A

PRESENTATION

ON

INTERNET PROTOCOL TELEVISION

INTERNET PROTOCOL TELEVISION
 INTRODUCTION

 IPTV is a system used to deliver digital television services to the consumers who are
registered subscribers for this system.

 Often, this service is provided together with Video facility on demand.

 In addition to this, there is provision to include Internet services such as web access and Voice
over Internet Protocol (VoIP).

 In cases when internet service is also provided, it may be called Triple Play.

IPTV, essentially has two components:

• Internet Protocol (IP): the format of packets and the addressing scheme for a network.

• Television (TV): specifies the medium of communication that operates through the
transmission of pictures and sounds.
PURPOSE OF IPTV

 Unlimited Possibilities

 Cost –Multicast replacing broadcast

 REAL VoD

 Ability to search the web for a movie

 Triple Play –combining Voice, Video and Data

 Interactive communication with the audience

 Interactive communication between consumers using IM

 PVR (Personal Video Recorder) –accessible from anywhere

 provides all digital, two ways connected, unlimited channels, and

personalized TV.
IPTV enhances the TV offer and delivers in a new way to provide better experience to watch
TV in a :-

 Simple  Personalized  Advanced

IPTV’S IMPACT:
• Content • Convergence • Interactivity

• And e-commerce capabilities are also made possible.

Triple-Play Convergence Cable

TV

Media

Telecoms IT
Voice Data
Teleco ISP
WORKING OF IPTV

 Digitization - Converting Video Signals and Audio Signals to Digital Signals

Audio Digitization

Video Digitization
 Digital Media Compression - Gaining Efficiency

 Sending Packets
 Gateways Connect the Internet
to Standard Televisions

Transmission:- IP Television channel transmission is the process of transferring the television

media from a media server or television gateway to an end customer.

It is done by two ways:-

Unicast

Multicast
IPTV Unicast Transmission

IPTV Multicast Transmission

IPTV NETWORK ELEMENTS
• Made up of four major elements

IPTV COMPONENTS:

 Video Head End: point in network at which linear (broadcast TV) and on-demand
(movies) content captured and formatted for distribution over IP network.

 Video Server: computer-based devices connected to large storage systems. Video

content, previously encoded, is stored either on disk or in large banks of RAM.
 The Service Provider Core/Edge Network: The grouping of encoded video streams,
representing the channel lineup, is transported over the service provider’s IP network.

 The Access Network: link from the service provider to the individual household.

 The Home Network: distributes the IPTV service throughout the home.

 Middleware: The IPTV enabler: Middleware is the software and hardware infrastructure
that connects the components of an IPTV solution.
It is a distributed operating system that runs both on servers at the Telco location and on
the STBs.

 Set Top Box (STB)/Terminal: An IP set top box is an electronic device that adapts IP
television data into a format that is accessible by the end user.

 Content Security: A conditional access system (CAS) allows for the protection of content.
ARCHITECTURE
 VIEWING IP TELEVISION

 A multimedia computer is a data processing device that is capable of using and processing
multiple forms of media such as audio, data and video.
 Analog television adapters are devices designed to convert digital broadband signals into
analog television formats (e.g. NTSC or PAL).
 IP televisions are television display devices that are specifically designed to receive and
decode television channels through the Internet without the need for adapter boxes or media
gateways.
 Contain embedded software that allows them to initiate and receive television through the
Internet using multimedia session protocols such as SIP.
 Multimedia mobile telephones contain embedded software that allows them to initiate and
receive multimedia communication sessions through the Internet.
QUALITY OF SERVICE (QOS)

Audio Quality :-

 Audio Quality is the ability of the system to recreate the key characteristics
of an original audio signal.

Video Quality :-

 Video quality is the ability of a display or video transfer system to recreate

the key characteristics of an original video signal.
IPTV VS. CONVENTIONAL TV TRANSMISSION TECHNIQUES
IPTV and Cable TV implementation architecture
 APPLICATIONS
 The applications for IPTV deployment are to provide the delivery of digital broadcast
television and also the selected VoD.

 Such application enables service providers to offer the so-called “triple play,” which is video,
voice and data.

FEATURES AND SERVICES

 Anywhere Television Service

 Global Television Channels

 Personal Media Channels

 Addressable Advertising
IPTV is not just about Television over IP network

Entertainment Interactive Communication

Provide information & entertainment in a single-source solution

− Scalable
− Easy-to-use
Any Device − Customizable
Anywhere − Personal
Anytime − World-class Customer Experience
 INTERACTIVE SERVICES
Video Surveillance Communication

• Home Security (child safety, entry/ exit • Voice over IP

monitoring)
• Video Conferencing
• Business security (can tie to access control
systems) • Add camera & microphone and TV becomes
complete communication solution
• IP cameras, Remotely accessible &
manageable

T-Commerce Virtual PC

• Order products & services directly from TV • Add keyboard + mouse and TV becomes
screen using point & click PC

• Order direct from ads & in-program • Applications & data stored & accessed
options remotely at data center

• Interactive options, incl. 3600 views, zoom • Anywhere, anytime access to personal files
in/out via web portal
ILLUSTRATION: Food Recipe On-demand

 View Cooking programs

On-demand

 Instantly Get Recipe on

SMS or email
ILLUSTRATION: Voting

Yo u r Vo t e H a s B e e n D e l i v e r e d
Yo u r Vo t e H a s B e e n D e l i v e r e d
IPTV SERVICES EVOLVES

Extended Blended and Personalized Flexibility on

TV Viewing Interactivity Contents media viewing

Access Blended Access to You can access

Record and watch Services and personalized your media and
Live TV and Video communication content and communication
On Demand from the TV services from services over any
screen (Web, mobile, PC, and devices, anytime,
music, photo,…) TV seamlessly anywhere
 ADVANTAGES
 In IPTV, a new level of interactivity among Internet, voice, and video can be established.

 Numerous channels can be beamed to the viewer.

 IPTV can be very helpful in providing web-based training to courses.

 Ability for digital video recorders (DVRs) to record multiple broadcasts at once.

 IPTV viewers will have full control over functionality such as rewind, fast-forward, pause,
and so on.

 The real advantage of IPTV is that it uses Internet protocols to provide two-way
communication for interactive television.

 One application might be in game shows in which the studio audience is asked to
participate by helping a contestant choose between answers.

 Another application would be the ability to turn on multiple angles of an event, such as a
touchdown, and watch it from dual angles simultaneously using picture-in-picture viewing.

 One can also receive Web service notifications while watching IPTV for things such as
incoming email and instant messages.
 CONCLUSION

 Among the diverse areas within an IPTV solution, which are to be addressed, it is obvious
that the standardization process related to it is in its early stages.

 In order to achieve this, the IPTV market must make itself free from closed solutions,
which may hamper the following three goals: innovation, development, and competition.

 To make IPTV successful and perfect as per expectations, it has to guarantee the
interoperability between all the building blocks.
THANK YOU……

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