Escolar Documentos
Profissional Documentos
Cultura Documentos
:REVOLUTIONIZING THE
INDIAN RETAILING INDUSTRY
SUBMITTED
SUBMITTED TO
BY:
MR NILESH NEELMANI ANITA
GAURAV
MOONGA
NEHA SINGHAL
PARUL CHUGH
INTRODUCTION
pantaloon
Low High
assortment Assortment
Low price
STP OF PANTALOON
GEOGRAPHIC-urban,metropolitan cities
DEMOGRAPHIC-
Family Size-family life cycle
Income-upper middle &high
PSYCHOGRAPHIC-
Socioeconomic Class-A1,A2,B2
Lifestyle-culture-oriented,sports-oriented,outdoor-
oriented
BEHAVIORAL-
Occasions-regular
Benefits-quality,economy,service
User status-regular
Usage rate-medium
Loyalty status-medium & strong
Attitude-positive
PRODUCT LEVELS
Big bazaar
vishal
Product mix(low)
STP OF BIG BAZAAR
GEOGRAPHIC- urban
DEMOGRAPHIC-
Income- middle,lower middle
Family size- family life cycle
PSYCHOGRAPHIC-
Socioeconomic class-B1,B2
Life style- outdoor-oriented,culture-oriented
BEHAVIORAL-
Occasions- regular
Benefits- economy
User status- regular
TARGET AUDIENCE
Big bazaar target middle class consumers who are
highly price conscious and seeks value in purchase
made.
PRICING
EDLP(every day low price)
Promotional pricing
Differentiated pricing-
Bundling
PROMOTION
SAAL KAY SABSE SASTE TEEN DIN
Future card
Wednesday bazaar
TARGET AUDIENCE
They are targeting the whole family in urban area.
STP OF FOOD BAZAAR
POSITIONING
Consistent positioning-always low price
PRICE
EDLP(every day low price)
Promotional pricing
Psychological discounting
Special event pricing
Differentiating pricing- time pricing
PROMOTION
SAAL KAY SABSE SASTE TEEN DIN-26jan,15aug or diwali
Future card(3%)
Shakti card
Advertisements-print ads,T.V ads,radio ads
HAFTE KA SABSE SASTA DIN(Wednesday)
DISTRIBUTION CHANNEL