RECRUITMENT THROUGH

SOCIAL MEDIA
 What is Social media?

 Social media are media for social interaction, using highly accessible and scalable
communication techniques.

 It would be a website that doesn't just give you information, but interacts with you
while giving you that information.

 Think of regular media as a one-way street where you can read a newspaper or listen
to a report on television, but you have very limited ability to give your thoughts on the
matter. Social media, on the other hand, is a two-way street that gives you the ability
to communicate too.

 Social media includes the various online technology tools that enable people to
communicate easily via the internet to share information and resources. Social media
can include text, audio, video, images, podcasts, and other multimedia
communications.
What are the social medias ?
 Because social media is such a broad term, it covers a large range of
websites. But the one common link between these websites is that you
are able to interact with the website and interact with other visitors.
 There are basically 7 forms of Social Media.
1. Blogging -- Wordpress, Blogger
2. Social Network -- Facebook, MySpace, Orkut, Hi5, LinkedIn
3. Microblogging -- Twitter, Google Buzz, Yahoo Meme
4. Social Bookmarketing -- Digg, StumbleUpon, Mixx, Reddit
5. Video Sharing -- Youtube,Hulu
6. Broader Content Sharing -- Enips, Scribd, Slideshare
7. Forums -- Yahoo Answers

There are many sites which fall into one or more of these categories.
Some people call even social gaming as a part of social media.
 There is no tool to rule them all.
Social media landscape
Uses of social media
Why use social media ?

 monitor, own and increase brand recognition.

 Networking
 Exposure
 Relationship/Trust Building
 Customer Relations
Which KPIs?
 For blogs (age, audience, popularity, RSS
feed subscribers, RSS subscribers / visitors,
comments per post…)
 For microblog (total tweets number, average
tweets per day, followings / followers…)
 For social networks (profile richness, age,
friends number, friends of friends number…)
You cannot hide anymore

 Whether you want it or not, conversations occur with or

without you

 Your brand does not belong to you anymore, it only exist in

customers’ mind, which are massively present in blogs,
forums, wikis, social networks…
 it is highly illusionary to think you can control your brand by
restricting blog usage from your employee or by avoiding
social networks

 So you have to choose between suffering and benefiting

from online conversations. That is why it is important to
name a social media champion / social media manager within
your organization
Want to grow your business?
 It’s time to get social..

 Whether looking for staff or seeking finance,

social media is changing how we network.
 Research suggests that companies that have
embraced social media are more likely to
have seen their turnover and headcount grow
than those that haven’t.
 do you really think  consumers trust your
brand online communications (blogs,
micro-blogs and community sites etc)
easily, because there is a difference between
how people and  how brands perceive social
media?.
 Social media in india

 Social Media is really picking up new heights in India.  Now days

you can see many companies are coming big way for
Social Media Optimization for their Product or Services. The
Core objective for this company is Increase awareness, Lead
Generation, Increases Sales / Market Share / Customers. During
Election 2009 Social Media was used for Influence Indian Voters.

 Unsurprisingly, Facebook and Orkut are the top two social

networks in India. The interesting element is that most of the
social networking activities happen between 6 pm and 10 pm. In
other words, Indian online users aren’t using social media during
work hours (which is usually an assumed fact)
 Social media sites can reveal invaluable information about how
employees, prospects and consumers perceive a company’s
brand. Gathering this information proactively is the critical first
step in addressing and reformulating brand perception in the
marketplace.
 As a recruiter you want to be where the most qualified,
talented, and largest pool of applicants are. Human resources
can leverage social media to tap in to potential recruits. This
type of head hunting is called social recruiting. It's about
engaging with users and using social media tools to source
and recruit talent.
 LinkedIn, Facebook, and Twitter have over 535 million
combined users. That equals a lot of potential talent for your
company. But how do you find the right person for the job you
have available using social media? Here's how to get started.
 Essentially using Social Media to recruit is the same as using it
for anything else, you want people to engage with you/ your
brand / people / products / services onsite and offsite.
 Candidates do job search through social media. So its important
for business firms to brand itself via the same.
 Job seekers are finding success in using social media for their
job search.
 Many employers admit to scouring the Internet to look for
information about potential employees
 Google and other search engines are starting to integrate
information from social networking sites in their results.
 * INVOLVE - listen to, live the social web, understand it, this cannot be faked
* CREATE - make relevant content for communities of interest
* DISCUSS - no conversation around it, then the content may as well not exist
* PROMOTE - actively, respectfully, promote the content with the networks
* MEASURE - monitor, iteratively develop and respond or be damned!
CONNECT WITH PEOPLE AND
MAKE THEM AWARE
How to Use Social Media as a
Recruiting Tool:

 Understanding Each Social media.

 Which Social Media networks can be used to reach my target
audience ?

 Choosing which one should you use and how do

you use it?
 How can you engage the audience to your website?

