m 6


 (born 1959 in São Paulo) was 21 years old

when be received his MBA from Harvard Business School.

m He is the CEO and majority owner of Semco SA, a Brazilian

company.

m Semler went to work for his father's company, originally

called Semler & Company, then a Mixer & Agitator supplier
in São Paulo.

m Time featured him among its Global 100 young leaders

profile series published in 1994.
m ë
 


 ("Turning Your Own Table"), his first
book, became the bestselling non-fiction book in the history of
Brazil.

m
 
, an English version of "Turning Your Own Table"
published in 1993 and an international bestseller, and

ma     

,

followed in 2003.

m Semler has been Vice President of the Federation of Industries

of Brazil and a member of SOS Atlantic Forest, the leading
environmental defence organisation in Brazil.
m In 2003, he founded the Lumiar School, a democratic school
where children aged 0²14 are engaged in projects of their
interest.

m The Wall Street Journal's Latin American magazine, named him

Latin American businessman of the year in 1990 and he was
named Brazilian businessman of the year in 1990 and 1992.
m Favoured a decentralised, participatory style.

m Favoured diversification

m He want a greater work-life balance for himself and his

employees.

m Multiple roles during the crisis

m Nucleus of Technological Innovation to develop new businesses

and product lines which Semler endorsed.

m Following the success of this initiative, satellite units were

encouraged throughout Semco.
m From 1989, all Semco businesses are developed based on a
business unit concept.

m This provides greater freedom and also more responsibility

for managers and everyone involved in the companies.

m Open management model.