Glaxo smith kline

RURAL INITiATIVE & CSR

PRESENTED BY-

DEEPAK KHANDELWAL
PGDM –Marketing
ABOUT COMPANY
 GlaxoSmithKline plc often abbreviated to GSK, is a global
pharmaceutical, biologics, vaccines and consumer healthcare
company headquartered in London, United Kingdom.

 It is the world's third largest pharmaceutical company measured by

revenues (after Johnson & Johnson and Pfizer)

 GSK was formed in 2000 by the merger of GlaxoWellcome plc,

and SmithKline Beecham plc.
CSR
 The company is involved in various development initiatives all over
the globe.

 In India, the company has been committed to social and health

related activities since 1977.

 The company has initiated various development programmes by

building effective partnerships with local NGOs, governments and
communities.

 These initiatives are implemented through coordinated projects on

urban community development, rural development, disaster relief,
workplace initiatives and medical initiatives.
RURAL INITIATIVE
 GSK India undertakes a number of Rural Development initiatives
through its trust GRAMIN AAROGYA VIKAS SANSTHA (GAVS), a
Rural Health Development Organization.

 GAVS is a registered public charitable trust established and promoted

by the heritage company Glaxo India in April 1997.
GAVS field action programs
included
 Medical check-up and treatment offered at Trust’s Mobile
Van.

 Ongoing Health camps and Health awareness programs.

 Vocational Training activities for employment generation at

the local level.

 Health awareness programmes using audio-visuals.

 Innovative programs that accurately address a current

issue or Health related need.
 
 GAVS works in 15 predominantly villages in Peth Taluka,
Nashik District. As a part of its Rural Tribal Development
mission, GSK collected primary data from 92 villages
around Nashik in the year 2005, to identify the most under
served village communities which needs support.

 Mobile Clinic covers a distance of 160 kms each day and

visits a cluster of five villages in rotation, covering all 15
villages. A qualified medical practitioner along with two
healthcare workers visits the villages five days a week.
 Educational centers
GAVS also operates a Balwadi (pre-school) for under five
year age group children of rag-pickers community in a slum
pocket called Amrapali in Nashik. Besides inculcating good
civic norms, these techniques train and educate their minds
with impact.
 oVocational Training Centres

 GAVS have also launched three Vocational Training Centers

in Peth Taluka. The centres were launched in the beginning
of 2008 in collaboration with Mumbai based partner
organization, Kherwadi Social Welfare Association.

 Over 700 youths have been trained and a number of them

are currently gainfully employed.

 The project is undertaken with a long term objective of

imparting specialized skills and making the unemployed
youths more employable in the areas of computer literacy,
tailoring, beauty training, wireman/ electrician training,
increased agriculture productivity, Motor training, nursing
assistance training etc.
 Shelter home for children - Behraich, Uttar Pradesh
In 2008, GSK India in collaboration with Pratham, a Non
Government Organization, started a Shelter home for
children under the age of 16.

 This Shelter home is located in the eastern part of India at

Behraich, Lucknow, which is one of the highest child
sending regions in the country. The project aims at
prevention of children migrating to bigger cities in need of
work and falling prey to child labor and anti social
elements.
 Mid-day Meal project :
GSK Pharma has been supporting the Mid-day meal
program for Municipal school students from the year 2005.

 Nanhi Kali – A program for education of the girl child in

Kanker district, Chattisgarh
THANK
YOU