 What are the risks of getting involved in such

networks?
LinkedIn

 LinkedIn is an interconnected network of

experienced professionals from around the world.
 represents 170 industries and 200 countries.
 You can find, be introduced to, and collaborate with
qualified professionals that you need to work with to
accomplish your goals.
 they are a giant jobs board and you can connect to
other professionals. There are over 65 million
professionals on LinkedIn.
As a tool for recruitment
 The most obvious ways to use LinkedIn are to post jobs you
have available and search for candidates.
Itcosts $195 to post a job for 30 days
sign up for LinkedIn Talent

 start by building connections to people you already know. This

could include former co-workers, current clients, local
entrepreneurs and even friends and family.
 join groups where you might connect with potential candidates.
 Once you join relevant groups find ways to begin discussions
with people in the group. If you notice people who are active in
the group, they always ask questions and answer others
questions.
 There is also a free way to advertise that you are hiring on
LinkedIn without posting a job. Use your network activity
box (also known as a status box) to broadcast that you are
hiring. "Looking for an IT consultant. If you know someone,
maybe even you. Contact me."
 When you find someone who may be a good fit for your
company you have to evaluate their LinkedIn profile.
 Does the person have a complete profile including a picture?

 Do they have recommendations from peers, managers and

colleagues?
 Are they a member of groups relevant to their field?

 Do you have any 2nd or 3rd degree connections to the

person to get a more personal referral?

You can find out a lot about a person from their profile before
contacting them for an interview.
Facebook
 Facebook is the largest of the social
networking sites with over 400 million users.
 It is a social utility that connects people with
friends and others who work, study, and live
around them.
 It is intended to connect friends, family, and
business associates.
 The model has expanded to include
connections to organizations, businesses,
and interests -- not just individual people.
As a tool for recruitment
 Facebook provides easy and affordable ways to increase your
applicant pool. First utilize the Facebook Directory to search
for users, pages, groups and applications. 
 post a job for free in the Facebook Marketplace.
 Limitation: you can't target it to a specific group of people like you
can with a Facebook directory.
 Facebook Ad (choose the exact target)
 Facebook Pages
Twitter

 Twitter is a microblogging social networking

service.
 Messages, better known as tweets, are no
more than 140 characters.
 "Twitter is a simple tool that helps connect
businesses more meaningfully with the right
audience at the right time."
As a recruitment tool
 The easiest way to recruit is to tweet jobs you have available.
 To make your job posting tweets standout you can also use
hash tags,’ # ‘ (eg # jobpost )
 If your company has a Twitter account but not a lot of
followers you can expand your network and build relationships
with clients and job candidates on Twitter.
 Run a quick search on Twitter (search.twitter.com) for
anybody discussing a specific keyword and you can get
hundreds of contacts. You can search for people you know,
by location, by industry or interest, by hashtag, by popularity,
by time and more.
 There is also the opportunity to market events you will be
attending. E.g "Stop by our career booth at the Sales Tech
Expo."
 When you find a potential candidate on
Twitter
 evaluate their activity to see how often they tweet
 if they have a healthy balance between followers
and following
 how big is their network and the quality of their
tweets
 Do they keep a balance between personal and
professional tweets?
 Do they only post updates or do they respond to
others and retweet others fully utilizing what
Twitter is about?
STATISTICS
FACEBOOK
Facebook is biggest, moving from social to business.
Currently, the biggest site in numbers is Facebook with over 500 million
active users.
Their primary visitors in the past have been Gen-Y socializers, but the
fastest growing segment now is business people, and discussion groups
for business, like “Facebook for Business” with 56,250 members.
India’s facebook users by age
Facebook in India.

Number of users on Facebook in 14,310,680

India
Number of male users on 9,925,540
Facebook in India:
Number of female users on 4 210 920
Facebook in India:
As on
july
2010
TWITTER

 Twitter for business and networking

is ‘hot’.
 This site is for text-messaging on the
Internet, with about 100 million unique
visitors per month, and was first popular for
social updates and gossip. Now it’s the
source of business leads and networking
for thousands of people, and the source of
the breaking world news for everyone. You
need to be there.
Twitter audience in india
LinkedIn

 LinkedIn caters to senior business

professionals.
 The largest site traditionally targeted at
business people is LinkedIn, with current
numbers exceeding 80 million members.
 This one is a “must” for every serious
business professional and executive out
there today. You can join groups with your
specific interests, participate in discussions
or not, and highlight your business.
LinkedIn
Sharing happens in facebook
Twitter is the least share platform
Stratergy

 Map out a clear objective.

 Distinguish the target
 Fish where the fish are
 Make a clear content.
 Choose a social medium to communicate
 Find a way for engagement
 Passive (one way interaction
 Pure level of engagement
Passive way of engagment

 It an be a one way interaction

 Getting your visitors to view your website
Pure level of engagement

 2 way interaction
 Build rapport
 Include photos , videos , success stories by
employees , etc
 Engage them into you
 Social Media in Recruitment Conference
will take place in London on the 7th April
2011.

 Check tweetmyjobs.com

 Digg Deeper: The Business Owner's Social

Media Toolkit
 The biggest question should be, do you really
want to take your website visitors to another
website like Facebook with the very likely risk
that visitors will never return to your website
again?  
 My advice would be to create a comprehensive digital
strategy that takes into account social media opportunities like
LinkedIn, Twitter, Facebook etc. Your digital strategy should
start with primary objectives for your online presence. Typical
goals, or “website conversions,” could include: driving more
new leads to your sales team, selling more items on your
catalog, and getting more people to register for a newsletter. 
 Your digital strategy should determine what role social media
will play in achieving your goals or website conversions. Your
approach to social media could be radically different
depending on your established goals and this will change how
you integrate social media into your website