NCAA “Pack the House” Challenge – YouJam

Budget

Our total budget was around $50 in Cash, along with free
advertising and give-aways. We believe grass roots
marketing is the way to go with our women’s basketball
program to maximize efficiency for the lowest financial cost.
Below is a detailed list of how we spent our budget to market
this game.

• El Corral Book Store $50

• Email Blasts FREE
• Social Media Updates FREE
• Mustang Daily FREE
• Grass Roots Marketing FREE

•In Game PA Reads at all home athletic events

NCAA “Pack the House” Challenge – YouJam
Promotional Efforts

YouJam:
Our 14th Annual YouJam event is on Saturday, January 8 th, 2011 vs. UC
Davis. YouJam is a non-profit event that is for and all about the kids of
the Central Coast. Our goal is to provide a fun and excitement filled
afternoon for the central coast youth.

 All youth are admitted in free and all high school teams who submitted a
roster also get in free.
 
Pre-Game Activities
Starts 1 hour before tip-off behind Mott Gym in the Tent
•Face Painting
•Poster Making Station
•Hand out rally towels
•Games – bean bag toss; Wii Sports, Wii Carnival Games, Rock
Band
•6 Man Booth
•Free Textbook Raffle Booth
 
In-Game Activities
•Youth Game during halftime
•T-shirt Toss
•6 Man Booth
•Free Textbook Raffle Booth
 
Post-Game Activities
•Autograph and photograph session with the team
 NCAA “Pack the House” Challenge – YouJam
Promotional Efforts Continued

Cal Poly Students

In order to get more of the student population to attend the

games, we offered a special promotion for students.
Students get in free with their ID card to all Cal Poly Athletic
Events, but we gave an extra incentive to win free books for
spring semester at a women’s basketball game. The
students could sign up for the drawing at our NCAA “Pack
the House” Challenge game, and the winner will be
announced at our annual Pink Zone game.

A “Dorm Storm” takes place around 2 hours before the game

to encourage students to attend and participate. Flyers for
the game as well as rally towels are handed out as promo
materials.
 NCAA “Pack the House” Challenge – YouJam
Advertising Methods
Email Blasts:
- Cal Poly Women’s Basketball Boosters
- Cal Poly Alumni
- High School Coaches
- Local Schools
- Cal Poly Students
- Cal Poly Faculty/ Staff

Other:
-Press release
-PA announcements during home athletic events
-KCPR Announcement Submitted for Thursday, Friday, Saturday (January 6-8)
“Join Cal Poly Basketball on Saturday, January 8 th for the NCAA “Pack the House”
competition! Help set NCAA and Cal Poly attendance records as women’s basketball
takes on UC Davis at 4pm in Mott Gym. There will be giveaways and prizes including
FREE textbooks and rally towels. Admission is FREE with your Cal Poly student ID,
general admission is $7, children 13 and under are FREE. More details at
www.GoPoly.com”

- Facebook: updates on Cal Poly Athletics fan page and Women’s Basketball fan page Thursday
– Saturday morning (January 6-8)

-Game day posters will be delivered to housing communities and campus dining facilities
Thursday, January 6. Flyers will also be handed during the “Dorm Storm” the day of the game.
 NCAA “Pack the House” Challenge – YouJam
Community Outreach

Girl Scouts, Boy Scouts of San Luis Obispo

Contact established via e-mail, phone. Heavy promotion of give aways and contests, as
well as free admission to the game for 13 and under.

Local High Schools

The following schools will be contacted either for the delivery of YouJam promotional
materials, or for YouJam to be included in daily announcements or weekly newsletter. These
schools were selected because of their cooperation in the past in the coordination of team visits:
San Luis Obispo High School
Morro Bay High School

Local Elementary Schools

The following schools will be contacted either for the delivery of YouJam promotional
materials, or for YouJam to be included in daily announcements or weekly newsletter.
Laguna Middle School
Los Osos Middle School
Hawthorne Elementary
Pacheco Elementary
Sinsheimer Elementary
Bellevue Elementary
Bishop’s Peak Elementary