Company “Digital

Marketing”
(Introduction Phrase / tag line)
Agenda
 Introduction
 Market Opportunity
 Solution Value Proposition
 Competitive Positioning
 Team
 Growth Plans
 Go-to-market Plan
 Current Status
 Investment Opportunity
Introduction
 The problem we solve
 The customers who will buy
 How is the company unique
 What is your edge in building this
company
 Why will you win

[Open with a quick summary of the

problem, pain, solution and your
expertise]
Market Background
 What are the key trends and drivers in this
sector
 Explain the need/pain
 External validation to support assumptions
B6
$A6
B5 $A5
$A4
Market Value in $

B4
$A3

B3 $A2
$A1
B2

B1

0
2003 2004 2005 2006 2007 2008
Years
Market Need in detail
 Consumer / Customer Needs Unmet
 Need 1
 Need 2
 Need 3 met inefficiently
 Need 4 met not completely
 Indicators
 Why these needs are important
 Why are they perceived to be of value
Value Proposition
 Explain your solution in detail
 Solution Unique approach
 Technology / Process Advantage (IP, Best practices
etc.)
 Other unique aspects – Business model etc.

 Present technology or architecture of the

product if appropriate
 Point out what is unique to your approach
 Consumer / Customer Value Proposition
 Benefits to end customer
MyIdea’s Competitive
Positioning
 Competitive Landscape
 Current competition
 Other players in the ecosystem – potential
partners / competitors

 MyIdea’s Solution - Positioning

 Unique Selling propositions
 Barriers to Entry
MyIdea Team – Org
Structure
Name
Founder / CEO

Name Name Name New Hire* Name

Exec VP Sales & Exec VP Products Founder, Exec VP COO CFO
Biz Dev Corporate
Strategy

Name Name Name New Hire Name

Dir of Sales & Dir of Product Dir of Operations Dir of Operations Dir HR & Admin
Channel mgmt Development (US) (India)
Team : Leadership
 Management
 Founder & CEO: Name
 Univ 1 - PG, Univ 2 - Grad; Company 1 - CEO, Company 2 - VP,
Company 3 - Dir
 VP, Sales & Marketing: Name
 Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir,
Company 3 - Dir
 VP, Engineering: Name
 Univ 1 - PG, Univ 2 - Grad; Company 1 - VP, Company 2 - Dir,
Company 3 - Dir
 CFO: Name
 Univ 1 - PG, Univ 2 - Grad; Company 1 - CFO, Company 2 - Dir,
Company 3 – Dir
 Deep domain expertise, experience in industry area of
focus
 Gaps in Leadership to be filled
Growth Plans
 Key metrics to measure success of the
company
 Number of customers, number of downloads,
number of advertisers, number of units
shipped,..
 Show 3 year annual plan that captures the
revenue and expense in the context of the
key growth metrics
 The key milestones the company needs to
achieve
X’s Go-to-market Plan
 Focus market segment, geography
 Launch initiatives
 First market – operational, sales targets
 Risks and challenges
X’s Sales and Marketing
Plan
 What are the ways to market to these target segments –
direct, channel etc.
 What are the professional organizations, seminars and trade
conferences that are noteworthy in this market sector? How
can you participate?
 Who are potential strategic partners to market jointly with –
that have complementary synergistic offerings
 Who are potentially important people in this industry that can
add valuable advisory expertise and lend credibility for your
offering
 What are advertising opportunities that align well with the
brand and positioning of MyIdea
 How do we sell to these market segments
 Lead Generation: Direct marketing, campaigns, partnerships
etc.
 Which areas of the market, geographies need more coverage
 What skills do we need in a salesperson
Current Status
 Market traction
 Revenues, users, customers, awards, PR
 Customer pipeline, LoIs
 Operations
 Product Development Status
 Scaling and operations current metrics
 Employees
 Partnerships
 Contracts, LoIs
Investment Opportunity
 Seeking to raise $C in funding as Series X
 What you look for in a VC?
 Source / Use of Funds
 Funding Milestones
 Exits / RoI
 PE, Exit valuations of comparables
 Likely acquirers / IPO potential