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Mumbai, March 5, 2008
WFA/ISA - Global Advertiser Conference 1
Vodafone este cel mai
mare grup international
de telecomunicatii
mobile din lume, cu
divizii in 27 de tari si • cvc
1500
1000
500
0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
-500
Competitori
• Vodafone este al doilea operator de telefonie
mobila din România, fiind depășit de Orange la
numărul de clienți.
Număr clienți Orange vs Vodafone
12.0000
11.0000 10.9500
10.3550
MIL CLIENȚI
10.0000 9.8130
9.5881 9.7300
9.0000 8.9210 Orange
Vodafone
8.0000 8.0430
7.0000
6.0000
2006 2007 2008 2009
Profit Orange vs Vodafone
700
650
600
M
O
A
N
U
R
L
E
E
I
550
Profit Vodafone
Profit Orange
500
450
400
2006 2007 2008 2009
…..and we have made a commitment to customers
through our new Customer Promise
• Expert, friendly help and advice – you only have to ask once
• When you’re abroad, the services you need will be as easy to use as
at home, and you’ll know what you are paying
• New and inspiring solutions to help you make the most of your
time
MARKETING
FRAMEWORK
BRAND
COMMUNICATIONS BRAND
VALUES & ENGAGEMENT
OUR VISION
To enrich our customers’ lives
through unique power of mobile
communication.
OUR PASSION
• 1. FOR CUSTOMERS:
In anticipation of their customers’ trust Vodafone understands their needs
& delights thems with its services.
• 3.FOR RESULTS:
Vodafone believes in being action oriented & is driven by a desire to be the
BEST.
2007 31104
2008 35478
MARKET COMPETITORS IN INDIA
• AIRTEL
• BHARTI
• RELIANCE
• BSNL
• UNIVERSAL COMPETITORS
• ORANGE
• T-MOBILE INTERNATIONAL
• TELEFONICA02EUROPE
DETAILS ABOUT HUTCHISON ESSAR
Hutchison Essar is a leading India telecommunications mobile
operator with 25 million customers currently, representing a 16.4%
national market share. Hutchison Essar has over 6,000 employees,
operates in 16 circles and has licenses in an additional six circles. In
the year to 31 December 2005, Hutchison Essar reported revenue of
US$1.3 billion, EBITDA of US$415 million, and operating profit of
US$313 million. In the six months to 30 June 2006, Hutchison Essar
reported revenue of US$908 million, EBITDA of US$297 million, and
operating profit of US$226 million.
ACQUISITION DETAILS
Enterprise value of Hutchison Essar is $18.8 billion
Value of 67% stake in Hutch Essar - $11.1 billion
Vodafone is selling 5.6% stake in Bharti for $1.6 billion
Vodafone will retain 4.4% in Bharti as pure financial investment
Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005
Vodafone and Bharti to share infrastructure
Hutch has 23.3 million subscribers as of Dec 31, 2006
Vodafone is targeting a 20-25 per cent market share by 2012
The mobile market is expected to grow at 40% CAGR till 2012
WHY HUTCH