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Technology
Prof.V.Seshadri
SVKM’s NMIMS
“Colaba RMD goes hi-tech for
an accurate forecast” - TOI Jan
23rd . 2011
• The Colaba regional metrological
department (RMD) has embraced
advanced technology to give
Mumbaikars the latest weather
updates.
• Doppler Radar
• Digital Synergie system
• Manual, numerical, digital, satellite,
sensor input sources
• Collation of the coded data onto a
server, decoding, integration and
analysis is done by the computer
based new digital synergie system
V.Seshadri MOT Ref 1 Ch 1& 2 2
Technology behind new
products
– TOI Jan 23rd . 2011
Product Technology Purpose
Smart Cane Echolocation; Li ion Guide blind persons
Ultrasonic Haptic battery; AD conversion;
Echolocation; AD Mine workers; Fire
Helmet transducer;
conversion; IC; Silion
transducer; fighters, Blindsuffering
people
Bionic Eye sensor device Video
chip signal processing, Enables those
IC; Silion chip
Ophthalmology, from Retintis
microprocessor, sensors pigmentosa to see
Voice Prosthesis
• It is a one way valve that directs air
from the lungs into the mouth
during expiration
• It consists of a membrane, a coating
of anti microbial agents such as
Silver Oxide.
• Patient who is unable to speak due to
throat cancer can now do so thanks
to the new device.
V.Seshadri MOT Ref 1 Ch 1& 2 5
Technology
• the practical application of science to
commerce or industry
• the discipline dealing with the art or
science of applying scientific
knowledge to practical problems
• Refers to the theoretical and practical
knowledge, skills and artifacts that
can be used to develop products,
process and services as well as
production and delivery systems
• V.Seshadri MOT Ref 1 Ch 1& 2 6
Technology –contd.
• Technology can be defined as all the
knowledge, products, processes,
tools, methods and systems
employed in the creation of goods
or in providing services.
• Technology can be embodied in
people, materials, cognitive and
physical processes, plant,
equipment and tools
• Criteria for success of a technology is
technical rather than commercial.
V.Seshadri MOT Ref 1 Ch 1& 2 7
Technology -contd
• Technologies are the outcome of
development activities undertaken
to put inventions and discoveries to
practical use.
• The invention of the transistor(1947),
I.C. (1959) and Microprocessor
( 1971) gave rise to successive
generations of new technologies in
the semiconductor industry that in
turn led new applications in the
telecom , computing and
automation areas.
V.Seshadri MOT Ref 1 Ch 1& 2 8
MOT 1/2
1.It is an inter-disciplinary field that integrates
Science, Engineering and Management
knowledge and practice.
2.Focus is on technology as a primary factor
in wealth creation – encompassing
knowledge, intellectual capital, effective
exploitation of resources, preservation of
environment, raising standard of living,
improving ‘quality of life’ apart from
generating money.
3.Managing technology implies managing the
systems that enable the creation,
acquisition and exploitation of
technology
V.Seshadri MOT Ref 1 Ch 1& 2 9
MOT – 2/2
4. Research, Inventions and
development are essential
components of MOT
5. Technology generates wealth when
it is commercialized or used to
achieve a desired strategic or
operational objective for an
organization.
fourth component.
Zeleny (1986)
•
V.Seshadri MOT Ref 1 Ch 1& 2 13
Technology vs Business
• The pool of knowledge available to
Society is a major source for creating
business enterprises.
• Technology shows the way how goods
and services can be produced.
• The technologies that exist in a
business are the technological assets
of that business. They constitute the
collective knowledge and technical
capabilities of that business
enterprise and includes it’s people,
equipments, systems, tools etc.
V.Seshadri MOT Ref 1 Ch 1& 2 14
Critical factors in MOT
• The most critical factor in technology
is human creativity
• The creation of technology;
developing new
products/processes/services with
this technology and successfully
deploying. marketing them calls for
great creativity along with the
system to exploit it and the needed
investment/resources.
MOT - Prof.V.Seshadri Ref 1 Ch 3 15
Technology – Price Relationship
P
R
I
C
E
TECHNOLOGY GAP
MOT - Prof.V.Seshadri Ref 1 Ch 3 17
Technology gap –Price
relationship
Own
Own Knowledge
Knowledge
Time or Diffusion
MOT - Prof.V.Seshadri Ref 1 Ch 3 18
Example: Netscape
• Netscape Ltd. is a software company
heavily involved in developing
internet browsers, navigators,
server software and applications. It
was started by technocrats and is
listed on NASDAQ stock exchange.
It’s assets are in software and
internet based technologies and
very little capital and other physical
assets or holdings. It is a classic
example of a successful technology
V.Seshadri MOT Ref 1 Ch 1& 2 19
Levels of technology activities
in a firm
1.Cognitive knowledge or
know-what
2.Advanced skill or know-how
3.System understanding or
know-why
4.Self motivated creativity or
care-why
V.Seshadri MOT Ref 1 Ch 1& 2 20
Classification of Technology
1.New Technology (laser for eye
surgery)
2.Emerging Technology
( superconductivity, genetic
engineering,)
3.High Technology (cloud computing,
stem cell technology)
4.Low Technology/Medium Technology
5.Appropriate Technology
6.Codified vs Tacit Technology
V.Seshadri MOT Ref 1 Ch 1& 2 21
High Technology company
• It employs highly educated people.
Professionals, PhDs
• Rapid change in technology
compared to competitors
• Competes with technological
innovations
• Has high levels of R&D expenditures
• Has the potential to use technology
for rapid growth
V.Seshadri MOT Ref 1 Ch 1& 2 22
Low Technology Company
• Employ people with relatively low
level of education/skill. Emphasis is
on experience.
• Use manual or semi-automatic
operations
• Have low levels of research
expenditure (below industry
standards)
• Technology base used is stable with
little change
V.Seshadri MOT Ref 1 Ch 1& 2 23
Codified vs Tacit
• Codified: Know-how information is
well documented and clearly
explained.
• Tacit: It involves the Know-why part
which is, quite often, not explained
or documented. It is harder, more
difficult and time consuming to
transfer tacit knowledge.
Knowledge of both codified and tacit
Technological Capabilities
Competitive Enterprises
Sustainable economic growth