SMT.

KAMALA MEHTA COLLEGE OF

COMMERCE & MANAGEMENT
PROJET REPORT ON
KINGFISHER AIRLINES

SUBMITTED BY (F.Y.B.M.S)
JAI THAKUR
PREETI
REENA VERGHESE
NIKUNJ AGARWAL
SAHIL
MARYAPPA HARIDAS
AKASH
 CERTIFICATE OF MERIT
This is to certify that Roll no.13, 36 to 42 has
successfully completed project on KINGFISHER
AIRLINES .

CO-ORDINATOR PROJECT GUIDE PRINCIPAL

 DECLERATION

We the student of F.Y.B.M.S. of SMT KAMALA

MEHTA COLLEGE OF COMMERCE AND
MANAGEMENT here by submit our project on
KINGFISHER AIRLINES.
We also declare that this project which has
been the partial fulfilment of the requirement
for the degree of BMS of the Mumbai University
has been the result of our efforts
 ACKNOWLEDGEMENT

We have sincerely done the project allotted to us . We

would like to thank professor MUKESH KANOJIA . The
co- ordinator for this valuable suggestion and
guidance . I also would like to thank BRIAN the
student of T.Y.B.M.S. without the help of this person
the project would not be possible.
It gives me immense pleaure to present this project
B.M.S and would like to share the credit with the
team members for this valuable tips in the completion
of this project and understanding this concept.
' The airline started operations on 9
May 2005, following the lease of
four Airbus A320-200 aircraft. As
of July 2007, Kingfisher started
operating domestic routes. It has
announced plans to start flights to
the USA with Airbus A340-500 and
Airbus A380-800 aircraft. The
airline is owned by the United
Breweries Group. In October 2007,
the airline announced Deepika
Padukone as its brand ambassador.
In September 2008, Kingfisher
announced its plans to raise US$
400 million through equity.
 M



 
 

 


 
 
 


  
 

 



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-
6


The most successful Zeppelin was the Graf
Zeppelin. It flew over one million miles,
including an around-the-world flight in August
1929. However, the dominance of the
Zeppelins over the airplanes of the that period,
which had a range of only a few hundred miles,
was diminishing as airplane design advanced.
The "Golden Age" of the airships ended on
June 6, 1937 when the Hindenburg caught fire
killing 36 people. Although there have been
periodic initiatives to revive their use, airships
have seen only niche application since that
time.
Great progress was made in the field of
aviation during the 1920s and 1930s, such as
Charles Lindbergh's transatlantic flight in 1927,
and Charles Kingsford Smith's transpacific flight
the following year. One of the most successful
designs of this period was the Douglas DC-3 FIRST FLIGHT BY WRIGHT BROTHERS
which became the first airliner that was
profitable carrying passengers exclusively, 17TH DECEMBER 1903
starting the modern era of passenger airline
service. By the beginning of World War II, many
towns and cities had built airports, and there
were numerous qualified pilots available. The
war brought many innovations to aviation,
including the first jet aircraft and the first
liquid-fueled rockets.
' O
 (Konkani : vîjãï måällîà)
(born December 18, 1955) is an
Indian businessman and Rajya
Sabha MP. The son of industrialist
Vittal Mallya, he is the Chairman of
the united Breweries Group and
Kingfisher Airlines, which draws its
name from United Breweries
Group's flagship beer brand,
Kingfisher.
' In 2007 Mallya was ranked as the
664th richest person in the world
with a net fortune of $1.5 billion. He
receives substantial press coverage
that focuses on his lavish parties
and his yacht, the Indian Empress.
Mallya is originally from the town of Bantwal in Karnataka. He
was educated at La Martiniere Boys' College, Calcutta in
Kolkata and completed his degree from St. Xavier's College,
Calcutta under Calcutta University. Mallya is married twice.
His first wife was Sameera and they have a son together,
named Sidhartha Vijay Mallya. After separation with his first
wife he got married to Rekha and has two daughters Leana
and Tanya Mallya. Mallya has a home in Sausalito, California,
USA. The flamboyant businessman owns 26 homes
aroundthe world. other expensive assets include a
stud farm comprising over 250 horse race,200 classic
vintage cars,a castle in the united kingdom and
several yatchs and private jets
 ' a



' Mallya took over as Chairman of the
a


 ÷  a
  in 1983. Since
then, the group has grown into a multi-
national conglomerate of over sixty
companies with an annual turnover
which has increased by 439% to US$1.2
billion in 1998-1999 . The focal business
areas of the group encompass alcoholic
beverages, life sciences, engineering,
agriculture, chemicals, information
technology, aviation and leisure. He
owned McDowell Crest, which took
loans in crores of rupees from General
Public.
' In May 2007, United Breweries Group
announced the all-cash acquisition of
scotch whisky maker Whyte & Mackay
for 595 million pounds (approximately
Rs 4,819 crore).
§
  


' INTRODUCTION

' §
     is an airline based in

Bangalore, India. It operates 218 flights a day
and has a network of 38 destinations, with
regional and long-haul international services. Its
main bases are Bengaluru International Airport,
Chhatrapati Shivaji International Airport, Rajiv
Gandhi International Airport and Indira Gandhi
International Airport Kingfisher Airlines, through
one of its holding companies United Breweries
Group, has 50% stake in low-cost carrier
Kingfisher Red, formerly known as Air Deccan.

