Escolar Documentos
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Process
SIMC Sem II
07.1.11
ICEDIP – Six steps to the big idea
I – Inspiration
C- Clarification
E – Evaluation
D – Distillation
I – Incubation
P- Perspiration
many ideas
Clarification: In which you focus on your goals
learn from it
Distillation: In which you decide which of your
ideas to work on
Incubation: In which you leave the work alone
• Clarification is necessary
…So you don’t lose sight of the larger picture
…So you know how the details fit the bigger picture
workable
Typical questions you ask when you
‘clarify’
• Closed Clarification
“ How can I package this product?”
contracts”
• Open Clarification
“I like this shape, what could I do with it?”
character?”
“How could I improve the efficiency of my
business?”
To get to the real need
You need to get to the real
reason
• Stepping down
• Stepping up
• Stepping sideways (Lateral thinking)
Stepping DOWN
• Define plan/task/action
YOUR OBJECTIVE’
Stepping DOWN
Stepping UP
Stepping up and down, together. Eg: 2
WHY?
WHY?
SO?
So modernise them
Stepping up and down, together. Eg: 3
I need to reduce waiting time for lifts
WHY?
WHY?
WHY?
SO?
Stepping up and down, together.
The thought-action continuum.
Thought
Objective
Action
Stepping sideways (Lateral thinking)
•
• Unless I….
• Either or….
• No, that’s not true!
Stepping sideways (Lateral thinking)
Either
……………………………………………………………………
…………………
• OR reduce the number of people using them
• OR encourage alternative ways for people to get
together
• OR put people who communicate with each other
a lot on the same floor
Clarification tools
•
Clarification Tool # 2 – Walking the dog
in the bath
or when walking the dog or even while cooking
Clarification Tool # 3 – Tolerating
ambiguity
Clarification Tool # 4 – Research
• Actual research
• Do you have all the information you need
• Are you getting unbiased information
• Have you listened carefully?
• Have you talked to the people who will implement
your ideas
Clarification Tool # 5 – Analysis
Clarification Tool # 6 – Brief
central word
Mind Maps: