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§

§
 ASHOK SINHA IS THE CHAIRMEN & MD OF BPCL
 Bharat Petroleum Corporation Limited (BPCL) is one of
the largest state-owned oil and gas company in India,
with Fortune Global 500 rank of 287 (2008)
 Its corporate office is located at Ballard
Estate, Mumbai. As the name suggests, its interests are
in downstream petroleum sector
 It is involved in the refining and retailing of petroleum
products
 Bharat Petroleum is considered to be a pioneer in Indian
petroleum industry with various path-breaking initiatives
such as Pure for Sure campaign, Petro card, Fleet card
 It is considered a pioneer in marketing initiatives, and
employs ´Best in Classµ practices.
 

  


 
 On 24 January 1976, the Burma Shell Group of
Companies was taken over by the Government of India
to form Bharat Refineries Limited
 On 1 August 1977, it was renamed Bharat Petroleum
Corporation Limited
 It was also the first refinery to process newly found
indigenous crude Bombay High, in the country
 Today Bharat Petroleum Corporation Limited has got
three refineries at Mumbai, Kochi and Numaligarh
 They are also on the verge of commissioning another
refinery at Binna in Madhya Pradesh in 2010
§


 The 1860s saw vast industrial development. A lot of
petroleum refineries came up. An important player in
the South Asian market then was the BURMA OIL
COMPANY LTD
 In 1886 Scotland , the company grew out of the
enterprises of the Rangoon Oil Company, which had
been formed in 1871 to refine crude oil produced from
primitive hand dug wells in Upper Burma
 The search for oil in India began in 1886, when Mr.
Good enough of McKellar Stewart Company drilled a
well near Jay pore in upper Assam and struck oil
 In 1889, the Assam Railway and Trading Company
(ARTC) struck oil at Igbo marking the beginning of oil
production in India
§


 The largest rivals of Standard Oil - Royal Dutch, Shell, and
Rothschild - came together to form a single organization Asiatic
Petroleum Company to market petroleum products in South Asia
 In 1928, Asiatic Petroleum (India) joined hands with Burma Oil
Company - an active producer, refiner and distributor of
petroleum products, particularly in Indian and Burmese markets
 A pioneer in more ways than one, Burma Shell began its
operations with import and marketing of Kerosene. This was
imported in bulk and transported in 4 gallon and 1 gallon tins
through rail, road and country craft all over India
 Bharat Petro Resources Limited (BPRL) is a 100% subsidiary of
the Company
 The exploration and production activities of BPRL and its
subsidiary companies extend to 26 exploration blocks where they
hold participating interests (PI)
 Of this, nine blocks are in India and 17 are abroad. Besides India,
BPRL has blocks in Australia, Brazil, East Timor, Indonesia,
Mozambique and the United Kingdom.
  §  


  

 Bharat Petroleum is among leading petroleum refining,

distribution and marketing public sector undertakings in India.

 Bharat Petroleum Corporation Limited (BPCL) with around

15,000 employees is engaged in oil refining and retailing, and
liquefied petroleum gas (LPG) distribution

 Versatility of this company extends to technology, products,

operational procedures and environment protection

 Lubricants and aviation fuels are other specialized products of

BPCL

 Bharat Petroleum meets demand of nearly 8000 industrial

customers, and millions of households

 BPCL has a total capacity of refining about 20 MMPTA in its

refineries in Mumbai and Kochi.
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 SWOT ANALYSIS
 This company ¶s profile offers a comprehensive analysis of
the organization, its business segments, and competitors
 It analyzes the business and marketing strategies
adopted by the company, to gain a competitive edge in
the industry
 It also evaluates the strengths of the company and the
opportunities present in the market
 Understand and respond to your competitors business
structure and strategies, and capitalize on their
weaknesses
 Stay up to date on the major developments affecting the
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 Our SWOT Analysis is a valuable step in assessing your
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threats
 It offers powerful insight into the critical issues affecting
a business
FUTURE PLANS OF THE CO.
 Intensifying and enlargement of activities in the
area of Refinery processes and residue
upgradation.
 Development of catalyst/additive for refining
processes.
 Development of new process technologies using
additive approach for improving the product
quality.
 Enlargement of crude basket and identification of
opportunity crudes and crude blends.
 Value added Products/Solvents from the refinery
streams.
 Bio-technological processes.
FUTURE PLANS OF THE CO.

 Coal to Residue Technologies.

 Alternate Fuels and Energy Devices.
 Developing the following grades/products:
 Long life Diesel Engine Oil for heavy
commercial vehicles.
 Passenger Car Engine Oil for the latest
models.
 Bio-degradable Cutting Oil.
 High Performance Grease.
 Defence specific grades.
 Alternate formulation for existing grades.
 Advanced Tech support to Refinery and Marketing
operations for resolving technical problems/effecting
improvements
 optimized the pump-around flow rates in the crude
column of HCP for increase in net energy savings,
 commissioning of the Biturox unit at Kochi refinery
for the production of various grades of improved
quality bitumen
 development of cost effective additives for improving
the fuel quality,
 Tech support for producing modified bitumen
products, viz., CRMB and PMB
 production of natural rubber modified bitumen and
bitumen emulsion in Kochi Refinery
 alternate bitumen packaging by polymer film at
Mumbai Refinery.
THANK YOU