' Kingfisher is one of six airlines in the world to

have a five-star rating from Skytrax, along with
Asiana Airlines, Malaysia Airlines, Qatar Airways,
Singapore Airlines and Cathay Pacific Airways.
According to a survey held in September 2008,
Kingfisher was the most admired airline brand in
the Asia-Pacific region. In July 2008, Kingfisher's
share of Indian aviation market stood at 14.3%
while its sister carrier Air Deccan's share stood
at 13.5%.
The airline has ordered 30 new ATR 72-500 aircraft
(half to be leased), along with 3 secondhand ATR
42-500s and 3 secondhand ATR 72-500s. Deliveries
will begin in May 2005 and be spread over a five
year period with 6 to 8 aircraft delivered each year.
As of June 2005, two of the 30 aircraft have been
delivered.
On January 3, 2006, Deccan placed a further order
of 30 Airbus A320 aircraft taking their total orders
of A320s to 62, to be powered by International
Aero Engines V2500 engines
 §



7



The comfort of the Kingfisher Lounge cannot be described, it can only be   
  
          Whether its business or
family, our Wi-Fi network will make sure you͛re connected with the rest of the
world at all times. And if you have worked up an appetite, help yourself to a
delicious selection of world-class beverages and cuisines.
â
When you fly Kingfisher Airlines, you will feel the difference in every little detail.
The expansive legroom, the fully lie flat bed in Kingfisher First and the widest seat
pitch in the skies, allows you to stretch those tired muscles to the fullest. Thought
delights like touch screen seat controls, sensuous mood lighting, unique starry sky,
in-seat chargers, in-seat massagers, an exclusive amenity kit and facilities like jacket
ironing are all there to give you a feeling of sheer luxury.

Air Premiere, the premium Kingfisher Airlines entertainment show is created to

make the most of your moments on board. With a collection of the biggest
Bollywood, Hollywood and World Cinema hits, best-loved TV shows, exciting games
and videos to suit your taste, business bytes and legendary music concerts,
streaming in through Bose noise-cancellation headphones, you will experience
entertainment at its best. Alternatively, you could pick a book from the onboard
orld below with Wi-Fi connectivity, web chat and email. One thing is certain; on
board a Kingfisher Airlines flight, you will never have a dull moment
' you will always be welcomed in style.
Courteous smiles greet you as you arrive at the airport.
To make your journey relaxing we have personal valets
to assist you with your baggage  
  

      With us,
we͛ll ensure you feel like a special guest at all times.

' A warm and thoroughly professional cabin crew is on

call to anticipate your every need and take care of your
every whim. Our truly international crew, speaking 8
languages will make you feel at home with their
personalized and multi-award winning service.
 


â A fine dining experience like
no other, complete with a five
course, multi-cuisine spread,
the choicest of wines, spirits
and beverages and an
exquisite dessert menu; the
Kingfisher Experience will
delight your taste buds every
moment you spend with us.
Right from the exclusive
vegetarian silver thali service,
dedicated social area with a
professional bartender, any
time dining, chef on board
and every bite created to
your taste, we treat you like
nothing less than royalty. As if
this wasn͛t enough. Expect a
walk-in bar with a dedicated
bartender serving you the
best sips from around the
world, specially crafted soups
and desserts along with a
sumptuous meal. All taking
your in-flight dining
experience to the next level.
 §

'As India͛s most rewarding frequent flyer
programme, King Club offers members a
whole new world of personalized recognition,
attractive rewards and unique benefits. As a
King Club member, you earn King Miles each
time you fly with Kingfisher Airlines. Members
can enjoy exclusive privileges and earn King
Rewards faster when you choose services
from our select programme partners, which
include leading international airlines, credit
cards, luxury & business hotels, car rental
agencies and lifestyle brands.
 $89 M (29(2:: ':
Mallya entered politics in 2000 and replaced
Subramanian Swamy as the president of the Janata
Party, a breakaway faction of the original Janata Dal
party. His party contested almost all of the 224 seats
during the Karnataka State legislative election. He
campaigned vigorously through the media, but his
party failed to make any impact and did not win a
single seat. Following the party's failure in the
elections, it has been largely ignored by the media.
Kingfisher Red's phenomenal growth
spurred the entry of more than half
a dozen low-cost air carriers in India.
The airline faces stiff competition
from SpiceJet, Indigo and GoAir. The
growth of these low-cost air carriers
has also forced mainstream Indian
 Õ Õ

