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1)Use the ƠYouơ Attitude

2)Emphasize the Positive Aspect

3)Establish your Credibility

4)Be Polite and Cordial

5)Use Bias-
Bias-Free Language

6)Project the Companyƞ Image.

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6 ?rganize your Message

Every business Communicator face the

challenge of composing messages as per
the need of their audience.

Hence successful communicators rely on

good organization to make their messages
meaningful.
     
  
6 In the US and Canada, good organization
generally means creating a linear message
that proceeds point by point.

6 In the absence of an organized form of

message, the audience often get
frustrated, by reading an unorganized
message.
 
  
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6 paking too much time and space to get to
the point.

6 Including irrelevant material.

6 Getting ideas mixed up.

6 Leaving out necessary information.

    
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6 Good organization helps your audience
understand your message.

6 Good organization helps your audience accept

your message.

6 Good organization saves your audience style.

6 It gives you mental satisfaction.

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6 ÷efining the main idea of the message by making a
specific statement about the topic
6 Limiting the scope of the message by adjusting the
space and detail you allocate to major points
6 Grouping the points by constructing an outline to
visualize the relationship between the ideas and the
supporting material.
6 Choosing either a direct or an indirect approach by
anticipating the audienceƞs reaction to the message
(positive, neutral, or negative)
6 By matching the approach to message length (short or
long) and message type (routine, good-
good-news, and
goodwill; bad-
bad-news; or persuasive).
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6 Select the best words

6 Make sure, they are correct, by checking grammar and

usage guides.

6 Make sure, the words you select are effective by

knowing how to use functional and content words.
6 Choose words that have fewer connotations and no
negative connotations.

6 Blend abstract words with concrete words.

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6 arrow the words from general to specific

6 Select words that communicate clearly,

specifically, and dynamically.

6 Choose words that are strong and familiar

6 Avoid phrases and use jargon only when your

audience will understand it.
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6 Paragraph can be developed by illustration (giving
examples).

6 By comparison and contrast (pointing out similarities or

differences).

6 By focussing on cause and effect(giving reasons).

6 By classification (discussing categories)

6 By focusing on the solution to a problem (stating a

problem and showing how to solve it).
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6 Meep them short(100 words or fewer).

6 When you break them up by headings

(which highlight and summarize the
material covered).

6 It must occasionally contain questions(

which engage reader interest).