Indian Ethos in Management

Ethical Principles of
Bharti Enterprise Ltd.

Presented By-


∗ Priyanka Bhansali
∗ Pranjali Save
 About Bharti

∗ Founded in 1976, by Sunil Bharti Mittal.

∗ Bharti has grown from being a manufacturer of bicycle parts to one
of the largest and most respected business groups in India.
∗ Bharti started its telecom services business by launching mobile
services in Delhi (India) in 1995.
∗ Through its global telecom operations Bharti group has presence in
21 countries across Asia, Africa .
∗ The group offers a complete portfolio of financial services - life
insurance, general insurance and asset management - to
customers across India.
∗ Bharti also serves customers through its fresh and processed foods
business.
∗ The group has growing interests in other areas such as telecom
software, real estate, training and capacity building, and
distribution of telecom/IT products. 
 Bharti’s Philosophy

"As a first step towards fulfilling the vision of the Government and the
leadership of the country, Bharti has kick-started it’s voluntary and
affirmative action in making significant contribution to provide
education to the weaker sections of the society, so as to make them
employable. We need to ensure that our children and young people
have access to quality education. Through Bharti Foundation we are
determined to make a substantial impact in this area."
 Mr. Sunil Bharti Mittal,
 Chairman & Group CEO,
Bharti Enterprises

 Vision

∗ With a vision to build India's finest conglomerate by

2020 the group has forayed into the retail sector by
opening retail stores in multiple formats - small and
medium - as well establishing large scale cash &
carry stores to serve institutional customers and
other retailers.
∗


∗ Bharti strongly believes in giving back to the society

and through its philanthropic arm the Bharti
Foundation it is reaching out to over 30,000
underprivileged children and youth in India.
∗
 Mission

Committed to creating and supporting



programs that bring about sustainable

changes through education and use of
technology.

 Ethical Principles

∗ At Bharti, CSR is a way of life. Each department and employee

strives to be sensitive to the stakeholders and environment
within their work context.


∗ The essence of Bharti’s commitment to Corporate Social

Responsibility is embedded in the ‘Corporate Values’. These
Values are:


I. To be responsive to the needs of our customers

II. To trust and respect our employees
III. To continuously improve our services – innovatively and
expeditiously
IV. To be transparent and sensitive in our dealings with all stakeholders

 Contd..

∗ Bharti encourages its employees to take decisions and design

business processes, keeping in mind the following:


I. Ethics, fairness and being correct

II. Meeting and going beyond compliances and legal requirements
III.Showing respect and sensitivity towards stakeholders and
communities
IV. Nurturing the environment


∗ They practice their CSR beliefs and commitments through:



I. Engaging with stakeholders

II. Ensuring stakeholder sensitive policies and practices
III.Undertaking programs for our employees, community and
environment
CSR Initiatives at Bharti
Airtel

 Response to Disaster:


∗ Bharti Airtel’s response to Tsunami Disaster.



∗ Bharti Airtel during Mumbai Floods: Bharti Airtel employees climbed up

the towers to restore the networks so that our customers could
conveniently reach its employees.


∗ Bharti Airtel’s response to Kashmir earthquake: Bharti Airtel’s ‘Rapid

Response Team’ responded to the Kashmir earthquake by bringing more
than 2000 food packets and water bottles to the affected area. Money,
clothes, woolens and blankets were also collected from employees to
distribute among earthquake victims.

∗
Bharti Airtel
Bharti Infratel Limited

Bharti Realty Limited

Beetel Teletech Limited

Comviva

Jersey Airtel and

Guernsey Airtel
∗
Centum Learning Limited
Bharti Walmart

Bharti Retail

Bharti AXA Life Insurance

Bharti AXA General Insurance

Bharti AXA Investment Managers

Indus Towers