â"NDTV Profit Business Leadership Award for Aviation" - awarded to Kingfisher Airlines by NDTV.
â"Brand Leadership Award" - in the service and hospitality segment against several acclaimed
hotels, leading banks and other airlines.
âEconomic Times Avaya Award 2006 for Excellence in ͞Customer Responsiveness͟ - The
prestigious Award is Presented by the highly acclaimed Business Daily, Economic Times.
â"India's No. 1 Airline in customer satisfaction" - Business World
âRated amongst India͛s 25 Innovative Companies - Survey conducted by Planman Media
â͚The Best Airline͟ and ͞India͛s Favourite Carrier͟ - In a Survey conducted by IMB for The Times
Of India.
â͞Service Excellence for a New Airline͟ - Skytrax, a UK based specialist global air transport
advisor
â͞Ranked Third in the survey on India͛s Most Successful Brand launch of 2005͟ - under the Brand
Derby Survey conducted by India͛s leading business daily - Business Standard.
âBest New Airline of the Year͟ - Centre for Asia Pacific Aviation (CAPA) Award in the Asia-Pacific
and Middle East region.
âRated amongst the top ten in the Best Television Commercial Jingles
' Kingfisher Red plan to launch
international services to Gulf, South
and Southeast Asia in the future on
the following proposed routes[6]:
' Amritsar - Sharjah
' Bangalore - Bangkok, Kuala Lumpur,
Dubai, Singapore, Colombo
' Chennai - Colombo, Dubai, Singapore
' Delhi- Dubai, Lahore [planned for
Septmber 2008] [1], Kathmandu
' Goa - Dubai
' Hyderabad - Jeddah, Kuwait
' Kolkata - Dhaka [planned for
September 2008], Yangon
' Mumbai - Dubai
 p
 


p




  
 
 
'KINGFISHER AIRLINE TO SET UP KINGFISHER UNIVERSITY IN THANE

'KINGFISHER AIRLINE TO OFFER DISCOUNT TO GOVERNMENT

EMPLOYEES

'KINGFISHER AIRLINES ORDERS A350 FROM AIRBUS

'KINGFISHER AIRLINES TO ORDER PLANS WORTH USD 2 BILLION FROM

AIRBUS SAS

'KINGFISHER AIRLINES NO LONGER INTERESTED IN AIR SAHARA

 p

â Mallya's United Breweries sponsors the East Bengal
and Mohun Bagan football clubs in Kolkata
â Recently linked with buying into the new revolution
at Queens Park Rangers FC, as part of the Bernie
Ecclestone, Flavio Briatore and Lakshmi Mittal
consortium
  
Mallya's flagship firm UB Group owns the Royal Challengers Bangalore team in the Indian
Premier League. He won this team in an auction by paying US$111.6 million for the team. The
Royal Challengers Bangalore team includes players like Rahul Dravid, Anil Kumble, Jacques Kallis,
Shivnarine Chanderpaul, Zaheer Khan, Mark Boucher,Sunil Joshi and Dale Steyn
After the poor performance of his team in IPL, the liquor baron said he had some players in
mind but Rahul Dravid and Charu Sharma completely ignored them and went ahead with their
own plan to select the players.
' Force India
p

' Mallya co-owns F1 racing team p 
(earlier Spyker). Mallya and the Mol family from
The Netherlands bought the Spyker F1 team for
88 million euros. The team changed its name to
Force India F1 from the 2008 Season.
' Indian Grand Prix
' Mallya also has shown interest to hold a
Formula 1 race in India as the Indian Grand Prix.
Greater Noida near New Delhi is the target,
track designer Hermann Tilke F1 boss Bernie
Ecclestone and Delhi CM Sheila Dixit. F1 track
designer Hermann Tilke has designed a layout
for a street-race like Monaco in New Delhi. The
plan is to have the first Indian F1 race in 2009-
2010. Tilke has previously designed F1 tracks in
Turkey, Shanghai, Bahrain and Malaysia. The
set-up cost of the race would be at least U$100
million. This is considerably less compared to
building a brand new track specifically for car
racing. Tilke wants the cars to go around India
Gate and down Rajendra Prasad R
Ê


Mallya also owns the
company, ÷   

 a a 
(URBB) which has
interests in horse racing.
URBB runs the Kunigal
stud farm, under lease
from the Government of
Karnataka.
 JET & KINGFISHER TIE-UP
›
§p

p 

Jet Airways and Kingfisher Airlines are pleased to announce an agreement to the formation of
an alliance of wide-ranging proportions that will help both carriers to significantly rationalize
and reduce costs and provide improved standards of service and a wider choice of air travel
options to consumers with immediate effect. The two airlines will be able to rationalize their
operations and derive the maximum synergies and thereby offer the best possible fares for the
benefit of the consumers. However, there will not be any mutual equity investments between
the two companies.

   

   



âCode-shares on both domestic and international flights subject to DGCA approval.

âInterline/Special Prorate agreements to leverage the joint network deploying 189 aircraft
offering 927 domestic and 82 International flights daily.
âJoint fuel management to reduce fuel expenses.
âCommon ground handling of the highest quality.
âCross selling of flight inventories using the common Global Distribution system platform.
âJoint Network rationalization and synergies.
âCross utilization of crew on similar aircraft types and commonality of training as also of the
technical resources, subject to DGCA approval.
âReciprocity in Jet Privilege and King Club frequent flier programmes.