Introduction
Apple
A prominent hardware and
software company best known
for its series of personal
computers, the iPod and its
innovative marketing strategies
for its products. Apple's
software includes the macOS
and iOS operating systems.
(integrates its gadgets with iOS)
Google
• The Google platform offers
a range of services that are
more apt and suited for
professional purposes +
video streaming +
Entertainment apps
Facebook Amazon
• Facebook -Social media • The Amazon platform is
applications competing with all the
platform(Instagram etc) platforms with its huge
• Social engagement, range of product offerings
Facebook Exchange and is pushing the re-
Network, and rumored established boundaries as
smartphone capability far as it possibly can
• Online retailing, Amazon
Web Services, advertising
and marketing for suppliers,
and rumored smartphones
in the near future
Contested Boundaries

 Online retailing:
Apple iTunes and Google Play challenge Amazon over retailing of digital content. Up to now
Amazon has continued to dominate the e-retailing industry. They comprised a massive $31
billion in retail revenue in 2013, totally close to a fifth of the entire revenue sums from the top
100 U.S. online retailers.
 Interface Devices:
Apple and Google fight to run the smartphone industry and interface platform. Google with its
Android technology and Apple with its iOS are the two most prominent players in the industry.
Apple continues to set the standard for companies around the world, being that it is the United
States most valuable publicly traded company. In 2012, Google’s android was the most favored
operating system internationally.
Cont.

 Social Engagement
Social networking accounts for a quarter of all the time spend online, double online games, and double email. The giant
in this industry is Facebook. Facebook as of 2012 is not worth half of what the three other e-commerce giants are worth
but has more exposure and time spent on their site than any other major player. As of 2011, Facebook accounts for 17%
of all the hours spent online with Google trailing behind closest at 11%. Google tried to compete with its own attempt at
a social media platform called Google+. Marginally successful, it still has yet to have the impact and exposure that
Facebook took off with.
 Online Advertising
Google and Facebook compete for dominance in the online advertising sector. The 173,000,000 visitors that Google
accumulates monthly is superior To the 153,000,000 visitors Facebook see every month, although the average time
users spend on Facebook per month (6.5hrs) is considerably higher Than Google (1.5hrs). With more eyeballs glued to
the blue and white pages of Facebook it baffled many analysts why they were slower to attract online advertisers.
Whereas their competitor Google takes away $12billion of the $16billion for U.S. paid search market revenue, totally
close To 75%.