GROUP PRESENTATION

BUSINESS COMMUNICATION-I (BMT118)

GROUP-8

MALAVIYA NATIONAL INSTITUTE OF TECHNOLOGY

JAIPUR

Department of Management Studies - 1st Semester

PRESENTED BY:
Amit Roy
Garima Sharma
Aditya Ranjan
Sonika Shrivastava SUBMITTED TO:
Ayushi Kumari Dr. RITIKA MAHAJAN
Gaurav Arya ASSISTANT PROFESSOR
DMS, MNIT JAIPUR
 01 AIDA INTRODUCTION

02 ATTENTION

03 INTEREST
CONTENT
04 DESIRE

05 ACTION

06 AIDA APPLICATION
 01

AIDA
INTRODUCTION
 AIDA INTRODUCTION

 The design and development of advertising follows the AIDA formula.

The effectiveness of advertising depends upon to what extent the
advertising message is received and accepted by the target audience.

 American advertising and sales pioneer, Elias St. Elmo Lewis, is largely
credited for developing the AIDA model.

 Research has identified that an advertisement to be effective has to

 (i)Attract Attention
 (ii)Secure Interest
 (iii)Build Desire for the product and finally
 (iv)Obtain Action.
02
ATTENTION
A- ATTENTION • Creating brand awareness or affilliation with your product or service.
• Grab People's attention. It is a type of “eyecatcher.”

personality
Powerfull Grapic
• Photos • Brand Ambassador
• word
• Sound and Videos

Unique & Discounts

• Sepcial Offer
• Unique Benefits

Personlized Messaging
Solving Problem
• Direct Mail
• Campaign Ads. • Identify the issues
• Outdoor Ads. • Everyone's Interests
03
INTEREST
 • The businesses/brands must work on increasing the interest level of the consumers towards
INTEREST
their product/service.

• The goal of the INTEREST stage is to move the customer’s mindset from “I know about it” to
“I like it”.

• Storytelling
• Telling a joke
• A funny riddle
SPARK CURIOSITY • A clever riddle
• An enticing hit
• Special Offer
• Ungency

• Videos & Article

• Pamplets
• Customer Rating
• Advantages & Benefits GAIN INTEREST
• Keep them Engage
• Promise of Reward or
Satisfaction
04
DESIRE
 • The Customers receive information about why they should by the
D - DESIRE
product or serrvice. “Trigger Want or Need”

CONVINCE
NEED GENERATION
• Evidence
• Talk about the Problem

• Testimonials
• Use FOMO (Fear Of Missing
Out)
• Facts and Figures
• Increase Curiosity

• Rational or Emotional

PRODUCT MAPPING SHOW AGAIN & AGAIN

• Communicating Unique • Motion Graphics
Benefits

• Product & Service USPs

(Unique Selling Proposition)
BYJU'S Classes _
Shahrukh Khan New
05
ACTION
 • Encourages consumers to initiate action and purchase the product/service
A - ACTION
• ACTION stage is to move the customer’s mindset from “I want it” to “I am
buying it”

ADVERTISEMENT - CALL TO SUBSCRIPTION

ACTION • Free Demo or 15 days trial
Period
• End with a statement
• Encourage an immediate 1 4 • 15 days Return Policy
• Referrals Disconect
response

CREATE URGENCY
2 3
• Limite Offer
FROM WANTING TO BUYING
• Set a Deadline
• Use Numer “Just 3 more in • Create Demand
Stock” • Endorsements
• Keep the Pressure On • Order/Purchase (“Buy”,”Shop”
or “Order”)
 06

AIDA
APPLICATION
AIDA Model for Netflix The process which Netflix do to attract Indian Customers are: AIDA

STAGE 1: Creating Attention

Netflix uses some common advertising mediums:-

• Print advertisements
• Youtube Advertisements
• Display Advertisements (Adwords)
• Partnerships with service providers like Airtel
• It advertises about some really famous shows like Narcos and Sacred Games
AIDA Model for Netflix The process which Netflix do to attract Indian Customers are: AIDA

STAGE 2: Generating Interest

Once the users are aware and visit the Netflix’s landing pages, they are offered a one-month free trial to explore
experience all the shows and features on Netflix.
 AIDA Model for Netflix The process which Netflix do to attract Indian Customers are: AIDA

STAGE 2: Securing Desire Additional features create the desire to purchase the subscription plans:-

Netflix Exclusive movies,

shows, and documentaries. Personalized recommendations.

Watching Dolby Vision content

Watching Ultra HD 4K content. SECURING
DESIRE
Multiple profiles under one Continue watching
account.

Download and watch offline Support for low-speed

option. internet devices, etc.
AIDA Model for Netflix The process which Netflix do to attract Indian Customers are: AIDA

STAGE 4: Enabling Action

Once the user is hooked to the offering, Netflix converts him into a real customer who pays.
CONCLUSION

• AIDA - Attention, Interest, Desire and Atteaction - as a concept has been used by advertisers ad marketers for
decades.

• Follow in the footstps of brand like Netflix, Coca Cola, Byjus and Jio etc.

• A relatively large number of potential purchasers become aware of a product or brand, then a smaller subset
becomes interested, with only a relatively small proportion moving through to the actual purchase. This effect is
also known as a “customer funnel”, “marketing funnel”, or “sales funnel”.

• Therefore, the AIDA model describes that AWARENESS leads to INTEREST, which leads to DESIRE, and finally,
ACTION. Moving from step to step, the total number of prospects diminishes. This phenomenon is sometimes
described as an “AIDA Model”.
THANK YOU
ANY QUESTIONS