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Internal guide
Mr. Saravanan D
 °
 
| °|


ð |
D LIMITED is a diversified company
comprising seven major manufacturing divisions. Six
of these manufacturing factories are located in a
sprawling estate of over 112 acres .
ð |
D¶S policy to go the best in the world to
give its customers the BEST IN Q |LITY.
ð |
D was started by Manibhai Patel. It was
found in 1968 and established in 1970.
ð ver 870 employees in manufacturing and
administration
ð Main product in |
D is 1.T
E
BISC ITS 2.P|ST| 3.W|
E
4.
EINED IL 5.
SPICES.
ð Biscuit annual production is 9000 tons
 

 
|
ME|NING

The term consumer behavior means ³ consumer display

in searching for purchasing, using evaluating and
disposing of product and services that they expect
will satisfy their needs. Consumer behavior focuses
on how individuals make decisions to spend their
available resources (time, money, effort) on
consumption related items. That includes what they
buy, why they buy, when they buy it, how often they
buy it for purchase and how they dispose it.
 


P
IM|
Y B ECTIVES
§ To analyze the behavior of consumer in T
E BISC ITS.

SECND|
Y BJECTIVES

§ To find the awareness of people about T
E BISC ITS.

§ To analyze the various parameters that determine the choice of a

consumer in T
E BISC ITS.

§ To offer suggestions to the T
E BISC ITS to improve its activities.

 

 
 



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§ To know about how many people get aware about
true biscuit
§ To find choice and which flavor is very well moving
in market
§ How many people consume T
E BISC ITS
§ Why they consume T
E BISC ITS
§ Why they did not consume T
E BISC ITS
§ Who is the main competitors
§ |nd collect suggestions and recommends for
further improvement.
 


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Ú Types of data collected

Ú Questioners construction
Ú Population
Ú Sample size
Ú Period of survey
Ú Statistical tools
 

§ ut of 100 (59 no of people consume true biscuits

and 41 no of people did not consumed)
§ ut of 59 (33 male and 26 female consume true
biscuits)
§ Most number of people consume true biscuits under
quality based.
§ Student and house wife give most preference to true
biscuits.
§ 20--30 age people is to buy more (25) out of 59
20
§ Many people true biscuits know about through
advertisement
§ 15--20 price product is well moving in market.
15
§ Compare to flavor and regular biscuits, flavor is well
moving in market out of 59 (36 is flavor)
§ In flavor custard cream is high moving compare to
other flavor.
§ Most competitor is Britannia

| °



§ Total sample size is 100

§ 59 people consumed true biscuits and remaining 41
people did not consumed.
§ ut of 59 (33 male and 26 female)
§ Based on occupation
agr bus sal stu hw total
Yes 5 5 13 20 16 59
No 2 2 7 21 9 41
Total 7 7 20 41 25 100
 | 



§ True biscuits was familiar in mare biscuits because

most consumer is buy only mare biscuits in T
E .

§ |dvertisement is not sufficient comparing to

B
ITT|NI|.

§ T
E BISC ITS main competitor is B
ITT|NI|.

§ |wareness about T
E BISC ITS among public is

very low.




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| 



§ To give more advertisement

§ To introduce new flavor for more consumer
§ To reduce the biscuits price
§ to give attractive package
§ To improve the quality and taste
§ To improve the selling force
 


¢ The end of part conclusion comes under the finding

report
¢ True biscuits disadvantage is they did not give
important to advertisement.
¢ So improve the sales promotion activities
¢ To give quality with low price this expectation from
public



TH|NKS 
|LL