Presented By:-

Palwinder singh
Roll no 92
Introduction
 In1984, Nandlal Madhavlal Dhoot (N.M.Dhoot), together with
his three sons - Venugopal, Rajkumar and Pradeep - founded VI
in technical collaboration with the Japan-based Toshiba
Corporation

N.M DHOOT Venugopal Dhoot Rajkumar Dhoot

 History of Videocon

 In 1984 Dhoot family launched Videocon International Limited

 In 1987, VI started manufacturing of B&W and color televisions

 Within a decade, V.Dhoot family launched Videocon International ideocon

emerged as India’s leading brand of Colour Televisions

 In 1989, the company launched home entertainment systems and air

conditioners

 In 1995, the company introduced refrigerators and coolers

 in the mid-1990s, VI manufacture CRT glass shells at Gujarat

 MILESTONES
•
>1ST
TILT DRUM WASHING MACHINE
>FLAT FREE REFRIGERATORS
>FLAT TUBE FOR B&W TV
>WASHING MACHINE AS A CATEGORY
>ROTARY COMPRESSSORS IN
AIRCONDITIONERS
Videocon VCR Ltd. in collaboration from Toshiba Japan

Videocon has tied up with Dolby Laboratories, USA, for use of Dolby
Technology

It collaborate with Samsung of Korea for manufacturing glass shells

Ithas tied up plans with Akai to jointly flat new company to market the
Akai range of products

It had entered into a joint venture with Necchi group of Italy
Its global partners…
 The Videocon Mission
CREATING HAPPINESS

ACHIEVING PROGRESS

SUSTAINING GROWTH

PURSUING EXCELLENCE

THE SOUND OF EXCELLENCE

FIRST WITH THE BEST

VISION
 To delight and deliver beyond expectations.

 Improved technology

 Intrepid entrepreneur

 Through ingenious strategy

 Innovative products
 Insightful marketing

 Inspired thinking about future

 PRODUCTS

Consumer Electronics
Home Appliances
Components
Office Automation
Mobile phones
Wireless
Internet
Petroleum
Satellite television
Power
Its market share…..
SWOT ANALYSIS

Strength
1.Videocon has excellent brand awareness
2.Price of the Videocon is quite satisfactory to the people
3.Good Geographical coverage
4.Better product range
5.Economically strong

Weakness
1.Still they need to increase the quality of the product more
2.Poor in product body designing as compared to LG & Samsung
OPPURTUNTIES

 India is a big consumer durables market and growing at 10 to 15%

 Lifestyle of people has been change very much so there is demand for
premium products
 Consumer durable market will become $158 billion by 2015
 Overall number of rural households estimated to grow from 135
millions in 2001-02 to 158 million by 2010-2011

THREATS
 Stiff competition from MNCs like LG,SAMSUNG,SONY
 Cheaply available of chinese products
 Virtually not able to establish the products for online sales
and marketing
 Local brands available in the markets
TELECOMMUNICATIONS
Videocon Group operate the GSM mobile services through
Videocon Telecommunications Limited (VTL). VTL was
granted a licence by the Government of India to provide
unified access services in the following 21 circles in India:
Delhi, Mumbai, Tamil Nadu, Chennai, Kolkata,
Maharashtra, Gujrat, Andhra Pradesh, Karnataka, Kerala,
Haryana, Uttar Pradesh(West), Uttar Pradesh (East),
Rajasthan, Madhya Pradesh, West Bengal, Himachal
Pradesh, , Bihar, Orissa, Assam, North East, Jammu &
Kashmir. It launched its services on 7 March 2010 in
Mumbai
 Mobiles
 Videocon has launched various
new Videocon mobiles in India. All
the Videocon mobiles are becoming
popular in the Indian mobile market
 EMPLOYEE CODE OF
CONDUCT
Videocon Industries Limited set forth principles for as working with
Employees, Stakeholders and Customers. The Code of Conduct acts a
perpetual reminder of organizations accountability to build interpersonal
relations based on Integrity, Honesty, Transparency and Dignity of Human
Beings. To be an ethical values company, everyone must practice in the
process of ensuring business to be an ideal one

•  Accountability of an employee

•Conflict of interest

•Use of assets and information confidentiality

•Expense reports

•General standards of conduct

COMPETITORS
Competitive Advantage
Cost of production
Largest distributed manufacturing base
across India - 12 facilities
Managing a complex supply chain
Backward integration
Taking advantage of policy-friendly
locations
Wide product portfolio
Challenges and Criticisms
Competition in global CPT market
Rapid adoption of LCD technologies
Political risk
A sharp drop in plasma and LCD prices
Issue of breaking new ground in terms of
geographies
The consumer really is not price sensitive
today
Corporate Social Responsiblity
Hospitals :

In the memory of founder , Videocon runs a world class hospital with

the latest equipments, MRI, CT scan machines run by dedicated
doctors specializing in Cancer and heart surgery. The hospital is 100%
charitable and caters to the people in Indian villages which cannot
even support their families let alone afford medicines.

Schools
The group runs a world class school dreamt by our LATE
founder in the village of Gangapur, dedicated to giving high
quality high school education to underprivileged girls inspiring
them to aim higher and work for the development of the
country
CHARITIES :
 The blood donation camp is arranged at our Dhoot
Hospital Blood Bank.

Environment :
The Company consistently pursues reduction in
energy consumption in its manufacturing process on
an ongoing basis.
Suggestion

Better scheme should be offered to retailers.

Quality of advertisements should be increased
Ties up with finance company
Improving upon picture and sound quality
Offers and schemes should given to other times of the year
also
Increase sharpness & improve contrast ratio.
Rate stability is very important.
Restructuring of prices so that the middle class segment can
be penetrated deeply.
Future prospects
Development in the following areas through
R&D
◦ Plasma Television
◦ Multimedia TV
◦ LCD & LED TV
◦ Composite Home Entertainment system
◦ To work on better features, better quality &
improved reliability with reduced / low prices

Gofor new segments & start manufacturing

mobile handsets and IT hardware
Conclusion

Only 2.73% customer is not aware of Videocon as a brand.

T.V is the main sources to know about the brand.
Festival is main reason for buying of the consumer goods.
Price is less as compare to other brand
Consumer is not satisfied by the Quality of the Videocon Especially
of T.V & D.V.D.
In shop demonstrator (ISD) in all dealers, because customer buy
product on demonstration of product quality.
Point of purchase (POP) material plays a vital role in sale of the
brand
Thank You