Hypermarket Type 2001 Founded Jogeshwari, Mumbai Headquarters Retail Industry Department, Grocery store Products Kishore Biyani Promoter Pantaloon Retail India Ltd. Parent Awards and Recognition Most Admired retailer of the year : Hypermarket- Big Bazaar-2009 Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008 Coca-Cola Golden Spoon Awards 2008 The Reid & Taylor Awards For Retail Excellence 2008 Platinum Trusted Brand Award images Retail Award 2005,06 7P’s of Big Bazaar Price Place Product Promotion People Process Physical Evidence BIG BAZAAR vs KIRANA STORES Product BIG BAZAAR KIRANA STORES Variety Products are limited Brand Option Brand Choice Price BIG BAZAAR KIRANA STORES Low cost model Biased issue Discount No Discount Factors help to keep low price Tight Margin PROMOTION BIG BAZAAR KIRANA STORES Promotional Strategies Negligible Promotion Holistic advertisement No advertisement Store oriented PROFITABILITY BIG BAZAAR KIRANA STORES Average sales Average sales Net Worth Margin Income Profit After tax No Profit After tax Big Bazaar vs Wal-Mart Types of strategies PRODUCT/SERVICE STRATEGY PRICING STRATEGY PROMOTION STRATEGY PRODUCT/SERVICE STRATEGY Keep more branded products More focus towards FMCG products Penetrate the RURAL market Turn small competitors into customers Understanding the demand Future money provide financing system PRICING STRATEGY
Apply market penetration strategy
Promotional pricing Low interest financing Psychological pricing Special event pricing Time pricing PROMOTION STRATEGY Wednesday bazaar scheme Festive season shopping Partnership with BIG fix and BIG FM 92.7 Road show in residential colony Hoarding, Banner SWOT Analysis Strengths Better understanding of customers helping the company to serve them better. Vast range of products under one roof helping in attracting customer and their family to shop together and enjoy the experience. Benefit of entry into the retail industry. Diversified business operating all over India in various retail formats. Ability to get products from customers at discounted price due to the scale of business. Weaknesses High cost of operation due to large fixed cost. Very thin Margin High attrition of employee Opportunities Lot of potential in the rural market. Can enter into production of various products due to its in depth understanding of customers tastes and preferences. Can expand the business in smaller cities as there is a lot of opportunity. Threats High business risk involved. Lot of competitors coming up to tap the market potential. Margin of business reducing all the time. Future strategy of Big Bazaar
Front end Big Bazaar Express
operation (<40000 sq.ft
Standard Big Bazaar
(40000 to 80000sq.ft) Big Bazaar Big Bazaar Supercenters (<75000 sq.ft In JV with Foreign Back-end Partner operation