Escolar Documentos
Profissional Documentos
Cultura Documentos
Matthew J. Liberatore
Thomas Coghlan
Fall 2008
Learning Objectives
List and briefly describe the major BA
methods and tools
Describe how online analytical processing
(OLAP), data visualization, and
multidimensionality can improve decision
making
Describe geographical information
systems (GIS) and their support to
decision making
Learning Objectives
Describe real-time BA
Explain how the Web relates to BA
Describe Web intelligence and Web
analytics and their importance to
organizations
Describe implementation issues related to
BA and success factors for BA
Lexmark Improves Operations
with BI
1. Identify the challenges Lexmark faced regarding
information flow
2. How were the information flows provided before and
after implementation of the system?
3. Identify the decisions supported by the new system.
4. How can the new system improve customer service?
5. Go to
http://www.sas.com/industry/retail/tour/itour_noflash.ht
ml and take the interactive tour of the SAS Retail
Intelligence product. Compare it to Oracle Retail (see
http://www.oracle.com/applications/retail.html) and
Oracle Active Retail Intelligence in particular
The Business Analytics (BA) Field:
An Overview
Business Analytics
The use of analytical methods, either
manually or automatically, to derive
relationships from data
Remember that we defined business
analytics (BA) to include the access,
reporting, and analysis of data supported
by software to drive business performance
and decision making
The Business Analytics (BA) Field: An
Overview
The Business Analytics (BA) Field:
An Overview
MicroStrategy’s classification of BA
tools: The five styles of BI
1. Enterprise reporting
2. Cube analysis
3. Ad hoc querying and analysis
4. Statistical analysis and data mining
5. Report delivery and alerting
The Business Analytics (BA) Field: An
Overview
The Business Analytics (BA) Field:
An Overview
SAP’s classification of strategic
enterprise management
Three levels of support
1. Operational
2. Managerial
3. Strategic
The Business Analytics (BA) Field:
An Overview
Executive information and support
systems
Executive information systems (EIS)
Provides rapid access to timely and relevant
information aiding in monitoring an
organization’s performance
Executive support systems (ESS)
Also provides analysis support,
communications, office automation, and
intelligence support
The Business Analytics (BA) Field:
An Overview
Drill-down
The investigation of information in detail
(e.g., finding not only total sales but also
sales by region, by product, or by
salesperson). Finding the detailed
sources
Online Analytical Processing (OLAP)
http://www.olapreport.com/CaseStudiesInd
ex.htm
Online Analytical Processing (OLAP)
Visualization-2-e28093-The-Performance-
Map-(Heat-Map).aspx
http://visudemos.ilog.com/webdemos/treemap/treema
p.html
Geographic
Information Systems (GIS)
Geographical information system (GIS)
An information system that uses spatial
data, such as digitized maps. A GIS is a
combination of text, graphics, icons, and
symbols on maps
Geographic
Information Systems (GIS)
As GIS tools become increasingly
sophisticated and affordable, they help
more companies and governments
understand:
Precisely where their trucks, workers, and
resources are located
Where they need to go to service a customer
The best way to get from here to there
Geographic
Information Systems (GIS)
GIS and decision making
GIS applications are used to improve decision making
in the public and private sectors including:
• Dispatch of emergency vehicles
• Transit management
• Facility site selection
• Drought risk management
• Wildlife management
Local governments use GIS applications for used
mapping and other decision-making applications
Geographic
Information Systems (GIS)
GIS combined with GPS
Global positioning systems (GPS)
Wireless devices that use satellites to enable
users to detect the position on earth of items
(e.g., cars or people) the devices are attached
to, with reasonable precision
Geographic
Information Systems (GIS)
GIS and the Internet/intranets
Most major GIS software vendors provide Web
access that hooks directly to their software
GIS can help the manager of a retail operation
determine where to locate retail outlets
Some firms are deploying GIS on the Internet for
internal use or for use by their customers (locate the
closest store location)
http://www.360networks.com/includes/popups
/rate_center_map/map.asp
Real-Time BI