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V Research in common man¶s language refers to ³search for
Knowledge´
V Research helps in forecasting, which is very useful for managers
V Research help in formulation of policies and strategies
6
V {or decision making
V Research is the basis for innovation
V Research identifies problem area
V Research helps in forecasting, which is very useful for managers
V Research help in formulation of policies and strategies
V masic research
V Applied research
V Empirical research
V Qualitative research
V Quantitative research
V Longitudinal research
V Simulation research
V ecision making
V {acilitates large scale production
V To determine pattern of consumption
V Complex market
V Problem solving
V istribution
V Sales promotion
V A Good Research Should me Systematic
V A Good Research Should me Logical
V A Good Research Should me Empirical
V A Good Researcher Is Replicable
a
V Inadequate interaction
V Improper library management
V Lack of updating of libraries
V Systematic design , collection, anlysis , interpretation
and reporting of data and findings relevant to a
marketing situation facing the company
V R is not an exact science
V Complex in nature
V Inexperienced research staff
V Limitation of time
V Subjectivity
V Time frame
V ecision making
î m
V 6bservation
V {ormulates Hypothesis
V {uture Prediction
V Testing the hypothesis
î m
V ëalidity
V Reliability
V Investigators Role
V Inaccurate Measurement instrument
V Influence of measurement
V Time pressure
V Hypothesis testing
V Complexity of the subject
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V ëoluntary participation
V Informed consent
V Risk of harm
V Confidentiality
V Anonymity
Types of RD
1. Exploratory RD
2. Conclusive RD
a. Descriptive
b. Diagnostic
c. Experimental / causal research
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V Literature search
V Experience survey
V {ocus group
V Case studies
There are three methods in Conclusive research
u
V ×
Time Series Analysis) These are the
studies in which an event or occurrence is measured again and
again over a period of time. They are of two types.
i. True panel ii. 6mnibus panel.
V 3
{ield study; {ield survey
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conducted to establish
whether two or more variables are associated and their degree
of association.
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V escriptive research, will suggest the relationship if any between the
variable, but it will not establish cause and effect relationship between the
variable. Causal research do the same
V Types
V m
V
V m
V ×
V 3
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