fully automated the company͛s volume in

an 8 hour shift has doubled from the original 750 pieces being
processed per shift to now 1500 pieces processed per shift.

Î ͞With doubling our production and freeing up a total of 4

employees to work on other projects I would say that through this
project we anticipate a return on investment of less than 12
months.
Lab r Maret

Recruitment Strategy

Î Advertisement
Î Employment Exchanges
Î Educational Institutions
Î Direct Recruitment
Î Labour Contractors

Selection Strategy

Î Preliminary Interview
Î Application Blank
Î Employment Tests
Î Employment Interview
Î Physical/Medical Examination
Î Appointment Letter
Î Placement

Training & Development

Maretng
Î Mavericks International Pvt. Ltd. is a dominant player in the Indian branded
watch industry.

Î The company has a presence in most segments of the watch market.

Î The various brands/sub-brands of Mavericks watch division provides a detail

description about the marketing and communication strategies followed by
the company.

Î This made the company's decision to use celebrities to market its products.

Î It gives an account of the evolving market dynamics in the branded watch

market in India and Mavericks efforts to sustain its market share.
Î It also discusses the challenges that the company may face in the future.

Î There has been a perceptible shift in consumer attitudes, which has tilted
towards established brands.

Î More and more people are actually willing to buy branded timepieces at a
premium to flaunt them.

Î Today, watches are all about style and statement.

Î The association with A.R Rahman was mainly due to the brand values that both
Mavericks and the actor are associated with.

Î We are both known for our commitment and obsession towards perfection,
quality, innovativeness, setting new trends and our market leadership.
Maretng Strateges

Î There is a perfect fit between A.R Rahman and Sharcs , their stature,
timelessness, and the love and trust they both share with the people, both
nationally and internationally, makes this an ideal partnership. Moreover he
has an universal appeal that extends to everyone, across age groups, just as
our watches do.

Î The company decided to use A.R Rahman in brand and product

communication on television and in the print and outdoor media.

Î These watches were positioned as 'cool watches͛ from Mavericks and as the
youth face of the Sharcs brand.

Î Penetrate awareness of target audience by using an integrated marketing

strategy.

Î Although ͞Facebook marketing ͟ and ͞ Twitter marketing ͟ can be effective

tools for attracting customers, building brand recognition, and staying in
touch with clients.
Î A Marketing strategy combines product development, promotion,
distribution, pricing, relationship management and other elements; identifies
the firm's marketing goals, and explains how they will be achieved, ideally
within a stated timeframe.

Î Marketing strategy determines the choice of target market segments,

positioning, marketing mix, and allocation of resources.

Î It is most effective when it is an integral component of overall firm strategy,

defining how the organization will successfully engage customers, prospects,
and competitors in the market arena.
Target maret

The Mavericks industry basically deals in three segments for its watches. They
were as follow

Og In me/Ete  nsmers

In this segment mainly the consumer who buys a Digital watch as a fashion
accessory.

Mdde Gr p

In this segment mainly consumers like some fashion in their watches. These
consumers would not purchase a watch without comparing various offers in the
market.

L ïer Gr p

This Segment mainly consist of lower income consumers who want watch mainly
as the time keeping device and purchase on the basis of price.
Prng

Mavericks͛s primary pricing objective is to kill Competition. Being an Indian

manufacture and infusing the advantages of the Indian market with the dynamics of the
western market the company has carved itself a place difficult to achieve by foreign
players. The price of a Sharcs watch is starting from ´ 2699/- and there are various other
models which depends upon the specifications and features.

The main objective of pricing strategies are

Î Survival

Î Market Share

Î Market Skimming

Î Product Quality
2dvertsng

Î Mavericks mainly focuses on creative advertisement which attracts the

whole customer.

Î Mavericks believes in making its ads clean, well made, touch on

emotional chord. As the company is using celebrities or superstars that
is A.R Rahman for the Sharcs watches.

Î Promotion on 4ccasionK Mavericks is one of the company which

formally believes in the policy of promotion the product based on the
occasions.
 re  mpeteny

Mavericks core competency is on many fronts with Quality being the top
runner in the list. In the Higher priced segments Mavericks is famous for
pioneering innovations with innovations being in the field of Technology,
Style, Uniqueness, and having a market for every one to.

Î Brand Positioning

Î Customer Service Improvement

Î Prompt response

Î Dependable technology

Î Reasonable fees that satisfy customers

Insrane

Î Protection

Î Diffusion of Risks

Î Credit standing

Î Continuity and certainty of business

Î Better utilisation of the capital of the firms

Rs Management

Î Insurance is an important service that our advisers can offer you, thereby
ensuring that your financial and lifestyle security is not undermined by
inadequate insurance to cater for emergencies.

Î A good risk management plan, created by the right level of insurances,

will ensure that you underpin your lifestyle and investment strategy in
the event of the unforeseen.
4perat ns

Î Manufacturing

Î Marketing

Î Human resources management

Î Information technology services

Î Research & Development

Î Distribution

Î Export & Import

Î Promotion
Envr nment P y

Î Maintain an awareness of the effects that business activities have on the

environment, establish environmental goals and targets, and conduct
regular reviews of them, and work continually towards the betterment and
improvement of the environmental management system.

Î 4bserve environmental laws, regulations, and other requirements, while

striving to improve environmental protection by establishing our own
standards.

Î Conduct regular third-party audits and internal inspections, review our

environmental management system, and strive to maintain environmental
management.

Î Make our environmental policy open to the general public.

 mpett rs
Î Hmt , Rado, Casio , Seiko , Esprit , Citizen, Swatch , Cartier Giordano,
Maxima Quartz , Westar

Î D-Link , Linksys who are the manufacturers of Modem are also the main
Competitors of Mavericks.

Î The guarantee, the Research and development, value for money, new
innovative designs, wide dealer network, discounts and offers is some
of the things which means a lot a price sensitive market.
 rp rate S a Resp nsbty
Mavericks Corporate Social Responsibility is some what
different from other organizations. We have certain rules and regulations to
follow the process.

Î Committee comprises the President who acts as chairman, directors and

corporate auditors, and it is undertaking various Company-wide projects.

Î All employees are required to observe the guidelines and to ensure that
they put principles of the Charter into practice in the course of day-to-day
operations..

Î The staff also reports on CSR efforts that are underway, and provide their
impressions and feedback.
Exetve Smmary

Mavericks International Pvt. Ltd. Introduces a new highly

innovative watch name ͞ SHARCS ͟ which has a modem that helps you to
access to the internet from anywhere in the world. This product is build up as
a result of a one years of Research. The Unique Selling Preposition (USP) of
our product is , SHARCS is the only watch which has a ͞Internet Modem͟
which is nowadays an essential equipment for the current world. The watch
will have a small modem and a receiver which facilitates your connection to
the 3G networks that allow access to the internet at broadband speeds.And
the main highlight in this watch is it has a Medical Diagnoser which can help
the person to know about basic metabolic scale. And contains all the features
which a normal Digital Watch like World time, Phonebook etc.
Bend te Sreen
Mavers